When navigating marketing for startups, one of the pivotal decisions you’ll face is whether to outsource your marketing efforts or build an in-house team. This decision can significantly impact your growth trajectory, brand identity, and overall business success. Let’s explore the nuances of each option to help you determine the best approach for your startup.

Outsourcing Marketing: Pros and Cons

Pros

1. Expertise and Specialization: Marketing agencies bring a wealth of experience and specialized knowledge to the table. For example, Dropbox outsourced its marketing during its early stages, leveraging the expertise of agencies to create its renowned referral program that fueled exponential growth. Similarly, Nigerian fintech startup Paystack initially outsourced its marketing to leverage external expertise in building its brand and acquiring customers.

2. Cost-Effectiveness: Building a full-fledged in-house team can be costly, especially for a startup. Outsourcing can be more budget-friendly since you pay for the services you need without incurring the overhead costs of salaries, benefits, and training. For instance, startups like Uber initially outsourced their marketing to manage costs effectively while achieving significant reach.

3. Scalability: Agencies offer flexibility, allowing you to scale your marketing efforts up or down based on your needs. This adaptability is ideal for startups experiencing rapid growth or seasonal demand fluctuations. Agencies can quickly mobilize resources to ramp up campaigns or pivot strategies as needed.

4. Access to Advanced Tools: Marketing agencies often have access to premium tools and platforms that might be too expensive for a startup to invest in independently. These tools can enhance analytics, automation, and overall campaign effectiveness, providing a competitive edge.

Cons:

1. Lack of Control: Outsourcing means relinquishing some control over your marketing efforts. This can lead to misaligned visions, slower response times to changes, and potential conflicts in strategic direction.

2. Potential Miscommunication: Working with an external team can sometimes lead to miscommunication. Ensuring that an external agency fully understands your brand’s voice, values, and goals can be challenging. This might result in campaigns that do not resonate as intended with your target audience.

3. Dependence on an External Partner: Relying heavily on an outside agency can be risky if they underperform or if the partnership ends abruptly. It can lead to disruptions in your marketing activities and affect your brand’s momentum.

Read more related articles here : Growth Hacking Marketing for Startups 101

Building an In-House Marketing Team: Pros and Cons

Pros:

1. Full Control: With an in-house team, you have complete control over your marketing strategy and execution. This allows for quicker adjustments, real-time collaboration, and a more cohesive approach to brand messaging.

2. Deep Brand Understanding: An in-house team lives and breathes your brand, leading to a deeper understanding and more authentic representation of your business. This can result in more genuine and impactful marketing efforts.

3. Alignment with Company Culture: In-house teams are more likely to align with your company’s culture and values, which can enhance creativity, innovation, and overall morale. This alignment fosters a unified approach to achieving your business goals.

4. Consistency: Having a dedicated team ensures consistency in your marketing efforts, which is vital for building brand recognition, trust, and loyalty among your target audience.

Cons:

1. Higher Costs: Building an in-house team involves significant expenses, including salaries, benefits, and ongoing training. Startups like Airbnb initially faced challenges with the costs of hiring top marketing talent in-house, which can strain limited budgets.

2. Limited Expertise: A small in-house team might lack the diverse skills and breadth of experience that a full-service agency can offer. This limitation can restrict your marketing scope and effectiveness, especially in specialized areas.

3. Resource Constraints: Startups often face resource constraints, and dedicating significant resources to build and maintain a marketing team might divert attention from core business functions. This diversion can impact overall productivity and growth.

Read related articles here: Hiring an Email Marketer: Weighing the Pros, Cons, and Platform Expertise

Factors to Consider

1. Budget: Assess your financial capacity. If budget constraints are tight, outsourcing might be the more viable option initially. Consider the long-term financial implications and the potential return on investment.

2. Business Goals: Align your marketing approach with your long-term business goals. If you aim for rapid growth and scalability, an agency could provide the needed agility and expertise.

3. Company Stage: Early-stage startups often benefit from the expertise and scalability of agencies. As you grow, transitioning to an in-house team might make more sense to ensure consistent brand representation.

4. Nature of Your Product/Service: Some products or services require deep, ongoing engagement with the brand. In such cases, an in-house team can provide the necessary dedication and understanding to create more personalized and effective marketing campaigns.

Read related articles here: Top Bulk Email Service Provider in Nigeria

Realistic Examples

Airbnb: Started with a mix of outsourcing and in-house efforts. As they grew, they built a robust in-house team to maintain brand consistency and deep market engagement. This approach allowed them to scale effectively while keeping their marketing aligned with their evolving brand identity.

Slack: Initially outsourced parts of their marketing, benefiting from agency expertise. Over time, they transitioned to a strong in-house team that could fully embody the brand’s unique voice and culture. This transition helped Slack maintain its distinctiveness in a competitive market.

Flutterwave: This Nigerian fintech company initially outsourced much of its marketing to tap into global expertise. As Flutterwave expanded, they built a strong in-house marketing team to handle their increasing needs and maintain consistency in their branding efforts.

M-Pesa: A mobile money service launched by Safaricom in Kenya, M-Pesa utilized both in-house teams and outsourced agencies to achieve its remarkable growth. The in-house team ensured local relevance, while external partners provided specialized skills and strategic direction.

Read related articles here: Automate Your Email And SMS Communication With Yournotify

Possible Challenges

1. Transitioning: Moving from outsourcing to in-house can be challenging. It requires careful planning to avoid disruptions. Developing a phased approach and ensuring knowledge transfer can mitigate risks during this transition.

2. Finding the Right Talent: Building an in-house team means finding the right talent, which can be time-consuming and competitive. Investing in recruitment and retention strategies is crucial to assembling a high-performing team.

3. Maintaining Quality: Whether outsourcing or in-house, maintaining high-quality and effective marketing strategies consistently can be demanding. Regular performance reviews, continuous learning, and adapting to market changes are essential to sustaining quality.

Final Verdict

There is no one-size-fits-all answer. The decision to outsource or build an in-house marketing team depends on your specific circumstances, including budget, business goals, and the nature of your product or service.

For Early-Stage Startups: Outsourcing is often the best route due to its cost-effectiveness and access to specialized expertise. It allows you to leverage the experience of professionals without the burden of building and maintaining a team from scratch. This approach can provide the agility needed to navigate the initial stages of growth and market entry.

For Growing Startups: As your startup scales, consider transitioning to an in-house team. This approach provides better control, deeper brand understanding, and consistency, which are crucial for sustained growth and long-term success. An in-house team can adapt more quickly to strategic shifts and ensure that your marketing efforts align closely with your business objectives.

In conclusion, carefully evaluate your startup’s current needs and future goals. A hybrid approach can also be effective, where you start with outsourcing and gradually build an in-house team as your business grows and stabilizes. This strategy allows you to benefit from both worlds, combining the expertise of agencies with the deep brand knowledge of an in-house team. Whatever path you choose, ensure it aligns with your overarching vision and strategic objectives to maximize your startup’s marketing potential.

Read more related articles here: Top 5 Digital Marketing Software for Businesses in 2024

The startup world is a battlefield. You have a revolutionary idea, a passionate team, and a burning desire to succeed. But how do you cut through the noise and achieve explosive growth? Enter growth hacking, the secret weapon for resource-conscious startups looking to conquer the market.

What is Growth Hacking?

Growth hacking for startups is more than just marketing; it’s a data-driven, experiment-obsessed approach to skyrocketing your user base. It’s about finding creative, low-cost strategies to acquire new customers, retain existing ones, and achieve sustainable growth.

Here’s the core of the growth hacking philosophy:

Rapid Experimentation: Forget rigid marketing plans. Growth hackers thrive on testing different ideas, analyzing results, and iterating quickly.
This constant experimentation allows them to identify what truly resonates with their target audience.
Data-Driven Decisions: Every decision is fueled by data. Growth hackers leverage analytics to measure the effectiveness of their campaigns, optimize strategies, and identify areas for improvement.

Resourcefulness: Startups often operate with limited budgets. Growth hacking emphasizes low-cost, high-impact tactics that maximize results without breaking the bank.
Building Your Growth Hacking Arsenal

So, how do you equip your startup for growth hacking success? Here are the key ingredients:

The Dream Team: Assemble a team with diverse expertise – marketing, product management, engineering, design, and data analysis. This cross-functional collaboration fosters innovative thinking and fuels growth hacking initiatives.



The Must-Have Product: Your product should solve a real problem and offer undeniable value to your target audience. A product that users love and advocate for organically becomes a powerful growth engine.
Identifying Growth Levers: Not all strategies are created equal. Focus on identifying the key actions or channels that will drive significant user acquisition and engagement for your specific business.

The Growth Hacking Framework: This framework involves a continuous cycle:

Ideation: Brainstorming and generating new growth hacking ideas.
Prioritization: Selecting the most promising ideas based on potential impact and feasibility.

Testing: Implementing your chosen strategies and measuring their effectiveness through data.
Capturing Learnings: Analyzing results, identifying what worked and what didn’t, and using those insights to refine your approach.
Conquering the Customer Funnel

Growth hacking isn’t a one-size-fits-all solution. It requires tailoring your strategy to each stage of the customer journey:

1. Acquisition: Attract new users through targeted marketing campaigns, strategic partnerships, and content marketing that resonates with your ideal customer.
2. Activation: Ensure users have a positive first experience with your product. Onboard them effectively, highlight key features, and address any friction points.
3. Retention: Keep users engaged and coming back for more. Implement loyalty programs, offer personalized recommendations, and provide ongoing value.
4. Monetization: Explore different revenue models that align with your product and user base. This could involve subscriptions, in-app purchases, or strategic partnerships.

Remember: Growth hacking is a marathon, not a sprint. It’s a continuous process of experimentation, adaptation, and learning. By embracing this data-driven, creative approach, you can equip your startup with the tools to achieve explosive growth and conquer the competitive landscape.

With today’s fierce competition, discerning the disparity between promotional and transactional marketing campaigns is paramount for businesses of every magnitude. While each serves distinct functions, they synergize to shepherd potential customers through the purchasing voyage, ultimately transforming initial interest into steadfast brand advocates.

Promotional Campaigns: Cultivating Interest and Raising Awareness

Picture an attention-grabbing advertisement while scrolling through social media or a striking billboard that catches your eye while driving past. These epitomize promotional campaigns, whose primary aim is to arouse curiosity and acquaint potential customers with your brand or product. They often leverage:

Influencer Collaborations: Partnering with prominent figures in your field to amplify brand visibility and extend your reach.

Compelling Content: Educating potential customers through informative blog posts, videos, or infographics showcasing expertise and fostering trust.

Engagement on Social Media: Capturing attention with visually appealing content and compelling captions that drive interaction and enhance brand recognition.

Transactional Campaigns: Cultivating Leads and Converting Interest


Once a potential customer demonstrates interest, transactional marketing steps into the limelight. These targeted messages strive to convert that initial interest into tangible action, such as a purchase, signing up for a free trial, or utilizing a discount code. They encompass:

Welcome Messages: Extending a discount code or introducing the brand’s loyalty program to convey appreciation and encourage further involvement.

Abandoned Cart Notifications: Gently remind customers who have left items behind, prompting them to revisit their interests and complete their purchases.

Tailored Recommendations: Harnessing browsing history and previous purchases to propose pertinent products or services, addressing individual customer requirements and preferences.


A Synergistic Alliance: The Sales Funnel in Operation

Promotional and transactional campaigns are not disparate entities but rather a complementary pairing operating in seamless harmony. Promotional endeavours adeptly capture attention at the funnel’s apex, igniting interest and arousing curiosity. Transactional communications then assume the spotlight, nurturing that interest and shepherding potential customers deeper into the funnel, ultimately converting them into devoted patrons. By comprehending these distinct roles and their collaborative impact, businesses of all sizes can formulate a holistic marketing strategy that adeptly guides their audience towards brand loyalty and enduring engagement.

With the booming digital landscape in Nigeria now, building a strong online presence is crucial for anyone and everyone because establishing a personal brand online can open doors to new opportunities and collaborations. Whether you’re a freelancer, entrepreneur, or creative professional, having a dedicated online space allows you to showcase your skills, connect with potential clients, and build your reputation.

Below, we explore the importance of creating personal pages for your online brand in Nigeria and the best practices for achieving a polished and professional online presence.

Why create personal pages for your online brand?

Stand Out From the Crowd: A well-crafted personal page is your digital portfolio, highlighting your unique skills and experience. It sets you apart from competitors and lets potential clients quickly understand your value proposition.
Increased Visibility: In Nigeria’s competitive digital space, having a dedicated online presence helps you get discovered. By strategically optimizing your pages for search engines and actively engaging on relevant platforms, you can reach a wider audience.

Enhanced Credibility: A professional and informative personal page builds trust and establishes your credibility. Potential clients can learn about your work history, achievements, and testimonials, giving them confidence in your abilities.
Improved Client Communication: Your personal page becomes a central hub for all your online contact information. Clients can easily find your email address, social media profiles, and any other relevant channels to connect with you.

Control Your Narrative: Building your brand online allows you to control the narrative surrounding your work. You curate the content that best represents your skills and experience, ensuring potential clients get the right impression.
Essentials for Your Personal Pages
Now that you understand the importance of personal pages, let’s explore the key elements you need to include:

Compelling Introduction: Craft a concise introduction summarising your expertise and value proposition. Highlight your most relevant skills and experience, capturing the reader’s attention within seconds.

Professional Portfolio: This is the heart of your personal page. Showcase your best work through high-quality visuals, project descriptions, and client testimonials. Use Yournotify’s portfolio feature to design a stunning portfolio from scratch or utilize their editable templates to create a professional and visually appealing presentation.
Contact Information: Make it easy for potential clients to get in touch with you. Include your email address, phone number (optional), and links to your social media profiles.

Call to Action: Clearly state what you want the visitor to do next. Do you want them to contact you for a project? Invite them to subscribe to your newsletter?. A clear call to action increases the chances of converting visitors into leads or clients.
Additional Tips for Success

Mobile-Friendly Design: Ensure your personal pages are optimized for mobile devices. In Nigeria, a significant portion of internet traffic comes from smartphones. Yournotify allows you to create responsive pages that seamlessly adapt to any screen size.
Engaging Content: Regularly update your personal pages with fresh content, such as blog posts, case studies, or client testimonials. This keeps visitors engaged and demonstrates your expertise.


SEO Optimization: Incorporate relevant keywords into your content to improve your search engine ranking. This helps potential clients discover you organically when searching for the services you offer.

Social Media Integration: Promote your personal pages on your social media channels to drive traffic and expand your reach. Utilize Yournotify to create a custom landing page that aggregates all your social media links in one convenient location.
Analytics Tracking: Monitor key metrics on your pages to identify what resonates with your audience. Use this data to refine your content strategy and optimize your pages for better results.

By following these tips and leveraging the functionalities offered by Yournotify’s platform, you can create compelling personal pages that effectively represent your online brand in Nigeria. Remember, a strong online presence is an ongoing process. Continuously update your content, engage with your audience, and stay ahead of the curve to maximize the impact of your brand.

Crafting compelling email campaigns is an art form, but navigating the ever-evolving marketing landscape in Nairobi can be a challenge. Fear not! This guide unveils the top email marketing agencies in Nairobi, Kenya (2024), ready to propel your brand’s customer engagement to new heights.

Unveiling the Powerhouse Agencies

Nairobi boasts of a couple of talented email marketing agencies, each with unique strengths. Here are a few frontrunners to consider:

1. Yournotify: The all-in-one email and SMS marketing platform designed specifically for Africa. Yournotify empowers businesses across Kenya, South Africa, and beyond to craft impactful campaigns with ease.

Local Currency Payments: Ditch the currency conversion hassle and pay for your campaigns conveniently in your local currency.

Credit-Based System, No Hidden Fees: Only pay for the credits you use, and say goodbye to surprise fees or unwanted auto-renewals.

Seamless Integrations: Yournotify integrates effortlessly with your existing marketing tools, streamlining your workflow and centralizing your customer data.

2. ORADMA – Digital Marketing Agency: Results-oriented ORADMA takes a strategic approach to email marketing. They leverage data insights and A/B testing to optimize campaigns for maximum impact.

3. Strategine Digital Marketing Agency: Specializing in empowering small and medium businesses, It’s understands the importance of cost-effective email marketing. They create impactful campaigns that deliver results without breaking the bank.

4. Madcraft: This Digital agency offers a comprehensive suite of digital marketing services, including email marketing. Madcraft personalizes email campaigns to resonate with your target audience, fostering deeper brand connections.
Finding the Perfect Fit: Key Considerations

Choosing the right email marketing agency hinges on several factors:

Budget: Agencies cater to diverse budgets. Define your financial comfort zone before embarking on your agency hunt, more reasons you should just go ahead to choose a platform like Yournotify that allows you to harness your potential while working with budget through the credit-based feature

Industry Expertise: Some agencies specialize in specific industries. Seek out an agency with experience in your domain for a deeper understanding of your target audience.

Campaign Goals: Are you aiming for brand awareness, lead generation, or sales? Clearly define your goals to ensure the agency aligns its strategy accordingly.

Embrace the Future: Trends in Email Marketing

The world of email marketing is constantly evolving. Here are some exciting trends to keep an eye on:

Personalization at Scale: Leveraging automation and AI, agencies are crafting hyper-personalized email experiences for increased customer engagement.

Interactive Content: Say goodbye to static emails. Interactive elements like polls, quizzes, and dynamic product recommendations are
transforming the email experience.

Focus on Mobile Optimization: With mobile dominating email opens, agencies are prioritizing responsive design and mobile-friendly content to ensure optimal impact across all devices.

The Takeaway: Partnering for Success

A skilled email marketing agency can be your secret weapon for boosting customer engagement and driving business growth. By considering your needs, it is not enough to explore top agencies in Nairobi alone, include the all-in-one Yournotify email and SMS marketing platform, and staying abreast of future trends, you can forge a powerful partnership that propels your email marketing efforts to new heights.

Automating email and SMS communication is becoming increasingly essential for businesses looking to streamline their messaging processes and enhance customer engagement. In this article, we delve into the world of Yournotify, a powerful platform designed to automate email and SMS communication efficiently. From exploring the key features to providing insights on setting up automated communication and integrating it with existing systems, this comprehensive guide will showcase the benefits, best practices, and results of leveraging automated communication tools.

Yournotify is the ultimate tool for automating your email and SMS communication. With Yournotify, you can streamline your messaging process and reach your audience more effectively.

Benefits of Automating Email and SMS Communication

Increased Efficiency and Time Savings: Say goodbye to manually sending out emails and SMS messages one by one. With Yournotify, you can automate your communication, saving you precious time and ensuring your messages are sent out efficiently.
Enhanced Customer Engagement: By automating your email and SMS communication with Yournotify, can engage with your customers in a more personalized and timely manner. This leads to better customer relationships and increased satisfaction.
Key Features of Yournotify

Automated Campaign Creation: Yournotify allows you to effortlessly create automated campaigns for your email and SMS communication. Set it and forget it; Yournotify will take care of the rest.
Scheduling and Personalization Options: With Yournotify, you can schedule your emails and SMS messages to be sent at the perfect time for maximum impact. Plus, personalize your messages to make them more relevant and engaging for your audience.
Here is How to Set Up Automated Communication with Yournotify

There are two ways to automate communication with Yournotify:

Creating Automation on the Platform
On the dashboard, click on campaigns, then click on automation, then click on create.

Using Yournotify API:
Once connected, create automation using Yournotify API.

What Distinguishes Yournotify from Other Tools That You Know?

Manage Email and SMS Campaigns: Yournotify allows you to manage your email and SMS campaigns and digital assets on one platform.
Flexible Payment Options: Pay as you go with Yournotify, ensuring flexibility in your communication strategies.
Local Currency Charges: Yournotify charges in local currencies, making it convenient and transparent for users worldwide.
Customization and Security in Yournotify

Customization of Templates: Yes, you can customize the automated email and SMS templates in Yournotify to align with your brand identity and messaging strategy.
Security and Privacy of Customer Data: Yournotify ensures the security and privacy of customer data used for automated communication through robust encryption protocols and strict adherence to data protection regulations.
Performance Metrics Tracking

Tracking Performance Metrics: It is possible to track the performance metrics of automated campaigns in Yournotify. Monitor key metrics such as open rates, click-through rates, and conversion rates to optimize your communication strategies effectively.
Case Studies: Real-World Results with Yournotify

Here are some of the success stories from companies using Yournotify:

– Yournotify is a cheaper alternative to other traditional mail marketing platforms out there. It has the same functionalities with better customer support service.” – Bidemi Oyelola, Digital Marketer, The SME Mall-

Awesome marketing platform with excellent customer service. Our email marketing campaigns have improved in deliverability and engagement since we moved to Yournotify from Mailchimp.” – Chinwe Ile-iwe, Education.

Future Trends in Automated Communication

AI and Machine Learning Enhancements: Explore how AI and machine learning are revolutionizing automated communication with Yournotify, making it smarter, faster, and more efficient.
Personalization and Hyper-Targeting Strategies: Dive into the power of hyper-targeting strategies with Yournotify to enhance engagement levels.
In conclusion, Yournotify offers a robust solution for businesses seeking to automate their email and SMS communication effectively. By implementing best practices, integrating with existing systems, and staying ahead of future trends, organizations can leverage Yournotify to enhance customer interactions, drive efficiency, and achieve tangible results.

1ogunbunmi:
In today's fast-paced digital world, email marketing has emerged as a potent tool for businesses to connect with their target audience and boost their bottom line. By building a well-crafted email list, businesses can deliver personalized content and promotions directly to their subscribers, fostering strong relationships and customer loyalty.

Segmentation ensures relevant messages reach the right recipients, maximizing engagement. Meanwhile, eye-catching newsletters and strategic email sequences enhance the impact, leading to increased conversions and revenue. Curious to explore more about unleashing the potential of email marketing?

Check out this link below 👇
https://www.upwork.com/services/product/marketing-a-complete-mailchimp-email-campaign-setup-for-your-business-1672213830682357760?ref=project_share

Elevate your email marketing with MailChimp and unlock unparalleled engagement and success.

Your can also use https://yournotify.com/products/email-marketing/ for your email campaigns. Affordable and offer no monthly subscription for customers

sendgrid:
I need old SendGrid account, if you guys have please contact me, I will buy

Why don't you just use https://yournotify.com/ ?

Does the same as Mailchimp and Sendgrid and even more affordable

Why We Are Different?
Communicating with customers is hard and expensive for average businesses. We make it easy and affordable to run email and sms marketing campaigns in one platform, charge in local currency and offer flexible pay-as-you-go pricing model.

Why We Think Beyond Email Marketing?
In certain locations, SMS is a strong channel for marketing communication which is where Mailchimp lacks. Yournotify provides the tools and resources that helps businesses across Africa create efficient and affordable email and sms marketing campaigns that drives engagement, sales and conversion all within one platform.

Flexible Access To Features
We understand all business sizes and offer flexible access to features that suits your need and that includes free email validation for better delivery, no monthly payment, pay as you go until you run out of credit, unlimited beautiful email templates for your campaigns, direct access to email tracking analytics and you can manage unlimited contact lists

Pay in Local Currency
You don’t really know the side effect of having to pay in USD by default if your business is operating in India, Nigeria or Kenya or South Africa. Understanding your email marketing cost without factoring extra expensive with USD conversion can save you lots of money. Mailchimp default pricing is in USD while Yournotify provides clarity on how much you are paying in your local currency for the amount of credit you purchase.


Conclusion
If you are a business owner, brand, entrepreneur or startup and operating in Nigeria, Ghana, Kenya, South Africa, or any African country (we are launching in India and asian market soon), then Yournotify is the right platform to manage your email and sms marketing campaigns with our unique pay-as-you-go pricing model that works for any business size.

Our platform is design to help businesses scale and the possibility to pay in your local currency (unlike Mailchimp).

Join https://yournotify.com/academy/yournotify-vs-mailchimp-email-marketing/ today to grow your business contact us if you need any support with migration.

Why We Are Different?
Communicating with customers is hard and expensive for average businesses. We make it easy and affordable to run email and sms marketing campaigns in one platform, charge in local currency and offer flexible pay-as-you-go pricing model.

Why We Think Beyond Email Marketing?
In certain locations, SMS is a strong channel for marketing communication which is where Mailchimp lacks. Yournotify provides the tools and resources that helps businesses across Africa create efficient and affordable email and sms marketing campaigns that drives engagement, sales and conversion all within one platform.

Flexible Access To Features
We understand all business sizes and offer flexible access to features that suits your need and that includes free email validation for better delivery, no monthly payment, pay as you go until you run out of credit, unlimited beautiful email templates for your campaigns, direct access to email tracking analytics and you can manage unlimited contact lists

Pay in Local Currency
You don’t really know the side effect of having to pay in USD by default if your business is operating in India, Nigeria or Kenya or South Africa. Understanding your email marketing cost without factoring extra expensive with USD conversion can save you lots of money. Mailchimp default pricing is in USD while Yournotify provides clarity on how much you are paying in your local currency for the amount of credit you purchase.


Conclusion
If you are a business owner, brand, entrepreneur or startup and operating in Nigeria, Ghana, Kenya, South Africa, or any African country (we are launching in India and asian market soon), then Yournotify is the right platform to manage your email and sms marketing campaigns with our unique pay-as-you-go pricing model that works for any business size.

Our platform is design to help businesses scale and the possibility to pay in your local currency (unlike Mailchimp).

Join https://yournotify.com/academy/yournotify-vs-mailchimp-email-marketing/ today to grow your business contact us if you need any support with migration.

LikeAking:
Nice concept..

How can I work with you guys?

You can send us an email with details hello [ @ ] yournotify.com

Why We Are Different?
Communicating with customers is hard and expensive for average businesses. We make it easy and affordable to run email and sms marketing campaigns in one platform, charge in local currency and offer flexible pay-as-you-go pricing model.

Why We Think Beyond Email Marketing?
In certain locations, SMS is a strong channel for marketing communication which is where Mailchimp lacks. Yournotify provides the tools and resources that helps businesses across Africa create efficient and affordable email and sms marketing campaigns that drives engagement, sales and conversion all within one platform.

Flexible Access To Features
We understand all business sizes and offer flexible access to features that suits your need and that includes free email validation for better delivery, no monthly payment, pay as you go until you run out of credit, unlimited beautiful email templates for your campaigns, direct access to email tracking analytics and you can manage unlimited contact lists

Pay in Local Currency
You don’t really know the side effect of having to pay in USD by default if your business is operating in India, Nigeria or Kenya or South Africa. Understanding your email marketing cost without factoring extra expensive with USD conversion can save you lots of money. Mailchimp default pricing is in USD while Yournotify provides clarity on how much you are paying in your local currency for the amount of credit you purchase.


Conclusion
If you are a business owner, brand, entrepreneur or startup and operating in Nigeria, Ghana, Kenya, South Africa, or any African country (we are launching in India and asian market soon), then Yournotify is the right platform to manage your email and sms marketing campaigns with our unique pay-as-you-go pricing model that works for any business size.

Our platform is design to help businesses scale and the possibility to pay in your local currency (unlike Mailchimp).

Join https://yournotify.com/academy/yournotify-vs-mailchimp-email-marketing/ today to grow your business contact us if you need any support with migration.

Digital transformation in Nigeria is a big thing now and brands are leveraging every possible digital channel to connect with their customers.

One of the cheapest and most effective way of building customer engagement is no doubt email marketing and businesses are taking it more seriously than ever before, and that is also due to COVID. There is a major challenge though. Inboxes in 2021 are going to be a battlefield for marketers. people are receiving more and more email solicitations from other companies and competitors. So brands are going to have to fight for the attention they deserve.

Let’s take a dive into why email marketing is a thing and why it is good for your brand
Why do people open emails? It is an important question of relevance every brand must understand before sending out emails. In this comprehensive report, 1 billion emails are analyzed in various ways which matter to businesses and user behaviors, including the subject line in emails, the category of emails sent, the best day of the week to send out emails and the best time to have emails sent out to the target audience which will, in turn, boost the open and click rates.– techeconomy.ng

Why do people open emails?
Brands are sending marketing emails for various reasons such as reminder, update of new products, customer verification and so much more. Some of these messages can even be automated, If your small business still isn’t sending automated emails, then make it happen in 2022.

Automated emails save you a lot of time and do wonders for growing customer relationships. If you send a regular newsletter, set up an automated welcome email for new subscribers and this is what Yournotify can do for you brand. This will start your relationship off on the right foot and build trust between your brand and your new contacts.


Everybody thinks social media is the most effective method of reaching customers, every day we hear facebook has 2 billion users and Instagram has surpassed 1 billion users too. However what is frequently missing from these conversations is one simple fact: You need an email address to open a social media account, and that’s an indication of how powerful email marketing can be in your customer engagement.

More...
https://yournotify.com/academy/why-your-nigerian-brand-need-email-marketing-for-customer-engagement/

Do you need an email and sms marketing platform with:

That is easy to use

You can send up to 15,000 email and 1,500 sms messages

No monthly payment, pay as you go until you run out of credit

Choose unlimited beautiful email templates for your campaigns

Direct access to email tracking analytics

You can manage unlimited contact lists

Compose 1 unified message for email and sms

1 payment that covers both email and sms messages

For a fee of just NN10,000

Yournotify is an email and sms marketing platform for customer engagement that help brands build better customer communication and engagement with an easy to use marketing platform for email and sms campaigns.

https://yournotify.com/

According to marketers, email open rates and click-through rates are the most important email marketing metrics. Deliverability is not given enough attention, with only 35% of respondents monitoring the delivery rate of their newsletters.

Let’s Do A Quick Definition
Email marketing is when businesses use email to promote their product or service. It is a type of direct marketing, which means the company communicates with the consumer without the help of an intermediary.

Yournotify Email Marketing Platform can be used to build relationships with leads, convert prospects, and ensure existing customers have a great experience. Here are some examples of email marketing and different types of emails that you will recognise from your inbox.

As competing for attention remains the number one challenge for email marketers at 45%. However, other top challenges included:

Staffing/resource constraints (40%)
Email deliverability (37%)
Lack of tools to personalize or optimize email (31%)
Poor email performance (24%)
Tactics You Should Be Employing Today
Email Segmentation
Automated Email Journeys
Optimisation for Mobile


Emails have the ability to keep your customers informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them. This email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been going on here in recent weeks.”

Those that have signed up to your email list have already made a commitment to receive these notes. So they will likely enjoy these emails (as long as you give them something worth reading) and it will boost engagement with your customers.


https://yournotify.com/academy/the-current-state-of-email-marketing-in-2021/

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