Pinterest is not just a social platform, even it is entirely a search engine. You may not only use it to pin your favourite recipes, craft ideas, and pretty pictures but also, use it for your blog content and business growth. It can be highly effective in generating blog traffic. And, if it is used with a robust business strategy, it can also act as an essential tool to market your brand in the online world. Also, it can drive more conversions and generate higher revenue for your business.

People are now understanding the value of Pinterest for their businesses. In order to harness its power, they are increasingly contacting digital marketing company in Gurgaon and other cities as well. If you too want to enhance your business using this efficacious platform, we can help you with some tips that will enable you to reach on the top of the Pinterest game within a short span.

Create a Variety Of Pin Graphic Templates

Develop approximately 5 different pin graphic templates for switching between your main blog post graphic, and use all of them on Pinterest for each blog post. Having five different designs to choose from means that you would have five completely different blog posts to promote on Pinterest when you actually wrote only one. Also remember, when you develop a branded graphic or pin graphic, it always must include your brand colors and brand fonts. This would help you strengthen your brand recognition.


Double Check Your Site’s Pinned Content

You may want to have a look an overview of each pin saved to your own boards leads to a reputable and reliable source and is not at all broken. And for this, a regular audit is necessary. You may use Pin Inspector tools for cleaning up your all pins so that users, who watch your pins will not face any problem when they click on a bad link or find that a pin is leading to the wrong source. Using such tools, you may also make sure that your pins are working accurately. The major goal of Pinterest is to provide user-friendliness, and if your links are broken (or are non-user-friendly), it will not show your pins to your followers.

Read full article on https://medium.com/@seoshop_/boost-your-traffic-with-powerful-pinterest-strategies-2dd8c8b31bde

Over the years, Search Engine Optimization has witnessed extensive changes. Getting results have been challenging as always but the rewards get bigger if you do it the right way. The best thing to do is to follow the latest trends so that you can take your organic searches to the top. The year 2018 has been the year of the consumer, with the entire focus on improving the consumer experience to drive more traffic and get higher search rankings for the website. If you are planning to avail of the services of an SEO company in Gurgaon or elsewhere, you should know about these trends so that you are not taken for a ride. Here are 7 trends that are dominating the SEO scenario in 2018:


1. Voice searches get bigger than ever

The growing popularity of voice searches has changed the way people look for and find products and services on Google. The reason is simple, searching with speech is far easier than typing in the keywords, which means that you can deliver far better shopping experiences by having this functionality in your site or app. Also, there is a need to ensure that your SEO strategy is optimized for voice searches.

2. Focus on rich snippets

Rich snippets is another ranking hack that is emerging as a winning trend in 2018. A snippet refers to the result that the search engines turn up on the results page. It can be enriched by showing more information in the form of image and content. Though it will not affect the SEO ranking directly, the extra information gets you higher clicks as the users tend to select results that are more informative and relevant. A higher click-through rate translates into higher traffic and thus higher ranking.

Originally published on http://www.seoshop.co.in/blog/7-seo-trends-that-are-dominating-the-digital-space-in-2018/

Over the years, Search Engine Optimization has witnessed extensive changes. Getting results have been challenging as always but the rewards get bigger if you do it the right way. The best thing to do is to follow the latest trends so that you can take your organic searches to the top. The year 2018 has been the year of the consumer, with the entire focus on improving the consumer experience to drive more traffic and get higher search rankings for the website. If you are planning to avail of the services of an SEO company in Gurgaon or elsewhere, you should know about these trends so that you are not taken for a ride. Here are 7 trends that are dominating the SEO scenario in 2018:


1. Voice searches get bigger than ever

The growing popularity of voice searches has changed the way people look for and find products and services on Google. The reason is simple, searching with speech is far easier than typing in the keywords, which means that you can deliver far better shopping experiences by having this functionality in your site or app. Also, there is a need to ensure that your SEO strategy is optimized for voice searches.

2. Focus on rich snippets

Rich snippets is another ranking hack that is emerging as a winning trend in 2018. A snippet refers to the result that the search engines turn up on the results page. It can be enriched by showing more information in the form of image and content. Though it will not affect the SEO ranking directly, the extra information gets you higher clicks as the users tend to select results that are more informative and relevant. A higher click-through rate translates into higher traffic and thus higher ranking.

Originally published on http://www.seoshop.co.in/blog/7-seo-trends-that-are-dominating-the-digital-space-in-2018/

In today’s digital environment, there are multiple options available for promoting the brands and ultimately generating traffic. And, all the methodologies, techniques, and approaches fall under the tree of Digital Marketing. There are several different approaches for traffic generation for a business within the sphere of the digital marketing, which is quite difficult for the new people to understand. This is the reason the number of SEO agency in Gurgaon and other cities is increasing as these agencies help people to establish their brand in the online environment and produce more traffic for their website.

The digital environment is ever-evolving and search engines play a vital role in determining the success of your website. When it comes to the internet usage, the search engines are considered as the biggest traffic accumulators. And, with the right implementations of digital marketing strategies and services, you can easily get the desired results for your business. And now, when we are talking about the digital marketing services, SEO and SEM both are one of the most popular solutions that businesses focus on to enhance their reach and get increased revenue rates.

The SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both are intended to help the businesses to a good piece of the search engine traffic. However, they both are different in nature completely yet, people get confused in between of them. And, to make it easy to understand the difference, we are shedding some light on this topic in this article. Let’s get started.


SEO And SEM: One Is a Necessity & One Is Not
However, the Search Engine Optimization is usually considered as a form of marketing most of the time but, the truth for each and every website, it is important to have this form of optimization. No matter, what your ambitions are to promote your website via other means, SEO is there to help your website to get indexed and, not marked as spam. The better the optimization of your website will be, the better the chances will be of getting the higher rank in SERPs for your target keywords. And, ultimately this will help you reach your targeted audience and build a huge a base of potential customers. The Search Engine Marketing does the same thing but, it also incorporates the use of paid solutions to reach traffic.

Full article on https://sites.google.com/view/seo-and-sem-methodology

As the role of responsive websites and mobile apps is growing, mobile searches are becoming a norm for the users. In this scenario, users are becoming more comfortable with the use of device features such as the microphone, camera, and GPS for searching products and services on the internet. This has led to a boom in the popularity of voice searching as nothing entices the user more than the concept of being able to search by only speaking a few words. With this new trend in online display advertising comes the need to optimize your business website for voice search.
Of course, there is a need to make the site mobile-friendly but you will need to do much more to ensure that you appear on the top when the potential customer speaks up the search keywords. The basis of successful voice SEO is keyword discovery and it is mainly associated with the natural human speech. This makes voice SEO a little more challenging as compared to the conventional SEO. Here are a few tips that can be of help:


1. Research for keywords on the basis of conventional queries

Voice SEO is all about ranking on the right speech keywords, which means that you have to focus on the ones that are based on conventional queries. Do in-depth research with the help of tools such as Rank Tracker. Come up with the relevant FAQs and long tail keywords that would make sense to the users while looking for the desired products or services by speaking them up.

2. Pay attention to local SEO

Another important measure to be a winner on voice searches is by paying adequate attention to your local SEO strategies. The reason is that a majority of uses make searches to get information about local businesses. Hence, it is important to have an updated business listing, with the latest contact details and opening and closing times of the business. For instance, if the search query is “find me the nearest beauty salon”, you should appear at the top of the listing.

Read full article on http://www.seoshop.co.in/blog/5-tips-to-optimize-your-business-website-for-voice-search/

The search engine giant Google keep releasing its algorithm updates in order to make sure that most of the organizations are using the latest technologies and moving ahead. And, if we talk about the Google updates for SEO, “Penguin” has made lots of changes in the SEO practices. Since its introduction, hysterics over the Negative Search Engine Optimization has exploded. The negative SEO can harm your website in multiple ways. However, recognizing it on time can prevent you facing those issues. To recognize if you’ve been hit by it, you may also hire digital marketing services providers. Apart from that, we’ve also mentioned some ways that can help you identify the negative search engine optimization and overcome it. But, before that, we would like you to know what does it mean. Let’s get started.

What Does Negative SEO Mean?

Negative SEO can refer anything malicious someone has done to harm your website’s ranking on the search engine. However, according to the context of the Penguin update, the negative search engine optimization means one thing. And, that is - somebody has made efforts to make your link profile look bad. Usually, it means that they have tried hitting you with a huge number of bad quality content or with a ton of black-hat links across multiple domains.

Also, analyze if you’ve had a security breach. For example, identify, if is it a DDoS taking your website down or a SQL-injection attack, modifying content or adding outbound links. If yes then, you need to take it seriously and find ways to handle it quickly. For doing so, you may also get connected with digital or email marketing companies in gurgaon that will not only help you overcome these issues but also, will provide you best solutions to help you regain your online brand reputation.
Apart from that, you need to be aware of the cause of the issue. If you will keep spending your money into fighting a perceived threat that’s not the reason for your problem, you will end up loosing your SEO efforts and watching your website getting penalized.
Read full article on http://www.apsense.com/article/what-is-negative-seo-how-to-identify-it.html

In this rapidly changing world of digitization, taking your business online has become important. However, it’s just not enough. Apart from running your business online, it’s also important to drive a sufficient traffic to your website and reach out to a potential customer base to grow your business well. And, that’s the point where the role of SEO Strategies comes into existence. The SEO Strategies helps you build your brand and increase your reach across the globe. However, it becomes more effective when all the tasks it involves aim for essentially improving the quality of the website or the brand’s web presence and, that too for a long-term.

Before moving further, we would like you to tell that there are lots of digital marketing company in Gurgaon as well as in other cities that are offering SEO services. You just need to analyze which one would suit your requirements and bring the exceptional outcomes for your business. Now, let’s get back to find out what are those powerful Search Engine Optimization Strategies that you need to focus on to grow your business.

Source: https://seoshopdigitalmarketing./2018/06/15/powerful-seo-strategies-that-will-make-your-business-grow/

Over the past few years, the term “customer engagement” has gained a lot of traction. There are so many people talking about it and acknowledging its importance. However, everyone is aware of this concept yet, they don’t know, how to improve it to increase the success rate of their business? And, that’s where digital marketing comes into the role. Digital Marketing Services To Improve Customer Engagement? Yes,let’s explore how does it help.

Here, we’re elaborating the four key tactics that will help you to improve the consumer engagement and enhance the potential consumer base.

More personalized Content

Unify Customer Interaction

Adapt 360 Degree View With Digital Marketing

Today, users don’t want to get connected with a marketer. They want to get connected with a friend. They want to see enterprises taking themselves less seriously and connecting with them being a ‘friend’ or a ‘follower’. And, in this, along with other social media solutions can help your businesses to get the real feedback on your products and brands along with the suggestions to improve services. And, this off-business interaction with the users helps your business to gain more profit, higher success rate and increased revenue.

Originally published at http://www.seoshop.co.in/blog/digital-marketing-improve-customer-engagement/

Social media is an important platform nowadays which not only associate individuals worldwide but also serves best for digital marketing. Digital marketing refers to advertising delivered through multiple digital channels which is typically performed to connect the target audience to the entrepreneurs. This is done to extend the business efficiently and swiftly. Part of social media in digital marketing is a standout amongst the most reasonable and favored method to generate leads.

In earlier times, people took help of TVs and daily papers to attract individuals. Since technology is handy and internet is a need today, customary techniques are nearly disposed of. You can take services from any digital marketing company in India to be in the race by lagging your competitors. Presently our significant concern is that how social media marketing is useful in digital marketing?

Read more: https://seoshopdigitalmarketing./2018/05/24/what-role-does-social-media-plays-in-digital-marketing/

Digital Marketing has turned into the vibe of this millennium. It is a set of marketing strategies to promote your brand and administrations through the web medium. From private ventures to huge firms, everyone is having the same motive for their survival which is PROFIT and digital marketing is truly helping them to eventuate it.

Source: https://seoshopdigitalmarketing./2018/05/22/how-digital-marketing-helps-to-boost-business-profits/