LAGOS.It has not happened for a long time where you will see some of the best artistes Nigeria parades at a single event to honour a brand, but that was exactly what happened when Star lager beer paraded Tuface Idibia, D’banj, MI, Wizkid and Tiwa Savage at the Star re-launch party. The Expo Centre of Eko Hotel and Suites where the event held was filled to capacity with more than 6,000 consumers’ of Star.

The first performance of the evening was from MI. He thrilled the audience with his hit songs, ‘African rapper’ and ‘Action film.’ that made them request for more. The second performance was from the rave of the moment music act, Wizkid who thrilled audience with songs like “Holla at your Boy”, “Love my baby,” ‘I love my baby’ among other acts. Tiwa Salvage, a female act with MARVIN records was not left out as she hit the stage with her Azonto dancing steps that got applauds of the audience. She followed it with her popular hit track, ‘Kele kele love.’

The audience was ecstatic when Tuface came on stage with ‘Above and beyond’ which saw the award winning act mixing freely with the crowd. As the audience kept on asking for more, Tuface dished out two of his popular tracks, ‘Implication’ and ‘As you see me so.’ His act showed why he is a popular artiste.

Just when the audience thought they have seen it all and the curtain would soon fall, D’banj who made his first public appearance after his issue with his former partner, Don Jazzy. D’banj appeared from the midst of the crowd against the expectation of the audience who thought he’ll appear like others from the stage. For close to an hour he held the audience spelt bound with entertaining acts and songs that are ever green from his collections. They include, ‘Oliver Twist’ and ‘Scape goat.’

A special new song titled “Let’s get the Party Started” composed by the five artiste for Star lager beer sent the crowd screaming and was followed by the highlight of the night, the unveiling of Star lager beer new look by D’banj, Wizkid, Tiwa Salvage and MI. The new payoff of Star lager beer, “shine on” was what was on the lips of fun lovers as they savour the occasion with consumption of chilled bottles of star lager beer. The new look Star now comes in a 3D authenticity logo watermarked with tiny stars, it also has a re-designed back label with revised brand message and new crown cork with upgraded 3Dlogo and logo ring, blue body label and neck foil.

Speaking at the star studded event which attracted more than 6,000 select consumers’ Mr Nicolaas Vervelde, Managing Director of Nigerian Breweries plc said there is no doubt that Star lager beer is a distinct market leader that will always be there. “Star did not start to shine now; it has always led the market. It was renewed in 1956 and in 1974 it became the first beer brand to introduce neck label and in 2007, it took a bold innovative stride by introducing packaging in Cans, so star has always been with Nigeria.”

Walter Drenth, Marketing Director of NB plc, who also spoke at the epoch making event said superior product quality has been the driving force of Star; he added that consumers have come to trust the brand because of its consistent quality over the years. The brand has the heritage of being brewed under strict quality standards since 1949 and the consumer promise remains uncompromised. Another factor is the strong distribution network. The brand has a very strong distribution footprint which spans the length and breadth of Nigeria. It is therefore not by accident that the ever refreshing Star is widely distributed and readily available across the country and is within the reach of consumers. The Star brand, right from when it was initiated, has maintained a constant message of bringing “brightness” to its consumers. This is always reflected in all its marketing campaigns.

Drenth stressed that another factor that adds to Star’s equity is the fact that it has one of the best communications across all media. This Communication has been consistent over the years. Again, this does not happen by accident. It is a well thought out process that has made the brand young and fresh despite the fact that it has been around for 63 years. Star is one of the best run brands to come out of Nigeria.

Innovation, he pointed out, also plays a fundamental part in the development of the Star brand over the years. Another factor any discerned brand analyst can identify is that Star has been noted for churning out adverts which has consistently projected the superior quality of the brand over the years. Right from the beginning, the brand made a strong statement, from the first campaign slogan of “Ah! Star – Beer at its best” introduced in 1949 through the “Brightness” campaign of the 1970s/80s, to the “Turn to Star – The ideal brew” campaign, unveiled in 1989, to the “Live the Brighter Life In Style – Star Ahead on Taste” campaign of the 1990’s and then to the campaigns of “Never A Dull Moment with Star”, “Share the Brighter Life”, “Shine Shine Bobo” and “Let’s get the party STARted”, it is clear that the advertising campaign development history of Star has been consistent in creating a mythical halo for the brand. The rave-making campaign that heralded the STAR Bottle change in 2000 is still fresh in the mind of consumers. The ‘Star Dance’ and Shine Shine Bobo are equally award winning materials.

On his part, Sampson Oloche, Senior Brand Manager Star added that “As a brand with mass appeal, there is a need to constantly engage with consumers in a bid to meeting their needs and understanding their aspirations. Star relies on different media and stakeholder touch points in order to reach its target audience. Our consumer engagement platforms are some of the most robust in the country today. From Star Quest to Star Trek to Star Mega Jam it is always meeting the consumer where he is and always responding to his need to have a brighter life always. In fact, consumers are charged with the responsibility of picking the foreign act they want to have for the popular Star Mega Jam”.

Oloche added that the platforms that the brand provides have been a veritable avenue for younger adults to express themselves and showcase their talents. The brand is thus seen as giving back to the society by empowering the youths, most of whom may never have had the opportunity to know they even have hidden talents. “You remember KC Presh? They were the first winners of Star Quest and they are still a force to be reckoned with in Nigerian music today in their individual capacities. So the activation provides a good platform for aspiring musical artistes seeking to make impact in the industry.

On the onslaught of competition, he said “We will always be steps ahead of competition because we have vibrant marketing support which enables us to consistently rejuvenate the brand in all consumer touch points i.e. packaging, communication, promotions and advertising to ensure its relevance and authority. In arriving at this we rely on consumer and market insight which in turn drives and leads to constant consumer-led innovations. You have your winning formula when you have an effective distribution network.”

Favourite family reality TV show, Maltina Dance All, is back with a big bang! The reality show which enters its sixth season this year, is tagged “the Most Spectacular Maltina Dance All ever”. Indeed participants would have a lot to vie for as the winning family will now take home N6 million in addition to a brand new car, while the first and second runners up will take home N1 million and N500, 000 respectively.

Speaking at the Press briefing held at its expansive Lagos breweries headquarters, Mr. Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries plc said the Maltina brand is renowned for promoting togetherness with friends and loved ones. He took members of the press through a robust history of the unique consumer engagement platform: “In 2007, Maltina Dance All, the foremost experiential and sponsorship platform of the brand was introduced. The family TV show has no doubt remained Nigeria’s first and only family dance TV show featuring families from various regions across the country. From the 2007 edition which produced the Onye family as winners, Maltina Dance All has gone through five successful seasons. In 2008 it was the Opuwari family that carted away the star prize; in 2009 the Ibiams were voted the nation’s best dance family.

The Adejoh’s were champions in 2010 while in 2011; the Ekubo’s were crowned the best dance family with the unforgettable swinging moves of Ebi Ekubo and his little sister.”
Yusuf stressed that the new season would be time to enjoy home grown entertainment, twists and thrills as well as learn some winning dance steps. “It would be about emotions, the excitement, fun and the unbreakable bond that ten families will showcase when they challenge themselves by learning and performing various dance styles in the famous Maltina Dance All academy.”

The show will bring to the fore, the Nigerian essence and values of sharing, happiness, unity, cooperation, vitality and creativity which have set the show apart from others. It will be aired in September this year on major TV networks with video uploaded on You Tube and facebook. Viewers can also participate and win fabulous prizes through the interactive SMS platform during the show.

Yusuf enjoined consumers and Nigerians in general to participate in the exciting show by registering at the regional auditioning centres at Port Harcourt, Benin, Enugu, Ibadan, Lagos and Abuja between July 20th and August 4 2012 or by registering online at http://www.maltinadanceall.tv/. Breakdown of the regional auditioning dates show that Benin and Port Harcourt auditions would take place on July 20 and 21st at Best Western Hotel and The Atrium Event Centre respectively. Lagos audition would take place at the National Theatre from July 26-28. Enugu audition would take place at Dannic Hotel on July 27th and 28th while Abuja and Ibadan auditions would take place concurrently on August 3rd and 4th at Nicon Luxury Hotel and Jogor Centre respectively.

As a further incentive, Yusuf stated that, during the regional auditions consumers and members of the public also stand a chance to win any of the numerous regional dance competition prizes of; 2.5KVA Generators, 21” Flat screen TV sets, Home theatre systems and lots of nourishing Maltina.

Wow!!!!!!!! There are 2 winners of the Maltina houses already. Adeyinka Adeola from Mbiama in Rivers State and Moses Edewor from Yenogoa In Bayelsa State. 2 very young boys(One of them just finished writing JAMB while the other one is writing WAEC). Their lives are better for it. There are 3 more houses to be won. Good luck guys.....

The dream of most Nigerians is to own a house of their own, a dream that would have been easy to realise if the country has a masses friendly mortgage policy that could cater for this all important need. Tales abound on what tenants go through in the hands of their landlords. However, five lucky Nigerians would soon witness a radical turnaround in their fortune as frontline home brewed non-alcoholic malt drink Maltina commences a National Consumer Promotion (NCP) tagged “Maltina Sharing Happiness Promo” to reward consumers in line with its pay-off line “Sharing happiness.” The promo is riding on the wings of a brand proposition of five new homes in Lagos and other exciting prizes which the brand intends to touch the lives of people in a way only a truly national brand would do.

Putting the cards on the table at the press briefing at the company’s premises, Corporate Affairs Adviser, Nigerian Breweries Plc, Mr. Yusuf Ageni said the huge success of the 2011 re-launch of Maltina with a new packaging upgrade, new communication and revised positioning had a positive impact on the brand’s volume, market share and overall equity which also rubbed off on the consumers who also shared in the good fortune, smiling home with fantastic prizes. Ageni added that “the success of 2011 and in response to the yearnings of our consumers, the Maltina brand has concluded plans to reward consumers this year with a national consumer promotion, a promotion which size and scale has never been done before in the history of non-alcoholic malt drinks in Nigeria.”

Outlining the mechanics of the promo which will run from April 2nd to May 25th 2012, the corporate affairs adviser said it “will be crown cork based. There will be two categories of winning crown corks-‘instant winning crown corks’ and ‘alphabet code crown corks’. For the ‘instant winning crown corks’ whatever is seen under the crown cork is what the consumer gets instantly! The prizes are shown under the crown corks and prizes can be redeemed at any of our 1200 redemption centres located across Nigeria.” The instant prizes include N1 million, N100, 000 cash which will come in form of a Maltina branded ATM card and other brand memorabilia which include wrist watches, millions of free drinks and others.

The second category he outlined is the Alphabet code combination crown corks which would win the grand prize of a Luxury Home. It would consist of the following letters; S – M – I – L- E. “In order to win the grand prize,” according to Ageni, “a consumer is expected to collect a combination of crown corks that spell the word S-M-I-L-E. Maltina shall be giving out a total of 5 houses. Under the letter ‘M’ crown corks; there will be special differentiated alphanumeric codes. These codes qualify consumers for weekly raffle draws. The 5 houses will be given out in three weekly raffle draws as follows: 1st Raffle- 2 houses, 2nd Raffle- 2 houses, 3rd Raffle- 1 house.”

He reiterated that holders of the raffle draw crown corks can enter the raffle draws by either sending their code, name, sex, age and address (address should include state) to 30380 or going to any of the 1,200 redemption centers to register their names and contact details. “Holders of the S-M-I-LE crown corks will be expected to keep them as the ultimate proof of ownership. The SMS will work with all major telecoms operators.”

Ageni, who was represented by Mr Edem Vindah, Media& Public Affairs Manager of Nigerian Breweries reminded the gentlemen of the press that Nigeria “has recorded several milestones in its history, this year and more importantly today, we will all be part of making history as we witness the Maltina brand reward its loyal consumers with 5 brand new houses and amazing cash and consolation prizes for consuming the rich, creamy, tasty nations no 1. Malt drink- Maltina.”

The Maltina brand is noted for exploring creative avenues to consistently engage and reward its consumers. One of these creative consumer engagement platforms is the popular and highly rated Maltina Dance All (MDA) TV reality show, a platform for sharing happiness, promoting family values and bonding.

Since it hit the Nigerian market in 1976, Maltina has consistently satisfied its consumers with high quality natural malt drink, fortified with essential vitamins and minerals. It is the first and only malt drink officially endorsed by the Nutrition Society Nigeria. This provides Nigerians the vitality and superior nourishment necessary for their daily activities - including those special fun moments shared with friends and loved ones.

So with five bottles of Maltina at 100 naira each a consumer stands a chance of winning a brand new furnished home on the high brow Lekki-Ajah axis of Lagos State. Is there a better way of sharing happiness than this?

Pictures from the Nigerian Breweries Hat Trick Launch

Nigerian hip-hop sensation, Tuface Idibia has shown that he still has what it takes to be the star Nigerians know him to be when he thrilled his fans at the superlative unveiling of three products; Heineken Magnum, Fayrouz PET and Legend Can by Nigerian Breweries Plc in Lagos. The exterior of Eko Hotel and Suites showed that something big was about to happen on 11-11-11 as entertainment buffs and fashionistas were there in their numbers.

The event tagged “Hat Trick” which a guest described as an “event that shook the brewery industry to its foundation” Was well attended.  The event had symbolic significance as it was held on a unique day-11-11-11 to align with the extraordinary unveiling of three products by any company on the same day.

Tuface hit the stage with his hit track “One love” with its upbeat reggae style with four of his backup singers assisting; this had most of the guests on their feet. By the time his popular tracks, “implication” and “as you see me so” were reeled out the audience was screaming for more which compelled Tuface to dish out “African queen” with the crowd miming the song with him. At the end of the show, Tuface gave a good account of himself which goes to show why he has remained one of the icons of the entertainment industry in the country.

MI (Mr. Incredible) also gave a good account of himself when he hit the stage with his popular hit track “No. 1” where he gave the audience the opportunity to recite some of the lyrics alongside him. He later performed “undisputed” and “Action film” which led to the unveiling of Legend Can in a military styled parade dance step. 

Guitar man Bez was not left out as he performed “super sun” which culminated in the unveiling of Fayrouz PET with some crack and energetic dancers. He sealed his part of the show with “Zuciya daya.”

Also present at the event was Eric Monjoin, “The Heineken man of the world” and iconic actor that featured in Heineken’s latest global campaign, The Entrance. NB also used the event to reaffirm its commitment toward the production of high quality drinks that meet international standards. The event did shake the industry to its foundation when NB unveiled the three products; Heineken Magnum, appropriately dubbed “the only beer that pops.” The Magnum comes in the shape of a classic champagne-style bottle complete with cork and cage seal, Fayrouz PET bottle and Legend can.

Speaking at the unveiling ceremony, Jacco Van der Linden; Marketing Director of NB said “Heineken Magnum comes in an impressive 150cl unique and innovative bottle with a cork that allows consumers in Nigeria to actually share a beer for the first time. It is the only beer that pops making it perfect for occasions, especially for the upcoming Christmas and New Year celebrations. Since 2003, Heineken has been the No 1 international premium lager in Nigeria and world’s leading international premium beer in the highly profitable and fast growing international premium segment.”

Jacqueline Van Faassen, Senior Brand Manger, Heineken added that Magnum contains the same high quality premium Heineken beer and should be served in a special bucket filled with ice and with a special Heineken glass to give that super premium impression and perfect serve. 

Shedding light on Legend extra stout, Van der Linden stressed that it is currently the fastest growing stout brand in Nigeria. On why did he come to this conclusion, he said “It is because we were able to provide a better tasting stout preferable by consumers and also showing in sales volume. Legend is a full brewed stout, the only one in the country. We decided to put legend in can because it was what our consumers wanted and because it reaches those places the bottle cannot due to convenience. We did this in order to deliver satisfaction to all consumers who desire an affordable and best quality stout.”

Funso Ayeni, Brand Manager Legend extra stout added that at the end of 2009, Legend was re-launched in a great looking bottle which befitted the brand. The growth of the brand, he stated has been phenomenal. “Legend is growing impressively in volume every two years. This great achievement is unheard of in Nigerian markets and we are excited about it. We believe that despite these huge achievements, Legend can still grow faster in the future and the consumers can be assured of getting Legend wherever or whenever they want it.

On Fayrouz, Van der Linden said the brand was introduced into the Nigerian Market in 2007 as the first malt based soft drink. It is available in 33cl bottle and cans which was launched in 2009. The brand has been highly successful with impressive annual growth year on year. The payoff is “refreshingly different” taking into cognisance that the brand is the only premium grown up soft drink in the Nigeria market today.

The introduction of the PET bottle is to further consolidate market dominance according to Nnenna Ifebigh-Hemeson, Senior Brand Manager Fayrouz. She stated that the brand which comes in pear and pineapple flavours has been widely accepted by consumers within a very short time.

Nnenna stressed that Fayrouz is a “premium soft drink that has been specially developed for an adult palate, with no artificial colours or preservatives. It is naturally created to be gently sparkling and to deliver delicious fruit flavoured refreshment. With its golden colour and foamy head which is a result of the malted barley, Fayrouz is the perfect choice for people looking for an excitingly different soft drink. Malted barley lies at the heart of the Fayrouz recipe and is traditionally crafted using pure, clear water to let its flavour build slowly over several days. This helps to give Fayrouz its unique depth of flavour and sweetness. As Fayrouz does not undergo any fermentation process there is no alcohol in the final delicious product.”

From all indications it appears something big is really brewing at Nigeria’s home of quality palate, Nigerian Breweries Plc (NB). With the stream of twits and Facebook threads bearing the exclusive news that is making round about town on what is cooking in Nigerian’s house of drink, entertainment enthusiasts are also asking whether big Nigerian acts are part of the deal, several top musicians from D’Banj, to Tuface, Banky W, Naeto C, MI, Whiz kid and a host of others have been touted to be part the package that NB is “brewing.”

From the stable of the Nigerian Breweries, innovative concepts like Maltina Dance All (MDA), Heineken Champions Planet and other creative concepts would definitely spread its appeal beyond the primary target- the youth.

Investigations reveal that, this massive growth and expansion is driven by the growing demand from consumers nationwide. With Nigeria consolidating her position as an exciting and vibrant place to do business, and with the demand for NB’s iconic brands - such as Legend and Fayrouz and others rising, it is revealed that the company is planning what a source, who spoke on conditions of anonymity described as “an industry shaker, that has not been witnessed before”.

However, we understand that whatever may be coming from the stable of Nigerian Breweries will definitely be big. We only have to wait to see what the company has up its sleeves.

It was an old event by Seaman Schnapps. It was for there relaunch event some years back,

I have one major question - Has anyone felt the impact of the Smirnoff Ice Circus in your locality?
Have you come across any activity from them in the past two weeks?
I will like to know if anyone has any thing to say about it?

They do not have any at the moment. I have that Nigerian Breweries is planning something about it. I know the cost will be less than what's obtainable with normal drink vendors. For the mean time, you can talk to the normal vendors and negotiate a good price from them,

From all indications it appears something big is really brewing at Nigeria’s home of quality palate, Nigerian Breweries Plc (NB). With the stream of twits and Facebook threads bearing the exclusive news that is making round about town on what is cooking in Nigerian’s house of drink, entertainment enthusiasts are also asking whether big Nigerian acts are part of the deal, several top musicians from D’Banj, to Tuface, Banky W, Naeto C, MI, Whiz kid and a host of others have been touted to be part the package that NB is “brewing.” With Christmas – an upbeat time for entertainers – around the corner, no artist worth his salt would want to miss out from any great show this season.
The frenzied struggle for market share in Nigeria’s robust brewery sector seems to be gathering momentum by the day. Indeed, in the last decade, the two largest brewers in the country - Nigeria Brewing Plc and Guinness Nigeria Plc have been involved in a variety of marketing activities, mostly targeting the young adults.
It is not surprising that most of the marketing activities of the brewing industry in Nigeria seem to be directed at young adults. About 54% of Nigerians are below the age of 20 years and a sizeable proportion of young adults have become part of the global economy. With Nigeria having a growing youthful population deeply enmeshed in a culture in which entertainment has gained strong foot-holds, the Nigerian beer market is expected to drive beer consumption. Indeed economic researchers have projected that the Nigerian beer market will grow at an average of eight per cent yearly, over the next five years.

However, in recent years, the industry has also expanded its marketing activities to appeal to the general public. From the stable of the Nigerian Breweries, innovative concepts like Maltina Dance All (MDA), Heineken Champions Planet and other creative concepts would definitely spread its appeal beyond the primary target- the youth.

These innovative activities and efforts have so entrenched brands from NB’s stable in the consciousness of Nigerians that, for instance, a brand like Legend Stout has consistently increased its market share geometrically and consistently in the last five years,
Investigations reveal that, this massive growth and expansion is driven by the growing demand from consumers nationwide. With Nigeria consolidating her position as an exciting and vibrant place to do business, and with the demand for NB’s iconic brands - such as Legend and Fayrouz and others rising, it is revealed that the company is planning what a source, who spoke on conditions of anonymity described as “an industry shaker, that has not been witnessed before”.

Attempts to find out details from company sources about what is in the offing have so far not yielded result - as they prefer to keep it to themselves. But, it has been picked from our radar that the company may be bent on consolidating market leadership with the introduction of some new brands. It is not quite clear if the brands in question are brands from recently acquired companies or if Nigerian Breweries is planning to launch other brands.
However, we understand that whatever may be coming from the stable of Nigerian Breweries will definitely be big. We only have to wait to see what the company has up its sleeves.

In line with its new brand proposition of “sharing happiness” Maltina, leading non-alcoholic malt brand from the stable of Nigerian Breweries Plc has promised all visitors more happiness in this year’s edition of the Argungu International Fishing and Cultural Festival billed to take place in Argungu, Kebbi State on March 19, 2011.

The brand will be giving out exciting prizes to the winners of the competition this year. The overall winner of the competition will go home with N1 million and a tricycle; the first runner up will cart away N300, 000 and a motorcycle while the second runner up will get N200, 000 and a generator. The brand had in the past given out a brand new 14 seater Toyota Hiace bus and a Honda Civic car to winners; it has also assisted the organizers with cash donation.

According to Mrs. Ngozi Nkwoji, senior brand manager Maltina, apart from being the official drink of the festival, Maltina will also activate a roadshow to drum up support for the festival and create awareness about its impact on tourism and social cohesion in the country. In addition, Nkwoji stated that a “sharing pavilion” will be created where consumers can come and share their happy moments and experience the brands new proposition, an MC will be present to welcome consumers. “If you will recollect, Maltina, early last month re-launched and refreshed the brand in line with consumer expectations and contemporary packaging trends. What we are going to do in Argungu is to further reinforce the proposition and to let the consumers know that Maltina would be there for them always.” She added.

Mr. Jacco Van der Linden, Marketing Director Nigerian Breweries Plc, said Maltina, which has been the official Drink of Argungu Fishing Festival since 2005 is with this year’s partnership reaffirming its strong belief in the tourism potentials of the country. “We believe that Argungu is an important international event that is capable of attracting foreign tourists to Nigeria, and that is why we have been the official drink of the competition for years now. This is being done to encourage Nigerians to believe in and be proud of their culture and rich tradition.”

Apart from the Argungu fishing and cultural festival, Maltina is noted for exploring creative avenues to consistently engage and reward its teeming consumers. One of these creative consumer engagement platforms is the popular Maltina Dance All (MDA) TV reality show - a platform for promoting family values and bonding. There is also the Maltina Gig, an exciting music and dance activation that will be witnessed in 250 cities and towns across Nigeria.

Since it hit the Nigerian market in 1976, Maltina has consistently satisfied its teeming consumers with high quality natural malt drink, fortified with essential vitamins and minerals. This affords the entire family with the vitality and superior nourishment necessary for their daily activities - including those special fun moments shared with friends and loved ones.
The Argungu Fishing Festival is an annual cultural and fishing festival which takes place in Argungu Kebbi State in north-western Nigeria; it is the culmination of a four-day cultural event held in the emirate.
The Argungu fishing festival began in 1934 - and was used to mark peace between the former Sokoto Caliphate and the Kebbi Kingdom. The two empires had fought for centuries, and hostilities only ceased with the arrival of the British. The Sultan of Sokoto and his entourage are oftentimes among the dignitaries that grace the festival.

On the final day of the festival, thousands of fishermen line up like an ancient army, carrying their traditional nets and gourds. At the sound of a gun, they pound towards the narrow Matan Fada river and leap into the water. They have just one hour to catch the biggest fish. The winner can take home as much as 7,500 US dollars and a brand new bus. However the prize money may likely increase this year. Competitors are only allowed to use traditional fishing tools and many prefer to catch fish entirely by hand (a practice also popular elsewhere and known as “noodling” in the United States) to demonstrate their prowess.

The fishing festival takes place to the beat of drummers who move through the surging water on their canoes. The annual competition is growing in size and popularity and is seen as a major tourist event in Nigeria. Last year some of the fishermen struggled to find space to enter the water.

At the end of the hour, the fish are piled up at the foot of the weighing machine. Last year’s winning fish weighed 75kg. Four men were needed to hoist it onto the scales. A man lies on his calabash - used for flotation, and to store fish - and waits for the speeches to finish.

LAGOS. Following its resolve to further strengthen its leadership position in the Nigerian malt drinks market, leading first home brewed non-alcoholic malt drink Maltina has unveiled a new look and new pay-off line. The new look and pay-off line “Sharing happiness” are both part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.

Speaking on the rationale for the new look and new pay-off, Mr. Jacco van der Linden, Marketing Director, Nigerian Breweries Plc. said that, the Maltina brand has been leading the malt drinks market for the past 35 years by being close to the hearts of many Nigerian consumers. He added that, to remain the number one malt drink in the market Maltina is now bringing a refreshed brand proposition to the market for Nigerians to share their happy moments with their loved ones and with the brand.

“The initiative stems from our desire to continuously offer the Nigerian consumer the highest possible value for money. The brand should always remain appealing and aspirational to consumers and should always remain in the lead versus competitor offerings. That is why we have chosen to premiumnize and refresh the brand’s identity. We are confident that it will further carry on the positive image of Maltina as the number one nourishing malt drink and as the brand that inspires sharing happy moments with loved ones.” van der Linden added.

He stressed that the new look Maltina remains the same in composition and taste and can be enjoyed as before. “Only now, it carries a modern new label that will better help it standout amongst other malts and give Maltina even more appeal.”

Also giving credence to the new proposition, Mrs. Ngozi Nkwoji, Senior Brand Manager Maltina, said the design elements of the refreshed brand uses a number of interesting colours, all with great significance in Maltina’s new identity; Classic white for purity, Black for boldness and rich content, warm red for energy and vitality, orange for vibrancy, yellow for happiness and gold as a promise of high quality.

Nkwoji stated that “the cool new look and new pay-off line contribute to the brand being perceived as the number one malt drink, best known for its superior nourishment and for ‘sharing happiness’. This means that Maltina will not only nourish and revitalise consumers as it did before, but will also inspire moments to share happiness with friends, family and loved ones at home, at school, at work, at parties and social functions alike. In addition to the Maltina bottle, the Maltina ‘Can’ will also carry the vibrant new look. The Maltina bottle and ‘Can’ will continue to share nourishment as well as happiness with everyone, everywhere.”

The consumers’ ever changing needs and environment requires that a market leader such as Maltina stay contemporary and relevant. To support the new packaging and positioning, there will be full media support. To this end, new TV commercials, radio spots, press and outdoor ads will be unveiled.

The Maltina brand is noted for exploring creative avenues to consistently engage and reward its teeming consumers. One of these creative consumer engagement platforms is the popular and highly rated Maltina Dance All (MDA) TV reality show, a platform for promoting family values and bonding.

Since it hit the Nigerian market in 1976, Maltina has consistently satisfied its consumers with high quality natural malt drink, fortified with essential vitamins and minerals. It is the first and only malt drink officially endorsed by the Nutrition Society Nigeria. This provides Nigerians the vitality and superior nourishment necessary for their daily activities - including those special fun moments shared with friends and loved ones.

LAGOS. Following its resolve to ensure that Nigerians relive happy moments in their lives after unveiling its new look and pay-off line “Sharing happiness” The Maltina website which was dedicated specifically for that use has recorded close to two million visits. The site was opened about a week ago.

Modalities for participation, according to Mrs. Ngozi Nkwoji, senior brand manager, Maltina is quite simple and straight forward. “All a consumer need to do is to take a snap shot of themselves, family members and friends while they are sharing happy moments. The photos can range from graduation, birthday party, beach outing etc. They are to upload such photos on the Maltina site, give a brief description and submit. A confirmation mail will then be sent to acknowledge receipt.”

Nkwoji stressed that the best “Happy Moments” will be selected and the owners will be contacted through phone call where they will have the opportunity of connecting with Nigerian celebrities in the spirit of sharing happiness.

This move is in line with the brand’s resolve to further strengthen its leadership position in the Nigerian malt drinks market. The new look and pay-off line are both part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.

Speaking on the rationale for the new look and new pay-off, Mr. Jacco van der Linden, Marketing Director, Nigerian Breweries Plc. said that, the Maltina brand has been leading the malt drinks market for the past 35 years by being close to the hearts of many Nigerian consumers. He added that, to remain the number one malt drink in the market Maltina is now bringing a refreshed brand proposition to the market for Nigerians to share their happy moments with their loved ones and with the brand.

“The initiative stems from our desire to continuously offer the Nigerian consumer the highest possible value for money. The brand should always remain appealing and aspirational to consumers and should always remain in the lead versus competitor offerings. That is why we have chosen to premiumnize and refresh the brand’s identity. We are confident that it will further carry on the positive image of Maltina as the number one nourishing malt drink and as the brand that inspires sharing happy moments with loved ones.” van der Linden added.

He stressed that the new look Maltina remains the same in composition and taste and can be enjoyed as before. “Only now, it carries a modern new label that will better help it standout amongst other malts and give Maltina even more appeal.”

Also speaking on the new proposition, Mrs. Ngozi Nkwoji, said the design elements of the refreshed brand uses a number of interesting colours, all with great significance in Maltina’s new identity; Classic white for purity, Black for boldness and rich content, warm red for energy and vitality, orange for vibrancy, yellow for happiness and gold as a promise of high quality.

Nkwoji stated that “the cool new look and new pay-off line contribute to the brand being perceived as the number one malt drink, best known for its superior nourishment and for ‘sharing happiness’. This means that Maltina will not only nourish and revitalise consumers as it did before, but will also inspire moments to share happiness with friends, family and loved ones at home, at school, at work, at parties and social functions alike. In addition to the Maltina bottle, the Maltina ‘Can’ will also carry the vibrant new look. The Maltina bottle and ‘Can’ will continue to share nourishment as well as happiness with everyone, everywhere.”

Since it hit the Nigerian market in 1976, Maltina has consistently satisfied its consumers with high quality natural malt drink, fortified with essential vitamins and minerals. It is the first and only malt drink officially endorsed by the Nutrition Society Nigeria. This provides Nigerians the vitality and superior nourishment necessary for their daily activities - including those special fun moments shared with friends and loved ones.

LAGOS. Sensational Nigerian hip-hop act and ‘falling in Love’ crooner D’Banj, Banky W, Whiz Kid and Dr. Sid took centre stage as leading first home brewed non-alcoholic malt drink, Maltina was unveiled in a blaze of fireworks at the upscale Oriental Hotel in Lekki, Lagos. The event which attracted hundreds of excited Maltina consumers was an A-list event which witnessed some consumers who won VIP tickets brought in three Limousines accompanied by the electric Banky W.

The brand’s new look and new pay-off line were also unveiled. The new look and pay-off line “Sharing happiness” are both part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.

Several A-list celebrities and artists including the Crème de la crème of the Nigerian entertainment industry were in attendance to share happy moments with their loving fans, while the likes of D’Banj and Banky W alongside the Mo Hits crew in their delectable manner thrilled the audience with choice hit tracks till the wee hours of the morning.

According to Mr. Jacco van der Linden, Marketing Director, Nigerian Breweries Plc, Maltina, is a very lively brand which is interested in sharing happy moments with its teeming consumers across the country. He stressed that the event which attracted celebrities across the country is a show stopper which will be indelibly imprinted in the minds of Maltina consumers for a very long time.

He added that, the Maltina brand has been leading the malt drinks market for the past 35 years - by being close to the hearts of many Nigerian consumers. “To remain the number one malt drink in the market, Maltina is now bringing a refreshed brand proposition to the market for Nigerians to share their happy moments with their loved ones and with the brand”.

“The initiative stems from our desire to continuously offer the Nigerian consumer the highest possible value for money. The brand should always remain appealing and aspirational to consumers and should always remain in the lead versus competitor offerings. That is why we have chosen to premiumnize and refresh the brand’s identity. We are confident that it will further carry on the positive image of Maltina as the number one nourishing malt drink and as the brand that inspires sharing happy moments with loved ones.” van der Linden noted.

He stressed that the new look Maltina remains the same in composition and taste and can be enjoyed as before. “Only now, it carries a modern new label that will better help it standout amongst other malts and give Maltina even more appeal.”

Also giving credence to the new proposition, Mrs. Ngozi Nkwoji, Senior Brand Manager Maltina, said the design elements of the refreshed brand uses a number of interesting colours, all with great significance in Maltina’s new identity; Classic white for purity, Black for boldness and rich content, warm red for energy and vitality, orange for vibrancy, yellow for happiness and gold as a promise of high quality.

Nkwoji stated that “the cool new look and new pay-off line contribute to the brand being perceived as the number one malt drink, best known for its superior nourishment and for ‘sharing happiness’. This means that Maltina will not only nourish and revitalise consumers as it did before, but will also inspire moments to share happiness with friends, family and loved ones at home, at school, at work, at parties and social functions alike. In addition to the Maltina bottle, the Maltina ‘Can’ will also carry the vibrant new look. The Maltina bottle and ‘Can’ will continue to share nourishment as well as happiness with everyone, everywhere.”

The consumers’ ever changing needs and environment requires that a market leader such as Maltina stay contemporary and relevant. To support the new packaging and positioning, there will be full media support. To this end, new TV commercials, radio spots, press and outdoor ads will be unveiled.

LAGOS. The Terrace Sky Garden of the upscale Oriental Hotel in Lekki, Lagos was a beehive of activities as A-List celebrities were at their best as sensational Nigerian hip-hop act and ‘falling in Love’ crooner D’Banj, Banky W, Whiz Kid and Dr. Sid took centre stage as leading first home brewed non-alcoholic malt drink, Maltina was unveiled in a blaze of fireworks. The event which also attracted hundreds of excited Maltina consumers was an A-list event which witnessed some consumers who won VIP tickets brought in three Limousines accompanied by the electric Banky W.

The brand’s new look and new pay-off line were also unveiled. The new look and pay-off line “Sharing happiness” are both part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.

Several A-list celebrities and artists including the Crème de la crème of the Nigerian entertainment industry were in attendance to share happy moments with their loving fans, while the likes of D’Banj and Banky W alongside the Mo Hits crew in their delectable manner thrilled the audience with choice hit tracks till the wee hours of the morning.

According to Mr. Jacco van der Linden, Marketing Director, Nigerian Breweries Plc, Maltina, is a very lively brand which is interested in sharing happy moments with its teeming consumers across the country. He stressed that the event which attracted celebrities across the country is a show stopper which will be indelibly imprinted in the minds of Maltina consumers for a very long time.

He added that, the Maltina brand has been leading the malt drinks market for the past 35 years - by being close to the hearts of many Nigerian consumers. “To remain the number one malt drink in the market, Maltina is now bringing a refreshed brand proposition to the market for Nigerians to share their happy moments with their loved ones and with the brand”.

“The initiative stems from our desire to continuously offer the Nigerian consumer the highest possible value for money. The brand should always remain appealing and aspirational to consumers and should always remain in the lead versus competitor offerings. That is why we have chosen to premiumnize and refresh the brand’s identity. We are confident that it will further carry on the positive image of Maltina as the number one nourishing malt drink and as the brand that inspires sharing happy moments with loved ones.” van der Linden noted.

He stressed that the new look Maltina remains the same in composition and taste and can be enjoyed as before. “Only now, it carries a modern new label that will better help it standout amongst other malts and give Maltina even more appeal.”

Also giving credence to the new proposition, Mrs. Ngozi Nkwoji, Senior Brand Manager Maltina, said the design elements of the refreshed brand uses a number of interesting colours, all with great significance in Maltina’s new identity; Classic white for purity, Black for boldness and rich content, warm red for energy and vitality, orange for vibrancy, yellow for happiness and gold as a promise of high quality.

Nkwoji stated that “the cool new look and new pay-off line contribute to the brand being perceived as the number one malt drink, best known for its superior nourishment and for ‘sharing happiness’. This means that Maltina will not only nourish and revitalise consumers as it did before, but will also inspire moments to share happiness with friends, family and loved ones at home, at school, at work, at parties and social functions alike. In addition to the Maltina bottle, the Maltina ‘Can’ will also carry the vibrant new look. The Maltina bottle and ‘Can’ will continue to share nourishment as well as happiness with everyone, everywhere.”

The consumers’ ever changing needs and environment requires that a market leader such as Maltina stay contemporary and relevant. To support the new packaging and positioning, there will be full media support. To this end, new TV commercials, radio spots, press and outdoor ads will be unveiled.

These indeed are exciting times; it is a time you keep seeing new products in the market or old ones being refreshed and turning out new. Have you seen the new look Maltina recently? We stumbled on the new product in the market and it looked refreshingly different and cool. We were meant to understand that it is the brands unique way of further strengthening its leadership position in the Nigerian malt drinks market. That is definitely not all, there is also a brand new pay-off line “Sharing happiness” - all these are part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.

The brand we learnt is also planning something big and to this effect the custodians are encouraging their customers and prospective customers to log onto www.maltina-nigeria.com, facebook.com/maltina to get invites and VIP passes to come and share happiness with the brand.

Maltina has been leading the malt drinks market for the past 35 years by being close to the hearts of many Nigerian consumers. As a result it is bringing a refreshed brand proposition to the market for Nigerians to share their happy moments with their loved ones and with the brand.

A close source said the initiative stems from the brands desire to continuously offer the Nigerian consumer the highest possible value for money. “The brand should always remain appealing and aspirational to consumers and should always remain in the lead versus competitor offerings. That is why we have chosen to premiumnize and refresh the brand’s identity. We are confident that it will further carry on the positive image of Maltina as the number one nourishing malt drink and as the brand that inspires sharing happy moments with loved ones.

We must also tell you that Maltina remains the same in composition and taste and can be enjoyed as before. Only now, it carries a modern new label that will better help it standout amongst other malts and give Maltina even more appeal.’

We also learnt from another source that the design elements of the refreshed brand uses a number of interesting colours, all with great significance in Maltina’s new identity; Classic white for purity, Black for boldness and rich content, warm red for energy and vitality, orange for vibrancy, yellow for happiness and gold as a promise of high quality. The cool new look and new pay-off line contribute to the brand being perceived as the number one malt drink, best known for its superior nourishment and for ‘sharing happiness’. This means that Maltina will not only nourish and revitalise consumers as it did before, but will also inspire moments to share happiness with friends, family and loved ones at home, at school, at work, at parties and social functions alike. In addition to the Maltina bottle, the Maltina ‘Can’ will also carry the vibrant new look. The Maltina bottle and ‘Can’ will continue to share nourishment as well as happiness with everyone, everywhere.”

The consumers’ ever changing needs and environment requires that a market leader such as Maltina stay contemporary and relevant. To support the new packaging and positioning, there will be full media support. To this end, new TV commercials, radio spots, press and outdoor ads will be unveiled.

The Maltina brand is noted for exploring creative avenues to consistently engage and reward its teeming consumers. One of these creative consumer engagement platforms is the popular and highly rated Maltina Dance All (MDA) TV reality show, a platform for promoting family values and bonding.

Since it hit the Nigerian market in 1976, Maltina has consistently satisfied its consumers with high quality natural malt drink, fortified with essential vitamins and minerals. It is the first and only malt drink officially endorsed by the Nutrition Society Nigeria. This provides Nigerians the vitality and superior nourishment necessary for their daily activities - including those special fun moments shared with friends and loved ones.