Before modernity, several ethnic groups in Nigeria had distinct face marks that were unique to the tribe. From Yoruba to Igbo to Hausa, tribal markings are lacerations done on the face.

Tribal markings performed various functions in many tribes, including identification, healing, spiritual protection, and attractiveness.

However, with the entrance of western faiths, most tribes abandoned the practice since it was considered harmful and heathen.
The Yoruba, for example, have several patterns of tribal insignia and names, such as Keke, Abaja, Gombo, Bamu, and Pele, to name a few.

Social reasons are partly to blame for the decline in the practice of tribal markings. Due to the marks, it is pretty common for people to refer to someone who wears a tribal mark as a "colonel."

However, while tribal markings are found in practically every tribe in Nigeria, they are not commonly linked with Igbo, Calabar, or Ijaw people. Only a handful have markings, usually on their temples (the flat part at the side of the forehead).

TRIBAL MARKS IN YORUBALAND

The Yorubas are a myriad of people who inhabit South-West Nigeria. Lagos, the former capital of Nigeria, is Yoruba land. Yoruba land is one of the cradles of this practice. Tribal marks, popularly known as Ila in the Yoruba language, are part of Yoruba culture.

Dating back to over 200 years ago, the practice of marking people according to the tribe has its worth in the rich history and tradition of the Yorubas.

The Yoruba tribal marks are scarifications which are specific identification and beautification marks designed on the face or body of the Yoruba people.

The tribal marks are part of the Yoruba culture and are usually inscribed on the body by burning or cutting of the skin during childhood.

THE ORIGIN OF TRIBAL MARKS IN YORUBA LAND 

According to Yoruba folklore on the origin of the ilà (tribal marks), as culled from Lolo Cynthia, one account was one of the past kings of Old Oyo Empire, Sango.

The accounts hold that tribal marks became popular after Sango wife asked that an adulterous slave be beaten and given scars on her face, especially because she was beautiful.

However, according to the account, the scars only made the slave more beautiful. As a result of this, Sango accepted their decision and also decided to get the tribal marks as well.

This is why the Eyo marks are drawn on only the royal family of Oyo. Following this event, tribal marks became popular. 

Whilst another account states that tribal marks became popular during the slave trade as means of identification of people from various tribes.

FUNCTIONS OF TRIBAL MARK AMONG THE YORUBA 

1. Means of identification among tribes 

Foremost the primary function of the Tribal mark (Ila) is to identify with a particular tribe, family, or patrilineal heritage. Some common marks are those associated with Ile-Ife, Oyo, Ogbomoso, and Egba ethnic groups.

2. Religious Purposes 

Tribal serves religious purposes among the Yoruba of the Southwest. Religion and Spiritual Protection Some facial marks can be identified as part of religious practices.

In some parts of Yoruba land, tribal marks on the face are believed to grant spiritual power to children, protect a child from evil spirits and stop death from taking the child at a very young age.

3. Beautification

Another aim of the Tribal mark among the Yoruba is solely for beautification. Tribal marks among the Yoruba were also used for beautification purposes. Traditional men and women believed that tribal marks made them look more attractive. 

4. Healing 

Healing is another purpose of tribal marks among the Yorubas. One of the most unusual meanings associated with tribal marks is connected to traditional healing practices.

Healers in some tribes mark children's faces and bodies to help them to recover. It was used to treat children with measles, pneumonia, and convulsion. The healing marks could be made on any part of the body. These marks are very small and often difficult to spot. 

5. Royal purpose

Furthermore, Tribal among the Yoruba serves a royal purpose. Some tribal marks are associated with the thrones of certain towns, so whoever becomes the king is expected to have the tribal mark associated with this traditional office.

For example, it is still very much anticipated in Iseyin, Oyo State, that any new king will have the Pele tribal mark.

TYPES OF TRIBAL MARKS AMONG THE YORUBA 

1. Nupe tribal mark

Nupe tribal mark

The Nupe people are a significant minority in Kwara and Kogi states. Their tribal markings consist of several curves on the cheeks or one vertical strip on each cheek.

These scars are occasionally used to emphasize status or to identify the family to which they belong. They also wear it for protection and as a form of jewellery.

2. Pele tribal mark

pele tribal mark

The Ife people employ the Pele tribal mark, but it is also a universal Yoruba marking system because practically all Yoruba tribes have their variation of it. Three large vertical lines are painted on Pele's cheeks.

Pele Ijebu and Pele Ijesha are the other variants.



3. Gombo tribal symbol

Gombo tribal marks

The Gọmbọ style, also known as Kẹkẹ, consists of multiple straight and curved lines about half of an inch apart inscribed on the cheeks on both sides of the mouth.

Indigenes of Ogbomosho in Oyo State are usually identified by the Gombo or Kẹkẹ style of Yoruba tribal marks.




4. Tribal mark of Abaja

abaja tribal marks

Abaja can be both a basic and also complex style. Its basic form is either three or four horizontal stripes on the cheeks.

The Abaja style also consists of twelve horizontal lines, six lines per cheek. It is often referred to as "Abaja Alaafin Mefa Mefa".

This tribal mark is unique to the indigenes of Oyo, Nigeria. The Abaja style of Yoruba tribal mark was inscribed on the cheeks of Lamidi Adeyemi III, the Alaafin of Oyo.


5. Owu tribal mark

owu tribal mark

Owu tribal marks consist of six incisions on each side of the cheeks. They are peculiar to the indigenes of Owu, a historical city in Abeokuta, the capital of Ogun State, Nigeria.

The Owu tribal mark was inscribed on the cheeks of Chief Olusegun Obasanjo, a former President of the Federal Republic of Nigeria.




6. JAJU

JAJU MARK

Jaju is another significant Yoruba Tribal mark bore by Ondo natives of the Southwest. The Jaju tribal mark is a single horizontal line on both sides of the face. 



7. ABAJA ALAGBEDE MARK

The first Abaja is always in a vertical slant, but this Abaja Alagbele will have vertical and horizontal on each cheek. Most times, the vertical is sometimes more significant and at the base of the cheeks.

8. TURE

Ture is a traditional tribal mark for essential people. It is somehow gender sensitive to the female gender. The Ture has smaller horizontal marks closer to the mouth on each side of the cheek and has another three long horizontal strokes after the small three and ending close to both ears, having 12 strokes on both cheeks.

9. EYO

There are marks, also known as Eyo marks (broad ribbon marks) which are drawn along the whole length of the arms and legs.

Although among the Oyo, enslaved people born within the palace or those closely related to the Royal family were allowed to wear some of these facial marks, the Eyo marks were reserved majorly for the members of the Royal Family.

All the marks mentioned above are ubiquitous among the Oyo people, especially those belonging to the Royal family.

https://pickasblog.com/the-yorubas-trib…marks-in-nigeria/

Beyond the health risks and potential harm of alcohol, there are many benefits of drinking alcohol. Alcohol protects your heart and lowers blood pressure.

European researchers discovered that moderate alcohol drinkers have a 42% lower risk of heart disease than non-drinkers.

Alcohol can also lower your risk for hypertension when drunk in moderation. For maximum protection, keep your consumption to 50ml at around 3-5% alcohol volume a day.


https://pickasblog.com/benefits-of-drinking-alcohol/

Pickasblog is a Leading Fashion and Lifestyle Blog. It is an inspiring, informative, and entertaining digital platform focused on female lifestyle, fashion, health and wellness, beauty, and gist.

Why Pickasblog was created?

We saw some information gaps among young and older ladies around the world, and this information gap was how ladies live their lives with the fear of being seen as inferior to others in society.

We want to reiterate to everyone that some ladies still double-check online to know if what they are wearing on their first date looks appropriate. Some even want to know how to seat, eat or talk when they are meeting that new guy, they rather check online than to ask their fellow ladies.

Seeing ladies go through these hurdles daily made us have this information readily available on pickasblog.com. Some areas we cover would be briefly discussed so ladies can know how resourceful Pickasblog is, and how it has helped many women across the globe

Lifestyle and beauty: An adage says ''beauty is in the eye of the Beyonder" But the case might not be true for all women out there. Many still doubt their beauty, their body type, their shape etc.

Some even see themselves not good enough to fit into the societal standard, but in reality, that's not true. We ladies are unique and we can't keep looking up to somebody's shape or size as a standard to judge how we look.

According to a popular African artist (Adekunle Gold) he said, ‘‘There’s a man for every woman out there''. If you've not found love, it does not mean he/she does not exist. Ladies, we need to define what we what and how we want it, so we don't get stray by words from other ladies that see themselves as societal standard.

www.pickasblog.com/category/health-wellness/

We discussed how beauty can be maintained by writing on tips on how we can prevent or treat acne, how to clean ourselves properly, how to look stylish on a low budget etc.

Health and Wellness: We all know that our health and wellbeing is our top priority as a lady. No one would take your health more seriously than yourself. Pickasblog has made available various healthy tips available for women.

Blog posts like when and how to detox, infections that can be contracted if you are loose, how to care for your 4C hair, why every lady need to add turmeric, garlic to their meal, why ladies need to pee after you made love etc.

The health and wellness section on Pickasblog is loaded with useful tips for all women. Check www.pickasblog.com/category/health-wellness/ for more information.

https://pickasblog.com/category/relationship/

Fashion: Looking stylish and elegant at a low budget is our civic responsibility as ladies. Looking good doesn't have to cost you your life savings. There are occasions where certain dresses are important; you don't want to wear a dinner gown to an official meetings.

We have blog posts like how to revamp your wardrobe, how to style your black dress, what should be inside your handbag, high heel hacks, important of sunscreen, some dress and shoes you need to have in your wardrobe etc. on www.pickasblog.com/category/fashion/

Relationship: We ladies live in a world where we can't but not afford to be in a relationship. Even if you are not set for it, some circumstances would push you into one. Women need to love themselves, how to relate at work, how to relate with family and friends, even how to relate with guys they don't want to have intimacy with.

All these come with how informed and knowledgeable you are. Being informed has nothing to do with your intellectual capability rather, it depends on how informed you are about certain things. We spelt out how girls can handle/maintain relationships at several levels.

Blog stories like, how to know when a guy/lady likes you, how to get your crush to notice you, why do people cheat in relationships, showing love and affection to your partner etc. are on pickasblog.com/category/relationship

Information is out together on pickasblog to educate our ladies so they can be informed, and they live their live up to their standard, not a standard set by society.

Everyone's definition and opinion about causal sex are different. Note that there is no universal meaning for casual sex, people have given it a different meaning for some,  it’s having fun, getting their vibes on and some people even feel empowered by casual sex. https://pickasblog.com/some-basic-rules-of-casual-sex/


My definition of casual sex is simple, it means two people having sex without commitments, basically sex for fun with strangers or acquaintances.

This is not to say that casual sex is meaningless. There are rules to everything we do in life and it doesn’t exclude casual sex

https://pickasblog.com/some-basic-rules-of-casual-sex/

picks blog is a fashion and lifestyle blog. It is an informative platform that focused on female lifestyle, fashion, health, wellness, beauty, and gist.

www.pickasblog.com

Breast cancer is cancer that forms in the cells of the breasts, and it is the most common cancer diagnosed in women. Breast cancer can occur in both men and women, but it’s more prevalent in women. https://publog.ng/breast-cancer/

It has impacted over 2.1 million women each year and also causes the highest number of cancer-related deaths among women. In 2018, it is estimated that 627,000 women died from breast cancer – that is about 15% of all cancer deaths among women.

Early Diagnosis

Detecting breast cancer at its early stage is the most important strategies to avert deaths from breast cancer.

When diagnosed early, when it’s small and has not spread, is easier to treat successfully.

Early diagnosis strategies centre on providing timely access to cancer treatment by subduing barriers to care and/or improving access to effective diagnosis services. Also, regular screening for breast cancer is one of the most reliable ways to find breast cancer early.

Screening;
What are the screening tests?

The earlier breast cancer gets diagnosed, the better your odds of getting successful treatment. The goal of screening tests for breast cancer is to find it before its present symptoms. Screening refers to tests and exams used to find a disease in people who don’t have any symptoms.

Different methods have been assessed as breast cancer screening tools, including mammography, clinical breast exam and breast self-exam.

Mammography uses low-energy X-rays to identify abnormalities in the breast. A mammogram can show breast lumps up to 2 years ere they can be felt. Different tests help determine if a lump may be cancer, and It has been shown to reduce breast cancer mortality by approximately 20% in high-resource settings according to WHO

World Health Organization position paper on mammography screening inferred that in a well-resourced setting, women aged 50-69 should undergo organized, population-based mammography screening if pre-specified conditions on programme implementation are met. https://publog.ng/breast-cancer/

Aso-cloth and Ebi- Family, is known to originate from the Yoruba language which means Family cloth (Asoebi). https://publog.ng/asoebi-the-inevitable-tax-in-nigeria/

It’s a traditional uniform usually worn for special occasions/any social gathering in Nigeria. It signifies corporation and support during ceremonies, and the sole reason for Asoebi is mostly to identify with the celebrant(s).

The affordability of the chosen fabrics made it universally accepted by all, but the case is the reverse now. The cost for one Asoebi can feed someone for a month.

The questions we need to ask ourself; is Asoebi now an avenue to get funds to sponsor ceremonies, are we paying in advance for the cost of the party rice and Moi-Moi we’ll eat during the occasion or the cost of Asoebi are that expensive?

My Nigerians people, you all need to gather here for us to trash this once and for all. https://publog.ng/asoebi-the-inevitable-tax-in-nigeria/

Body odour, also known as Bromhidrosis is simply an unpleasant smell perceived in human’s body. It’s one of the greatest frustration for people that have it, as it can be so embarrassing most times. https://publog.ng/body-odour-dealing-with-body-odour/

Although, body odour is a universal and very natural human trait and can be due to several things. It usually occurs when human reaches puberty stage. Some of the known causes of body odour have been genetic build-ups, excessive sweating, eating too many spicy foods, your bodyweight etc.

How to handle it

Shower more regularly – taking your bathe for at least more than once in a day to remove some of the bacteria at the surface of the skin (before they start secreting by-products) and also wash away sweat.

The use of anti-bacterial soap – this will enhance the removal of some of the bacteria on your skin surfaces

Dry thoroughly after showering – when your skin is dry, it’s harder for the bacteria to thrive. Bacteria grow fastest in moist environments.

Use antiperspirant deodorant – https://publog.ng/body-odour-dealing-with-body-odour/

Your butt shape is perfect, just the way it is. Your butts are part of what gives your body that uniqueness and beauty. Just like boobs or other body parts, no two butts are exactly alike.

Note, before we discuss further, let’s emphatically make it clear and remind ourselves that nobody gets to define, judge or choose what to do with any part of your body, but you.



All bodies are attractive and here at publog, we do not promote body shaming or living a toxic and unhappy lifestyle to achieve a specific physical appearance. https://publog.ng/know-the-type-of-butt-you-carry/

Several opinions have been aired by both male and female about the normal size of butts for an average lady, some prefer the bigger one, while other is just fine with moderate ones.

Some would even come and tell you they prefer the ones with just nice curves. A lot of noise, right? Humans needs are unsatiable, if you know this, you won’t be in a haste to judge your body shape base on societal validations. https://publog.ng/know-the-type-of-butt-you-carry/

There also isn’t an “average” or “typical” butt shape, though plastic surgeons have categorized butts into a few broad shape categories as part of their findings.

These categories are determined by general ratios between your waist, hips, and thighs. Knowing your butt type would help in terms of picking jeans or underwear.

According to Dr Olga Bachilo, a plastic surgeon in Houston, Texas, who has performed butt lifts, butt implants, and butt enhancements. He said, “The main buttock shapes are square, round, heart, and inverted V shape,”

[/https://publog.ng/can-banana-help-for-weight-loss/]Bananas are one of the most common fruits worldwide. They contain vital nutrients that can have a protecting impact on our health. They are available year-round, unlike some fruits which are not.

It’s an excellent source of fibre. A medium banana contains about 3.07 grams (g) of fibre, and the recommended daily intake for adults is 25g for those on a 2,000-calorie diet.



Note. eating bananas cannot directly lead to weight loss, but some of the properties may help a person reduce bloating, control their appetite, and replace processed sugars. Read more about eating bananas for weight loss in this article.

Research shows that there is a link between higher fibre intakes and lower body weights. This nutrient may also help reduce and stabilize blood sugar levels.

Fibre helps us feel full for longer, which may reduce the total number of calories that we eat. The body takes a long time to digest certain fibres, allowing it to regulate food intake better. https://publog.ng/can-banana-help-for-weight-loss/

Some Shakes And Smoothies For Your Pre And Post Workout Session

Have banana in controlled portions, it would help you lose weight too. We have some amazing banana shakes for you! It has always been stereotyped to be a weight-gaining fruit. But the fact is that it may help you lose weight if taken with a well-balanced meal.

https://publog.ng/can-banana-help-for-weight-loss/

[https://publog.ng/suggestive-sex-toys-that-are-cute-sex-toy-shopping/] [/url]Arrrhh! Some people would say, this should not be a topic to share knowledge on bla bla bla… Wake up, my dear. Know this and know peace, more girls are now opting for self-satisfaction using any available intimacy gadget to understand what works well for them.

Vibrators can help your body learn to respond to different sensations, says certified sex therapist Kat Van Kirk. It also creates more variety in your sexual repertoire and can spice up your long-term sexual relationships.



Another side of using a vibrator is that you get to know your pleasure zones. If you don’t know what pleases you, it will be hard to explain to your lover how to satisfy you.

Related Post: Why Ladies Use intimacy gadgets

intimacy gadget SHOPPING: Price, Material, Brand, and Functionality etc.

intimacy gadget shopping can be so overwhelming sometimes. You want to try to be discreet and anonymously order for what you think is cool After all, there are so many kinds! From clit toys to bullets, to internal toys, to rabbits, wands, butt plugs and more.

Ask your self these before you go for intimacy gadget shopping.

Whether as a beginner or pro, it always advisable to ask yourself “What you are looking for in a toy before diving into the options” Is it external clit stimulation? Internal stimulation with girth or length or both? Or maybe a toy that is versatile enough to get you off no matter how you want to use it.

Secondly, Which of the lube is good for me, base on the type of sex I want to practise. You’d be hard-pressed to find a toy that isn’t made better with lubrication. We will explain which of the lube to opt for.

Picking a lube: https://publog.ng/suggestive-sex-toys-that-are-cute-sex-toy-shopping/

We have three types of lubes you can select from; Water-based lube, Silicone-based lube and Oil-based lubes

Water-based lube is the most reliable to start with. It can be used for all of your sexual needs: penetrative sex, masturbation, and intimacy gadget play.

Water-based lubes are also ideal for people with sensitive skin or vaginal irritation and can be used with condoms and intimacy gadgets. They are easy to clean out of sheets and clothes, without leaving a stain. https://publog.ng/suggestive-sex-toys-that-are-cute-sex-toy-shopping/

[https://publog.ng/medical-tests-you-need-to-do-before-you-say-i-do/] Congratulations, you’re are about to spend the rest of your life with your best friend! This is something worthwhile that you have been waiting for! Don’t rush to put a ring on the fourth finger, or accept the ring yet. Wait a minute and read this!

Before the euphoria catches up with you and make you feel everything is right at face value, here are the most important medical tests you ought to do before you walk down the aisle.

These medical tests will help you have prior knowledge and take the appropriate steps to protect yourself and make a better decision if you chose to go ahead.

1. Genotype
Being aware of your partner’s medical status can help you avert having a child or children with sickle cell disease (a life-threatening ailment). Endeavour to go for the genotype test to ascertain your status before you promise ‘Till death do us apart.’

2. Fertility
Different strokes for different folks. A typical African couple want babies after the wedding. Infertility comes with emotional stress and it could also cost a fortune to have a biological child, so, avoid this and go for a fertility test while you have the chance to. It helps you to know if you are fertile and fit for reproduction.

Related Post: Housewife Material red flags https://publog.ng/medical-tests-you-need-to-do-before-you-say-i-do/

Abortion is the expulsion of the foetus from the uterus. There are a few types of procedures for abortion depending on how far gone the pregnancy is.

Now, this would have been really interesting to talk about if Nigeria legalized it without restrictions as to reasons. However, we would take you through it for the purpose of knowledge.

In-clinic abortion consists of the Suction abortion, Dilation and evacuation, Dilation and extraction. Then we have the abortion pill.

D and C (Dilation and curettage) are commonly used as a term for abortion procedures. D and C is the removal of a part of the uterus or it’s contents. D and C can be done on both pregnant and non-pregnant patients. We would rather stick to any of the terms stated above.

According to the research by Guttmatcher Institute, an estimated 8.3 million induced abortion occurred each year in Africa. The numbers are quite high for a continent which does not totally favour it. 12 out of 54 African countries do not permit it for any reason. While 5 have liberal abortion laws, countries including Zambia, South Africa, Tunisia, Mozambique, Cape Verde. https://publog.ng/takes-on-abortion/

Papaya originates in southern Mexico, and subsequently got introduced in Australia, Hawaii, Philippines, Sri Lanka, South Africa, India and all tropical and subtropical regions. It’s grown both commercially and in the home garden by differ tribe in the world.
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Papaya is an incredibly healthy tropical fruit that is loaded with a lot of health benefits that cannot be overlooked. These include, but not limited to its antioxidant properties that can reduce inflammation, fight disease and help keep you looking young.



Why you must start your day eating papaya before your first meal.
Papaya is considered an excellent source of fibre besides been known for low in calories. This helps reduce weight and even keep cholesterol in check.

www.publog.ng

A cup of papaya when had on an empty stomach is known to clear the digestive tract of toxins and smoothen the bowel movement due to the presence of digestive enzymes. It is also known to keep away digestive disorders like bloating, upset stomach and constipation among others.

As a rich source of vitamin A and C, papaya helps boost the immune system by removing toxins from the body. This helps keep illnesses and infections away.
To aid you in your weight loss plan, include a cup of papaya in your morning routine. The low-calorie content combined with fibre helps keep one fuller for longer by keeping unnecessary hunger pangs away.

The presence of vitamin C, potassium, antioxidants, and fibre in it helps keep the arteries healthy which promotes blood flow.
The presence of enzyme papain is said to serve as a natural painkiller that reduces inflammation in the body. The papain in papaya is said to increase the body’s production of cytokines, a group of proteins that help control inflammation. https://publog.ng/hidden-secret-about-papaya-you-need-to-know-this-year/

[url]About Pickas Unified Media Limited (www.pickasmedia.com)

Pickas Unified Media Limited is a branding and advertising agency providing cutting edge services to help businesses meet their marketing.

Pickas Unified Media Limited is a branding and advertising agency providing cutting edge services to help businesses meet their marketing and communication objectives, accelerate growth and compete effectively in an ever-changing environment.

Our Core Values;

Excellence
We look for people who can develop and create solutions to challenging problems in a simple way

Innovation
We look for people who think innovatively without limiting their thinking to confined space.

Commitment
We look for people who are committed to getting work done no matter the obstacles they face.

[pickasmedia.com]Utilizing Multi-Channel Marketing

Multi-channel marketing combines different distribution and promotional channels into a single, consolidated strategy to entice customers. This strategy efficiently and effectively communicates a product or service’s value using the unique strengths of specific marketing channels.

These channels include but are not limited to, email, websites, social media, display adverts, retail storefront etc. Marketers may use several distribution channels so customers can procure products in their preferred way.

Combined Channels are More Effective
When marketers create a strategy that unites together campaigns from multiple media channels, it creates opportunities for more impactful messages that are attentive to the customer journey.

Channels that can be combined for more effective campaigns

Social Media & Television – Nielsen Research found that campaigns with touchpoints across both television and Facebook experienced a 12 point lift in brand recall compared to campaigns that took place on a single channel. This is because social media helps strengthen marketing messages by reaching potential customers on a frequent, highly targeted basis.

Radio & Television – Radio adverts are proven to help consumers remember television advertisements. When these two channels are combined, brand recall for television advertisements has been shown to improve by 35 per cent. It is theorized that this effect occurs because it is very cost-effective to frequently expose consumers to short radio advertisements. Then, brands can solidify their image through more impactful and engaging television commercials. Etc.

The Benefits of Multi-Channel Marketing

Marketers have lauded multi-channel marketing for decades, with one study claiming that multi-channel customers spend two to five times more than single-channel customers. Let’s illustrate why multichannel marketing strategies deserve this reputation.

Expanded Reach
When marketers expand their marketing efforts to new channels, they increase their reach among members of their potential audience. Many customers interact on a limited number of channels – so by expanding your campaigns to encompass more channels, it’s possible to find customers with untapped purchasing potential.

Increased Engagement
An increased number of channels often translates into a higher number of potential customer touchpoints. This doesn’t only give consumers more opportunities to engage with brands, it also opens up new channels of communication between the organization and the customer.

Reach Consumers on Their Preferred Channel
Consumers interact with a lot of different sources of media every day, instead of waiting for customers to find their brand, marketers need to uncover which channels these consumers prefer to use and meet them where they are.


https://pickasmedia.com/2020/11/25/utilizing-multi-channel-marketing/

[https://pickasmedia.com/]Your audience is online

Knowing how to connect with your target audience online is critical for achieving your brand’s digital strategy. By producing and sharing relevant content for the right audiences, you can significantly boost customer engagement, generate higher quality sales leads and increase conversions.

5 Easy Tips to Reach Target Audience Online

A great starting point for reaching your target audience online is to understand your current audience base. Learn about their demographics, interests and requirements to gain insight about the individuals you should consider targeting online. Once you gather this data, you can begin to develop strategies for forging deeper connections with target audiences.

Know Where Your Audience Spends Most of Its Time. Rather than forcing your audience to come to you, consider going to the places your audience currently spend time online. For example, join a conversation on Instagram to offer key insights about the industry, amplify social influence and establish your company as a thought leader.

Create Content That Appeals to Your Audience. Segmenting your audience by role, industry and company size will help you understand what kind of information is most useful to your customers. Different content captures the attention of different audiences. Align white papers, blog posts, client testimonials and case studies with the right audiences to achieve desired outcomes.

Incorporate Multimedia. Studies show that users retain information 65% better when text is accompanied by visual and audio content. Share impactful, high-quality information in your videos about why the information you’re sharing is relevant to your audiences and how it will help them improve their businesses. You can further connect with your target audience online by sharing videos directly in blog posts, tweets and status updates on LinkedIn, Instagram and Facebook.


Make Content Mobile-Friendly. As you begin to incorporate different types of media into your online marketing campaign, your content needs to be accessible by audiences across every channel, especially mobile devices. According to Marketing Land, almost half of all global Internet users are now using mobile devices as the primary mechanism for surfing the Web. A responsive design for your website will improve SEO, combat high bounce rates and enhance the user experience.

Stay Consistent. All of your communications and marketing assets should tell your brand’s story. Tell a consistent brand story across every channel to keep consumers conscious of your brand and message. Channel consistency helps build a brand that your leads and customers can count on and increases loyalty.


At Pickas Media, we routinely help SMEs reach their target audience online with digital solutions designed to generate measurable business results. For more information, contact 080559994

www.pickasmedia.com/

Exclusive breastfeeding is one of the essential actions for infant development and survival. When a mother breastfeeds sufficiently, she safe lives because optimal breastfeeding has been estimated to prevent about 12% of all under-five mortality.
Breast milk gives infants all the nutrients and energy they need, it's safe and it contains antibodies that help protect infants from common childhood illnesses, speeds up recovery during illness, and helps space births.

www.publog.ng

What is exclusive breastfeeding and why is it recommended for the first six months?

Exclusive breastfeeding means that the infant receives only breast milk. No additional liquids or solids are given, not even water except oral rehydration solution, or drops/syrups of vitamins, minerals or medicines.
Exclusive breastfeeding was globally rated in infants less than six years old as 36% between 2006- 2013. This percentage is even loin the Western Pacific, where less than one out of three infants less than six months old is exclusively breastfed.

Visit https://publog.ng/exclusives-breastfeeding-a-panacea-for-infant-malnutrition-and-death/ to read in full
#Publog #BreastFeeding #Lifestyleblog

[https://pickasmedia.com/]Pickas Media Limited [https://pickasmedia.com/]is a branding and advertising agency providing cutting edge services to help businesses meet their marketing and communication objectives, accelerate growth and compete effectively in an ever-changing environment.

Our story dated back to two years of which we have been in the business of continuously helping SMEs to grow their businesses profitably. With an awesome team of productive minds, we have been able to covey a smart, visually engaging and mind-blowing marketing and communications strategies that have conveyed compelling messages and delivered mind-blowing results.

We have been in the business of helping brands to reach their target audience where and when it counts. We believe that every client has one important interest; taking their brand to a position where it speaks directly to their target audience for it is only then that there will be brand dominance and brand loyalty.

At Pickas Media, we do not only promise to take your brand to that position but we promise to sustain it there.

“I felt sexy the second I put my waist beads on[https://publog.ng/waist-beads-ancient-but-still-very-relevant/]. “They are not just for the skinny woman. You go walking bared past a mirror and see this sumptuous jewellery hanging on you. It makes you feel beautiful. They’re for the fearless, lively woman, whatever size she is.” – Stephanie

As they say, everything old is new again. This phenomenon is the basis of fashion and is especially true of waist beads, an accessory that women in Africa have been wearing for thousands of years, which have steadily gained popularity worldwide.

Like any other body accessories such as wristwatches, erring or necklace, [https://publog.ng/waist-beads-ancient-but-still-very-relevant/]beads are the same, but with more deep cultural significance in Africa. Beads usage is rooted in Africa culture and can be traced back to the generations. It consists of small glass beads on a string or wire worn around the waist or hips. https://publog.ng/waist-beads-ancient-but-still-very-relevant/

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A daily skincare routine has four basic steps you can do once in the morning and once before you sleep.
Cleansing
Serums
Moisturizer
Sunscreen
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One [www.publog.ng]Thing You Should Avoid In Your Relationship.

Relationships can be full of excitement, intimacy, and passion. You may get butterflies in your stomach every time you're with that new special someone, and you can't help but find yourself fantasizing about your future together as a couple.

However[www.publog.ng, if you truly want your relationship to be long-lasting instead of short-lived, it's never been more important for you to avoid cheating, which is powerful enough to sink any relationship.

In every relationship, it's not always rosy as it were in the beginning. It can't always be sweet. Paraventure things go sour and it's not juicy as before, don't cast blame on any party. Try to fix your relationship. This must be the test your relationship need so it can't be solid.

One thing you should try to avoid is CHEATING! O yes. Don't cheat on him/her. Having intimate physical or emotional contact with another person is typically considered cheating.
The only reason you shouldn't cheat is that alone isn't the solution to your troubles.
What cheating does to you?
• It devalues you emotionally.
• Your man/woman might be the one that orchestrated this whole thing as a test
• You lose your self-esteem if caught
• The trust is gone
• He can never have him/her back 100% if you eventually made-up
• It does solve your relationships problems, rather it adds to it
In conclusion, learn how to fight your battles; don't settle for less, most especially if that can tarnish your esteem.
Wishing you a happy relationship