laykhorn:
How to make follow-up calls to close a deal

You can't call all your end users, No! You'll even put them off by calling first, I say this from experience, so first off, drop the phone, don't make the call just yet. So whats my method, I do the traditional mailing.

First, make contacts by emails, I know most of us already know this but I'll like to drop a few hints. Use the corporate mailing search tool hunter (dot) io to search for end users, It reveals mails rather than relying on only Google to show you end users. Before you forward that mail, read it, Is it convincing enough? Here is my mail checklist

-Subject line: "Redirect Your Customers To You, Yolanda Clinic" is more in astute than "BostonDentist.com", taking BostonDentist.com a domain example. Make it personal while making it profound.

- Short and plain language: Do not use any grammar a ten year old wouldn't understand, Also, make sure your mail fits the screen of your phone, don't make your buyer scroll

- Positive Energy: Don't be boring. Make the mail interesting and them looking forward to having the domain

- Requests/Keypoints bold: What is noticed at first glance should be all the positives of the domain, make sure to bolden this

- This is the point you raise a possible phone call if they're interested, Always end your mail with a statement on possible follow-up with a call or mail, this is what lets you know if you'll make a call or let them be. But before you let them go, you still throw in a possible follow-up mail in case they didn't get the first mail (note this in the follow-up mail), sometimes the follow-up mail gets you the response.
Don't forget to put your contact and name in the last line of the mail.


OK, Now lets make the call; Not yet, No, still not yet Have you made your research?
Before putting a call through, think of all you'll say. Are you sure you're ready? The second step is to make a thorough research, this takes me weeks sometimes. Don't make a sales call unless you have seen every page of Estibot, Majestic, SEMRush, SimilarWeb and maybe DomainIndex(I no know wetin do them), and others. Some of the data on the pages (e.g. price) are useless though, don't follow blindly, just harvest the ones you need into a note and note the domain strength (s).
Also, make sure to research your domain value by checking on recently closed deals of similar domains, and the niche the domain is. A car repairs company will likely not pay the same as a car sales company, their revenue isn't the same.
Do well to also track your mails to know which was read, forwarded, starred etc. this is what lets you send follow-up mails to those unsure.

Now, shall we make the call? Yes, by now you should feel comfortable and ready. Why are we making a call instead of finishing up in the mail? You are 70% likely to close a deal on the phone than in the mail. Have you ever gotten a response and the interested person disappears from there? This won't happen on the phone. You can also turn around a likely objection on a phone call than in an email.

Call at the right time, schedule yourself to make calls at receiver's best time. Don't call on a Monday morning or night when they are off to bed or Friday Evening you get what I mean, read their location timezone and project what they may be doing at the time. I prefer making calls at my receiver's work break (12PM-1PM) on Wednesday/Thursday. Most likely they are already preparing to close for the week but still have a day or two in the week to think of work stuffs.

How do you best start a sales phone calls? It is very likely your receiver is onto something and is being interrupted, so I go "Hello Martin Daniel, I'm sorry to interrupt you, I'm bla bla (name used in the mail)" - This makes them relax that its not a spam call while chiselling a soft spot that you're not trying to barge into their time so... your first door is open.

Next, Thank them for their interest in the domain, this is little but it has a way of opening a discussion (sometimes) and/or make them more welcoming.

Now is the time, Discuss Business, refer to whatever they said on the mail and use what I call, purpose-benefit-check. Let me give an example

"I'm calling to let you know that I am currently letting go of the domain bla bla bla [purpose], the domain was used by ... for six years and we still get a ton of visitors weekly, about ten thousand to be specific, I'm sure this are organic visitors from previous marketings bla bla bla [benefit].... we are very certain this will bring more customers to your business, Would you be interested in acquiring this domain?" [check]

It usually gets them to come to the table to discuss a possible deal. I have used this several times and it either comes with a Yes, or further enquiries and questions (to clear doubts), be sure to address this questions correctly.

Later tonight, If I am free, I will talk about handling objections. In Sales, objections are inevitable, so prepare for it at every stage of the sales process and get comfortable with someone having questions or saying No. In the meantime, let me crawl back to where I came from.

Thank You!

Thanks slot for this info.
Please can you send me a format of the sales letter.
wizdomoni@gmail.com
Thanks

laykhorn:


No! I don't use phone call method alone. I still use the traditional outbound mailing but close the deal with calls. I craft my mail in a way that I let them know I'll like to do a follow up call in a few days to discuss possible acquisition of the domain and should signify if they have any questions they may have. Turns out most times, people just prefer to talk over it on the phone for a minute than to craft a mail on a deal

Most buyers may get put off by high price, so its easy to read that in their tone on the phone and make them come out to know what their proposal is and a possible closure

Please can I get the sales letter format you use
Email wizdomoni@gmail.com

Please can I get the sales letter format you use