US-based world renowned author and researcher, Seth Godin, once said: "People do not buy goods and services. They buy relations, stories and magic."

Media relations, a subspecialty of Public Relations, can be defined as an organization's relationship with people in news media, comprising: journalists, reporters, and news editors.
PR professionals in media relations are saddled with the task of disseminating newsworthy content about their organizations or clients - across targeted media channels, to specified publics - who consume content from such media outlets.

READ CONCLUDING PART HERE: https://mediaaccent..co.ke/2017/12/meaning-media-relations.html?m=1

Some of my friends have said that we moved too quickly within the same week from Hijab-Gate (religion) to Innoson-Gate (ethnicity). I told my worried friends that I do not share their despondency.
On the contrary, I am saying Allah be praised for I have learnt to give thanks and praise to God for little mercies concerning Nigeria. At least two days separate our cursing and hating each other on account of religion from our cursing and hating each other on account of ethnicity this week.
That is considerable progress and sufficient ground to celebrate and give thanks to God considering the fact that we used to multitask our hatreds on several fronts simultaneously. Now we hate on one basis at a time before we transition to the next basis for hate. One hatred at a time. No more multitasked hatreds on multiple fronts at the same time.
Having done Christianity versus Islam over hijab before transitioning to Yoruba versus Igbo over Innocent Chukwuma this week, chances are we will be back to APC versus PDP by Christmas. Is this not progress?
Given the fact that we have less than 48 hours before we forget GTB and Innoson and move on to the political front of hatred (then back to religion, ethnicity, politics; repeat cycle of hatred ad nauseam), I deem it important to enter a few pertinent submissions so that your sorry ordinary Nigerian ass may once again contemplate the enormity of the price you pay for your stubborn and congenital apathy towards memory.
Save for a comment on my friend Barrister Abdul Mahmud’s wall, I have largely stayed away from the raging inferno of ethnicity feeding into a business relationship gone bad between a bank and a businessman. In the main, I see a typical Nigerian farcical plot complete with layers of irregularities, counter-irregularities, and plain bad behaviour. Somewhere in all this is a dividing line shaped by ethnicity and primordial sentiments.
If you are Igbo, you tend to believe that the bank is a rogue Yoruba bank that has been stealing money from the businessman, violating court orders, and corralling the instruments of the Nigerian state to intimidate the hapless business man.
If you are Yoruba, you are probably retailing the acerbic narratives of the bank and the EFCC, aided by your friends from the north who have been dragged in because their Sai Baba is being accused of going after the business of his enemies in the Southeast.
This, in the main, is where we are. We are here because, once again, we have sacrificed memory on the altar of primordial sentiments and failed to press our immediate past experience into the service of our collective interests as the little peeps.
You see, primordial sentiments are not just invidious, they are also blinding and require a fundamental surrender of the part of one’s critical faculty that should be constantly sentient in order for one to be able to grasp the full dimensions of one’s situation.
Were your sorry ass as an ordinary Nigerian not blinded by primordial sentiments, you would have been able to reason on the basis of memory that who scammed who between GTB and Innocent Chukwuma is an intra-class fratricide that is none of your business.
When we speak about a particular class we call the Nigerian elite, many have a reductionist conceptualization of the matter. You think in terms of individuals, of those one percenters in politics, social circles, and business.
It is important that you broaden your understanding of the elite. It is individuals. It is their social group or class. It is also their institutions and apparatuses of dominance, control, and exploitation. In other words, the politicians, the state and her instruments of violence (the Army, the police, EFCC, etc), the banks and other instruments of financial accumulation and oppression, are all part of a one percentile elite organism of exploitation and oppression.
An individual member of this group in a feud with an institutional member of the same group is really a case of Gambari pa Fulani. It is none of your business because however, it plays out between Innocent Chukwuma and GTB, none of the feuding parties will lose. YOU will still lose out, you and your sorry little ass. Forget ethnicity. Forget your Yoruba-Igbo incubus: you will both pay the price of this feud between a businessman and his bank.
Professor Pius Adesanmi
This is where memory helps. Unfortunately, memory and the Nigerian are always hostile neighbours in the same sentence. In 2009, the current Emir of Kano, Sanusi Lamido Sanusi, rendered an historic service to this country. It was one of the most patriotic acts ever rendered this country by a citizen – a blue-blooded one percenter for that matter. He was then CBN Governor. He carried out a thorough audit of the banking sector, indicted so many misbehaving and criminal bank chiefs and, in a revolutionary manner, published lists of bank loan defaulters in two instalments.
Sanusi Lamido Sanusi’s action was a climacteric. Nearly two hundred and fifty names – the most prominent names from every corner of Nigeria, old money, new money – were involved in the most egregious abuse of depositors’ funds in criminal collusion with our banks.
Virtually every billionaire in Nigeria appeared on the list of chronic debtors – Dangote, Otedola, etc. Virtually every corporation, every holding in the country, featured in the list as owners of non-performing loans or outright bad debts.
We are talking of hundreds and hundreds of billions of naira. Nigerian banks will take your owo
oniru, owo oniyo, owo alata, your hard-earned deposits of one thousand naira, the money of the newspaper vendor, the money of the roadside mechanic, the money of Iyaloja, the money of unpaid teachers, nurses, the money of civil servants, roll them into billions and parcel them out as non-performing loans and bad debts to Dangote, Otedola and billionaires of every tribe, politicians of every faith, social climbers of every hue.
What SLS revealed in his 2009 list showed that Bukola Saraki was a boy scout with his heists at Societe Generale Bank.
The bank chiefs, mostly Bible-wielding, Holy Ghost fire-spewing morons, understand the game. They do not discriminate on the basis of ethnicity, tribe, or political affiliation. Once you are one percenter, you are in on the family crime that is the Nigerian banking and financial sector. They give you billions in loans and credit instruments with little or no due diligence because there are all kinds of in-built cuts and kickbacks. The banks rub your back and you rub their backs.
They will never lend to your sorry little ass as an ordinary citizen. They will never lend to your little business. If you are a Mai Shayi, you better not approach them for a loan to grow your business. Pray that Governor Ganduje wakes up on the happy side of his bed tomorrow morning. If you are a market porter in Makurdi, you better not approach Nigerian banks for a loan to help your small business hustle. Pray that Governor Ortom dreams about wheelbarrows tonight. The banks will not give you loans but they will take your little money, your meagre deposits, and parcel them out as loans to the billionaires. Never really to be repaid.
Because it is all a game, Nigeria made noise for about a week after Sanusi published the lists. And we moved on to our eternal shame and damnation as a people. Not a single arrest. Not a single prosecution. We moved on.
In fact, Professor Pat Utomi, who appeared in the list as a loan defaulter, did a lot of gragra. He made a lot of noise and threatened to sue. I guess someone eventually whispered to Prof to observe the golden rule of silence and let the matter blow over. We never heard pim from Prof again. We never heard from any of the 250 people listed again. We moved on.
But your sorry little ass as an ordinary Nigerian has been paying for the crimes of these one percenters and the conniving banks. Oho, so you think that the banks went to sleep just because Dangote, Otedola and every other Nigerian billionaire did not repay the loans?
No, the loans are passed on to you in a cruel Darwinian equation. That is why Nigerian banks are forever making you pay fees that you cannot for the life of you understand. That is why they are always criminally withdrawing little sums from your account – fifty naira here, a hundred naira there. They charge and charge and charge and bill you out of existence. You are repaying the non-performing loans and bad debts of their criminal one percentile family members.
Innocent Chukwuma and GTB are family members in this game. It is poverty that makes you invest in Yoruba-Igbo feuding when there is no such thing going on in this matter. One percenters are too rich and busy to think like you. No matter how this pans out, the debts will be parceled out to your sorry little Igbo and Yoruba asses in the bills and charges you pay for the 17th-century services of GTB. They will milk you to get that money back while eventually reaching a deal with Innoson.
Let’s recap for it is very important that you understand these things: Nigerian banks, Nigerian instruments of state violence, and social, business, and political actors are all branches of one class organism called the elite.
In Nigeria, this expanded elite is irredeemably criminal. It is also a non-sentient, sociopathic elite with zero inclination towards even the most rudimentary understanding of the social contract. The only social contract between you and this elite is the partnership between the horse and its rider. That is the only way the Nigerian elite can ontologically relate to you.
So, fight GTB but do not fight GTB on account of its family member – Innocent Chukwuma. Fight GTB in a broader, expanded and more meaningful sense because she is a member of a criminal cartel called the Nigerian banking sector.
Nigerian banks are wholesomely irresponsible. They offer you the most atrocious services imaginable. Customer service is zero. Banks in the Songhai Empire of Askia the Great offered better online services in the 15th century than what Nigerian banks currently offer in the second decade of the 21st century.
When they maltreat your sorry little ass, they don’t care about your ethnicity or religion.
With elections around the corner in the next two years in Nigeria, many of them are already prospecting for who could become Governor, who could become a Senator and potentially head a “juicy” Senate committee. With your deposits, they will extend credit facilities to these potentially bankable politicians.
You will only hear about it if things go south and they begin to fight.
Stop picking sides.
Grab a popcorn, open a bottle of Orijin, and enjoy the fight.

In Public Relations (PR) image refers to the perception or impression people associate with any object. This could be a corporate organization, individual, institution, product, service or even an idea.

The way individuals interpret an image - is influenced by a variety of factors - including reputation.

READ COMPLETE STORY HERE:https://mediaaccent..co.ke/2017/12/corporate-image-perception-pr.html?m=1

A key component of communication, public speaking or speaking generally is an art that can make a message resonate well with a target audience. It also serves as a tool through which PR practitioners achieve their objectives. However, delivering a good speech relies on putting certain elements into effect, as listed below.
1: Research on the topic:
In order to deliver a good speech to an audience, a detailed research must be conducted on the topic before delivery. This would enable the speaker have sufficient knowledge on the subject and gain some confidence before the audience in the course of delivery.
It would also enable him/her to be able to take questions on the topic from the audience. This would also inspire confidence on the part of the audience and enable the message being passed by the speaker, resonate well with them.
2: Theme:
Every speaker about to face an audience in the course of delivering a message should focus on a particular theme. Having a particular theme in place would keep him or her on track with the message without veering off into another topic.
Developing a theme would also enable the speaker reinforce the message before the audience and remain consistent in the course of delivering the message to the audience. Being consistent with the message would keep both the speaker and audience on the same page.
3: Stick to your personality:
While speaking to an audience it's important the speaker embraces his/ her own distinct personality and not try to be someone else. Trying to imitate someone else
can alienate the speaker from the audience. It's important for a speaker to understand that his/her unique personality is conveyed through the tone, expressions and body language.


READ CONCLUDING PART HERE:
https://mediaaccent..co.ke/2017/12/public-speaking-tips-lagos-nigeria.html?m=1

The history of PR, Public Relations in Nigeria dates back to the years which preceded the Second World War.
During this period unfavourable policies of the British Colonial Government had to a large extent strained relations between it and Nigerians.
This continued until 1943 during the Second World War, when the colonial government deemed it necessary to institute its own Public Relations practise - with a view to keep the public informed about developments at the warfront - since Nigerians had also been recruited into the battle field.
Dubbed: War Information Office, the organization was also saddled with the responsibility of ensuring dissemination of favorable news narratives about the colonial government and its policies.

READ CONCLUDING PART HERE : https://mediaaccent..co.ke/2017/12/history-public-relations-nigeria-pr.html?m=1

https://www.mediaaccentng.com

The history of PR, Public Relations in Nigeria dates back to the years which preceded the Second World War. 


During this period  unfavourable policies of the  British Colonial Government had to a large extent strained relations between it and Nigerians.


This continued until 1943 during the Second World War, when the colonial government deemed it necessary to institute its own Public Relations practise - with a view to keep the public informed about developments at the warfront - since Nigerians had also been recruited  into the battle field.  


Dubbed: War Information Office, the organization was also saddled with the responsibility of ensuring dissemination of favorable news  narratives about the colonial government and its policies.  

READ CONCLUDING STORY HERE : https://mediaaccent..co.ke/2017/12/history-public-relations-nigeria-pr.html?m=1


https://www.mediaaccentng.com

https://www.mediaaccentng.com/433258538

A key method used by public relations professionals is to identify the target audience, with a view to
craft messages to influence a particular audience - also known as publics.

Read concluding part here: https://mediaaccent..co.ke/2017/11/pr-target-audience-publics-key-method.html?m=1

The history of the press release dates back to 1906 and was created by Ivy Lee - a seminal figure in PR history. Lee’s agency was working with the Pennsylvania Railroad, in the USA at the time of the 1906 Atlantic City train wreck.
Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions, could be spread among them and reported.
He used a press release, in addition to
inviting journalists and photographers to the scene as a means of fostering open communication with the media.

READ COMPLETE STORY HERE: https://mediaaccent..co.ke/2017/11/press-release-history-nigeria-origin.html?m=1

In a recent PR campaign for Ceska Pojistovna, the largest insurance company in the Czech Republic, Carl – an African Grey parrot – pulled off a major publicity stunt. Carl, the parrot, was trained to sell pet insurance by a Hollywood animal handler.
Over a 3 month period, Carl was taught to bark the words ‘car insurance’. He was taken on a country-wide tour around major pet stores. Carl’s custom-built ‘office’ had a built-in tablet and a pre-loaded landing page that prompted visitors to buy insurance.
Overall, the creativity of the PR practitioners engaged to provide publicity for the insurance firm, did prove to be a major headline-grabbing stunt, which impacted positively on the bottom line of the Insurance firm.

SOURCE MEDIA ACCENT NIGERIA Blog: READ MORE HERE: https://mediaaccent..co.ke/2017/11/how-african-grey-parrot-became.html?m=1

In a recent article, Media Accent Nigeria - one of Nigeria's budding Media and Public Relations (PR) agency - outlined the roles of PR in AGM (Annual General Meeting) planning.

Excerpts from a statement by Media Accent Nigeria read: For the management of a company, the AGM is an important PR occasion when important financial statements including audited accounts are put up before the shareholders.
The Chief Executive gives details of the company’s performance during the last one year and usually comes up with the
company’s plans and strategies for future development.
AGM is called by the Company Secretary;
Finance Director and his team members are the dominant players; the Chief Executive is the central figure for the occasion but the PR can perform well from the background as well as in direct focus of acknowledgement of his role.
Unfortunately, many companies have turned the AGMs to an avoidable farce, an attitude that clearly demonstrates the management’s fear of facing the wrath of the shareholders. There are,
however, many more companies continually seeking new and more effective ways to use an AGM to inform and educate shareholders, earn their confidence, understand investor thinking, explore new
ideas and to introduce new products.
In relation to AGM, the tasks of PR, with adequate management support, are as
follows:
(i) In financial public relations, PR activity must not be restricted to media relations. In
practice, financial PR covers much more than just dealing with a few financial journalists.
Total media relations are of utmost importance but PR can demonstrate its effective role in many other finance-related activities including AGM.
(ii) PR has to realise the importance of making the chairman’s speech reach a much wider audience. It is through this annual statement that PR can project the organisation to the outside world as a dynamic entity, alive towards the welfare of the community at large.
PR takes the initiative to distribute brochures, literature and informative documents highlighting the performance, product, research and further developments. Video presentation is another effective way of attracting shareholders’ attention to the company’s efforts and achievements.
(iii) PR must have good access to the Chief Executive, senior management and the board;otherwise, he may not succeed in his effort to make his role noticeable in AGM matters.
In fact, PR has to develop keen business acumen and be a part of the business group, which handles investors relations programme.
PR can be of immense help for expert guidance in finalising AGM requirements like audio-visuals, agenda preparation, conducting the meeting efficiently, hospitality arrangements, selection of venue, holding exhibition and display and be constantly conscious of public relations aspects of AGM and actually implement them in practice.
(iv) Now comes the question of total media coverage. The shareholders, the larger investor groups, financial analysts, stock market, the management and the employees as well, will expectantly look forward to media reaction to the proceedings of the AGM.
This is a major challenge and opportunity for applying key elements of PR communication at several stages of AGM actively. Any well-planned PR programme will cover media relations, Press-TV-Radio interviews, news releases, and press conferences and follow up or post-
meeting exercises.
The whole operation must be carried out with a practical time commitment
and a clear understanding of the PR objectives.

READ FULL STORY AND OTHERS HERE...Media Accent Nigeria Blog: https://mediaaccent..co.ke/2017/11/pr-role-agm-planning.html?m=1

Preparing an appropriate press kit, specially in the event of a financial press conference, is of crucial importance. What should go into a press kit? Strictly speaking, the kit should contain an assorted collection of information designed to serve as a reference for the media.
The traditional gift articles at a major event for the media are inescapable but the information material to be provided depends on individual company needs. PR has to evaluate the requirements and finally decide among
the options.
Checklist for an ideal Press Kit
(a) A major press release is always expected at a major press meet, which normally sums up the event.


READ CONCLUDING PART HERE: https://mediaaccent..co.ke/2017/11/how-to-prepare-financial-pr-press-kit.html?m=1

READ COMPLETE STORY HERE SOURCE: Media Accent Nigeria Blog: https://mediaaccent..co.ke/2017/11/what-financial-pr-meaning.html?m=1

Simply put financial PR in Public Relations is communicating with the financial publics. But, then, if all publics are equal in the eyes of PR, how do some publics come to gain special importance with the same Public Relations? In fact, these special publics are quite sizeable in number and form dominant groups in the domain of financial public relations.

They matter more to the organisation although no PR and management can ignore any public, and effective communication with all of them is essential
for the existence of the organisation itself.

In general, the financial public, who are of immediate concern to the organisation, comprise the following:

(i) the registered shareholders;

(ii) the investing community including potential shareholders with available funds for spending or

(iii) the direct financial community comprising banks and financial institutions, stockbrokers, and a variety of key players in the global money market, individual or institutional;

(iv) the financial and economic press in particular should include a large number of newspapers, trade journals, other publications and the electronic media in general, who evince interest in
economics and finance; and

(v) the audience in the market scenario comprising the business community, politicians, customers, employees, and on specific occasions, the general public.

https://mediaaccent..co.ke/2017/11/what-financial-pr-meaning.html?m=1

In order to give readers a great story it's important to adopt appropriate techniques and methods in writing a press release from an editor’s perspective. This is found in the inverted pyramid technique in writing.
According to Media Accent Nigeria, "It's essential to write in inverted pyramid style, because editors cut...

Read complete story here: https://mediaaccent..co.ke/2017/11/how-write-press-release.html?m=1

At its core, Public Relations tends to focus more on nurturing and sustaining relationships with varied interest groups as they relate to an organization, marketing on the other hand lays greater prominence on an organization's products, goods and services.

READ CONCLUDING PART HERE: https://mediaaccent..co.ke/2017/11/public-relations-vs-marketing.html?m=1

• Be readily accessible to the news media
during a crisis

• Show empathy for the people involved

• Allow distributed access
during a crisis

READ COMPLETE STORY HERE: https://mediaaccent..co.ke/2017/10/crisis-communication-management-lagos.html?m=1

In the course of managing social media accounts for an organization, the first thing a social media team needs to understand about using social tools to communicate with the public on the organization’s behalf is what authority they have and don’t have. This is a basic concept, yet people will often feel they are “allowed” to respond to a negative comment they see online about the organization or one of your products.
The danger here is saying something like this: “I work for X and take exception to your comment about our product. The
truth is our product works exactly as specified in the instructions and if you’re having that problem, it might be user error.”

READ CONCLUDING PART HERE: https://mediaaccent..co.ke/2017/10/social-media-management-in-nigeria_41.html?m=1

Another early PR practitioner was Harry Reichenbach (1882–1931) a New York-based
American press agent and publicist who promoted movies.
He claims to have made famous the Paul
Chabas painting, September Morn, through a publicity stunt he stage managed. Supposedly, he saw a print in a Chicago art store window. He made a deal with the store owner who had not sold any of his 2,000 prints.

READ THE COMPLETE STORY HERE: https://mediaaccent..co.ke/2017/10/how-publicity-stunts-made-french.html?m=1

If you’re in the situation where you’re managing some form of a social organizational voice across social media platforms be careful about how often you post content...

Read complete story here: https://mediaaccent..co.ke/2017/10/how-often-should-you-post-on-social.html?m=1

At a recent forum for web content developers, held in Lagos, officials of Media Accent Nigeria, a budding PR and Media Communication Agency, revealed Search Engine Optimization (SEO) writing tips to enable web posts stay ahead of competition and be found on search engines - be it Google or Bing.

In the course of the programme, officials of Media Accent Nigeria, highlighted the tips to include the following:

1: Keywords selection
Select appropriate keywords or phrases. This is that particular word or phrase people type into search engines. It's also imperative to ensure selected keywords are used often in your content.

Read the complete post here: https://mediaaccent..co.ke/2017/10/how-to-write-for-seo-using-keywords.html?m=1

We’ve mentioned this concept a couple of times. Almost every organization is trying to sell something through its content marketing initiatives. In the zeal to accomplish this, many pollute their content and conversation streams with too many attempts to coerce someone into taking action.


READ CONCLUDING PART HERE: https://mediaaccent..co.ke/2017/10/content-marketing-and-right-to-sell.html?m=1

Read it here Media Accent Nigeria blog ... https://mediaaccent..co.ke/2017/10/marketing-how-effective-content-drives.html?m=1

LOL

READ IT HERE: https://mediaaccent..co.ke/2017/10/rules-for-managing-organizations-voice.html?m=1

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Get the full story here: https://mediaaccent..com.ng/2017/10/facebook-takes-another-shot-at.html?m=1

READ IT HERE: https://mediaaccent..co.ke/2017/10/how-to-maximize-social-media-marketing.html?m=1

Find them here:
https://mediaaccent..com.ng/2017/10/five-ways-google-scores-your-content.html?m=1

READ MORE HERE: https://mediaaccent..com.ng/2017/10/five-ways-google-scores-your-content.html?m=1

Five ways google Scores Your Content


Posted by Dominic Nwelih, Media Accent


What if Google assigned a "content score" to every page on your website?

Experts now think that's exactly what Google does. Every page, every post on your site gets assigned a numerical ranking. For simplicity's sake, let's assume that score is on a scale of 1-10, like the AdWords Quality Score.

It makes sense. Google, the company that even scores people interviewing for a job, almost certainly rates every page on your site to determine where your page shows up in Google search results.

To get more organic traffic to your site, then, you need to know the answer to this critical question: How do you improve your Google content score?

We have analyzed hundreds of thousands of client pages on our content platform, and boiled the answer down to five metrics.

Scoring Metric No. 1: Actions

Consider "actions" to be any action the user takes on your page, usually a click or a conversion. Focusing on a call to action is probably the most important thing you can do to improve your content score.

Almost no one reads content on the Web; instead, we scan. Most of us read the first few sentences of an article, then skim the rest of the page. At the bottom of the page is a decision point: We either click a link to get more information, or we close the tab or hit the Back button:



Though you may think it's common sense to guide your readers into taking some action at the end of your article, most marketers apparently don't have common sense. The best-practice is to have a single, clear, irresistible call to action at the end of your article, just as this one does.

Scoring Metric No. 2: Bounce Rate

Put yourself in Google's shoes: It just wants users to get the most relevant search results. We've all had the experience of doing a Google search, clicking the first result, then the second result, the third result, and finding them all useless.

When we don't find what we're looking for, we leave the page. How often that happens to a page is called the "bounce rate," and it's been an important statistic that Google has tracked since the first release of Google Analytics.

Most marketers misunderstand what bounce rate really is: It's the percentage of visitors who view only that one page on your site.



In other words, it's only a "bounce" from Google's perspective. Someone searches, hits your page, then "bounces" back to Google. The most important thing for marketers, then, is to be sure you're not just engaging users, but giving them somewhere else to go.

Scoring Metric No. 3: Time on Page

This article is about 1,000 words, and the average reading speed is about 200 words per minute. Let's imagine that most people spend about five minutes on this page: We'd be pretty happy with that result.

Now let's imagine that people are spending about 15 seconds on this page, but the bounce rate is still low. That might indicate a lot of people are clicking a link at the top, so it says to Google that something is satisfying the user's search query, but probably not so much the page itself.

Consider the possible scenarios:



The best scenario is high time on page, combined with low bounce rate: Your content is engaging people and convincing them to take action.

Scoring Metric No. 4: Links

Imagine Adam has an academic research paper that's been cited by five other studies, whereas Bob's paper has been cited by only three.



Clearly, Adam's paper has more academic merit (or at least Adam has better PR). That was the insight behind the original Google algorithm: More people pointing to your content means better content.

Google's Andrey Lipattsev has confirmed as much: The two most important ranking factors, he says, are "content, and links pointing to your site."

It's also incredibly hard to game the system with links. Good-quality links are gold, and you really have to earn them with good content. Any links that can be bought, sold, or scaled are generally worthless. (Remember that next time you consider hiring a link-building agency.)

Scoring Metric No. 5: Traffic

We've developed the 95/5 principle of content: After all the hard work on developing content for their blog, most marketers find that only 5% of their posts get ranked in Google and end up driving 95% of their traffic.

The challenge is that if you have strong SEO rankings, you get more traffic, but you won't get strong SEO rankings until you have more traffic. It's a hall of mirrors!


The solution is to kickstart traffic with content promotion.

Promotion does not mean putting up a blog post and hoping people will find it. Promotion means actively driving traffic to your content: It means, in order of effectiveness...

Paid social media promotion (Facebook boosting, LinkedIn ads)Paid article promotion (like this article)Email newslettersInfluencer promotion (quoting a thought leader and getting her to retweet the article)Free social media promotion (just tweeting it out yourself)Manual promotion (reaching out to journalists or other website owners)

Media Accent

READ MORE HERE: https://mediaaccent..com.ng/2017/10/five-ways-google-scores-your-content.html?m=1

See full report here:
https://mediaaccent..com.ng/2017/09/17-tools-your-marketing-cannot-do.html?m=1
17 Tools Your Marketing Cannot Do Without in 2017