Black Friday is not far away. We can already find advertising and mentions related to this long-awaited day on different virtual platforms.

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This year, it is important to consider all the events regarding the pandemic situation. Does this mean that fewer purchases are expected on this day? Not really. What you will see are new dynamics for purchases this Black Friday.

Compared to 2019, an increase in searches of 5% has already been observed. Given this, stores and businesses must use resources in their favor and adapt in the best way to the new normality. For this reason, we will give you the best advertising strategies for this Black Friday 2022.
Black Friday and advertising this 2022
The health situation has generated significant changes in trade worldwide, which is why it has become a challenge to boost sales. This is in order not to decline in the face of unfavorable events and to be able to transform the conventional methods of buying and selling.
Black Friday advertising does not have to be an exception since it will offer the best offers in a new and innovative way this year.
It is said that 55.75% of people look forward to this day to make other purchases and take advantage of the offers. I am starting with items such as clothing, shoes, and electronics.
Other figures indicate that 45.5% of buyers will do so online. They consider that many are still keeping the measures established to take care of their health.
Marketing strategies for this Black Friday 2022
Knowing the importance of sales on this day, we will show you the advertising strategies that will allow you to better adapt to this Black Friday. Due to the changes in consumers, it is essential to promote purchases through tools such as digital marketing.
Anticipate promotions of offers and discounts
Black Friday will be on Friday, November 27. As we mentioned before, there are already related searches for purchases today. The advantage is that the pandemic situation allowed many people to start using digital media to make a large part of their purchases.
This indicates the importance of starting Black Friday campaigns and advertising through electronic media right now. It also highlights how easy it can be to make purchases today despite the current situation.
Also, it would help if you defined in advance the deadlines for shipments, promotions, and availability of your products. This way, you can better control the flow of buyers that you may have today.
E-commerce as an ideal ally
Imagining a market movement without the presence of electronic commerce is out of all reality. Payments through transfers and telephones have become a valuable and indispensable resource to carry out these actions.
The Internet is the best ally of the different businesses in this time of confinement and care. Anyone who does not handle this system has a considerable probability of failure in these times.
It would help if you had this tool as an ally to mobilize advertising and commerce this Black Friday.
Management of the different digital platforms
In this new era, digital platforms and social networks like Facebook or other reach are significant. These media have become one of the main channels to boost business due to their coverage and broad reach.
Since the beginning of the health crisis, there has been an increase in social networks, primarily through cell phones. Therefore, do not hesitate to take advantage of these platforms to advertise this Black Friday and thus reach a more significant number of consumers.
Advertising and assertive resources

Without a doubt, not every advertising campaign has the power to motivate users to buy. Currently, it is not enough to have offers and promotions. Instead, you have to find an effective way to get them to the public and generate a need to buy them. This Black Friday, you cannot leave this detail aside.
We know that we have all had to stay at home in these times, often far from our loved ones. In response, shopping has been a method of coping with change.
Taking this aspect into account is extremely important. Advertising this Black Friday in a way that captures interest will allow your product to be above any other. Good marketing will make users feel good when thinking about purchasing your product.

Undoubtedly, in 2022, many people will be affected by the drastic changes that the health situation caused. We know that many in the business sector were seriously affected. However, not everything is negative.
The resources implemented to move businesses forward prove that the digital age is here to stay. All the connections and ties created through these resources have allowed us to continue towards new normality.
Given this fact, it is important to recognize and use the tools that marketing puts at our disposal. Through them, many businesses have managed to survive all this time. And you have to take into account that, although the changes are usually complicated at the beginning, they are necessary for progress.
For all these reasons, you cannot be left behind. Put into practice the advertising strategies mentioned above for this Black Friday 2022.
We know that it will be different from the others. However, we are sure that the methods implemented are only the beginning of new technological alternatives to achieve more sales.