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• What is link popularity and how can it effect your search engine ranking?
• What are the important aspects of a links program for a website?
• What are authority sites and what significance do they have for sites linking to them?
• How can you get links from quality websites that will make a bigger difference in the SERP's?
• How to give a press release and get instant in-bound links and traffic?
• What tools can you use to increase in-bound links from other sites?
• Creating a network of your websites to boost your links program.
• What are link-filters in Google?
• Can reciprocal links be bad for your website?
• What are natural links?

For the following sections, please rate the effectiveness of your activity as follows:

1. N/A or not yet considering at all
2. Are aware of the topic/area but yet to implement
3. Currently in the process of implementing
4. Implemented in a basic form, still scope for improvement
5. Already been implemented, measuring effectiveness

Consider these useful tips to making your Web site more search engine friendly:

1. Write good, clear text content without typos. The text should include words that are likely going to be used by people in search engines to find pages like yours.

2. Have a relevant title (title tag text) on all your pages. Consider using the site/company name (not the URL) in conjunction with what the specific page is about. It's also important to have different titles on other pages, although they can all include the site/company name. If your company is Nifty Tours, and the page is a contact form, a good choice is:


The W3C has determined, for the compliant browser, that the title should be no more than 64 characters. Some search engines cut off titles that are over 40 or 50 characters in their databases.

3. Use keywords in your text content, but avoid keyword stuffing which can have your site excluded from search engines. This Wikipedia article about keyword density can help you determine how often you should use certain words on your site. This keyword analyzer can show you how your pages rank in terms of density.

4. Always have alt text on all your images and area maps (hotspots). The alt text should be relevant to the picture and in proper English. Use the title attribute with non-image objects, like Flash, in the same way. Also, it's best that the alt text on every picture of your site is unique -- if the image is duplicated on every page, like a logo, you can still use different alt text on each one on each page.

5. Do not use hidden text: text the same color as background, div with visibility: hidden property or display: none, or have text placed outside of normal browser window. Search engines, like Google, can detect this and will either lower your ranking, or remove your pages from their databases. (This is considered "Black Hat" SEO.)

6. Straight-forward HTML links are preferable, not Javascript or Flash links.

7. The text used in your a tags should include text related to the target and, if possible, keywords related to the content of your site/page. This gives you a double bonus because the text is considered text content and is read by the search engine in that context, then the search engine reads it a second time as link content.

Link-poor site – This is one of those “huh?” referrals. I’ve discussed link wealth and link poverty in over 100 articles. The query itself tells me nothing about what people are looking for. So what is the point in optimizing for it? I don’t even rank for it right now, so I’m not sure the search engine can figure out what people want.

Maybe this is a query someone can build brand value in. Think about the irony you can play on, writing a link bait article about how you are running a “link-poor site”.

Search engine optimization begins even before designing your site. It starts by selecting a very narrow and focused topic for your site, and choosing the right domain name. You must then select the right keywords for each of your individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours).

After that, site design can begin and, with it, web page optimization. Web page optimization involves optimizing page copy for your selected keywords and making your web page design friendly to search engines. This usually translates into using your keywords several times in your web page copy, and building a site that offers good navigation, a straightforward architecture, plenty of text, and easy access to all the site's pages by following links from the most important pages.

The third step, the most difficult and time consuming, involves getting inbound links from quality sites related to your topic, with your keywords in the anchor text. It is virtually impossible to rank high in the most important search engines without a wide array of quality inbound links. Until now, reciprocal linking has been a common way to get inbound links. Search engines, though, tend to favor one-way links developed naturally (over time) coming from many different sources.

Most people often ask what is SEO and how to earn money by websites, How I can earn money by internet? Don't worry, you are just few steps away to start this new process. Even if you do not know anything about web development, still you can start your online business by following these steps.

SEO=on-page + off-page

on-page is 70%
off-page is 30%

70% + 30% = 100%SEO

Really thanks links is not harm for new website but if i create n number of links for multiple keywords its harm full for website and which type of links are more effective to getting rank soon.

Hi i am beginner in seo field so where should i start from please let me know and help me about to learn seo and smo thanks.

how facebook more effective for getting traffic i try but not getting good response not getting traffic resource post my site in facebook with your services but its not not more effective.

hi it awesome thank for information

whats google algorithm and how to get update of google algorithm are focusing on thing ?

Want to know about web master tool why we have need to use web master tool and what's its benefits please response with answer just verify our robot file and xml file or any other use of this tool.

Thanks for your valuable information i hope your next post will be too much informative for all of us thank you.

Want to know about web master tool why we have need to use web master tool and what's its benefits please response with answer just verify our robot file and xml file or any other use of this tool.

Hi i have Question why we are using google web master tool whats its benefits for our site i am not getting so please suggest me thanks you

Hi i have need to know how to install WordPress and customized that if you know any best online tutorial please let me know thank you.

want to know about traffic tips experts tips are needed so please advice me how can i get much more traffic on my website please view once and send my free analysis report also thank you.

how to install xampp for localhost need to install localhost for my wordpress website so please explain me configuration how can i do it

PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained. At the time, however, the PageRank system would revolutionize search engine rankings by including one key factor: a site's

Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.

Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.

Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.

Why inbound links to sites are taken into account
As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high search ranking but containing no useful information. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in page ranking. This is the only factor that is not controlled by the site owner.

It makes sense to assume that interesting sites will have more inbound links. This is because owners of other sites on the Internet will tend to have published links to a site if they think it is a worthwhile resource. The search engine will use this inbound link criterion in its evaluation of document significance.

The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site is mainly about adopting dogs, it is much better to name your dog site “dog-adopt.net” than “animal-care.org”, for example, because in the first case you have two major keywords in the URL, while in the second one you have no more than one potential minor keyword.

When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you manage to think of a couple of good domain names, they might be already taken. In such cases tools like the Tool below can come very handy.

Meta tags are used to summarize information of a page for search engine crawlers. This information is not directly visibles to humans visiting your website. The most popular are the meta keywords and description tag. These meta tags to be inserted into the area of your page.

A couple of years ago meta tags were the primary tool for search engine optimization and there was a direct correlation between keywords in the meta tags and your ranking in the search results. However, algorithms have got better and today the importance of metadata is decreasing day by day.

This is another hot potato. It is known by everybody that pure HTML is powerless to make complex sites with a lot of functionality (anyway, HTML was not intended to be a programming languages for building Web applications, so nobody expects that you can use HTML to handle writing to a database or even for storing session information) as required by today's Web users and that is why other programming languages (like JavaScript, or PHP) come to enhance HTML. For now search engines just ignore JavaScript they encounter on a page. As a result of this, first if you have links that are inside the JavaScript code, chances are that they will not be spidered. Second, if JavaScript is in the HTML file itself (rather than in an external .js file that is invoked when necessary) this clutters the html file itself and spiders might just skip it and move to the next site. Just for your information, there is a <noscript> tag that allows to provide alternative to running the script in the browser but because most of its applications are pretty complicated, it is hardly suitable to explain it here.

There is much discussion in these last few months about reciprocal linking. In the past few Google updates, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant backlinks were ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

One thing is certain, interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.

You should concentrate on building hi quality links not just backlinks .

You should use some softwares for building links , though they dont come for free .

Do you know , a pr5 backlinks is equivalent to 7660 pr0 backlinks and 118 pr1 backlinks …

Above numbers are not exact details , they are just some guess by top seo experts .

My many websites rank in top 3 , weather i have very few links compared to my competitors and the reason behind this is “QUALITY BACKLINKS”