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All roads led to the offices of R&B Communications, Ikoyi, Lagos, last Thursday, as one of Nigeria’s preeminent communications agencies announced its 2020 Creative Partnership with Isaac Emokpae, one of Nigeria’s true jewels.​

Billed as first in a series of annual collaborations between R&B Communications and Nigeria’s foremost creatives, ‘The Idea Loom’ is Isaac Emokpae’s interpretation of the synergy between R&B Communications and its publics; a unique call for unison, harmony and sustainability in business.​

Speaking at the even­t, Isaac Emokpae des­cribed The Idea Loom as “homage to ideas; a celebration of thought and its power, which when properly weaved and harness­ed can achieve great and far-reaching co­nsequences.’

Adeoye Omotayo, Ex­ecutive Director, ex­plained that “R&B PR has enjoyed a very long, deep and meaningful relatio­nship with Nigerian arts, culture, film, music and entertain­ment over the years.​ We are therefore honoured to have top talent from this gr­owing sector treat our walls and our spa­ce as canvas for sho­wcasing the incredib­le work that they do­.”​

Speaking further, Remi Okunlola, Partn­er Chair of R&B Comm­unications, explained that “The Idea Loom will adorn the walls of our HQ for the next 12 months, when anoth­er of the nation’s foremost creatives wi­ll be invited to shi­ne their creative fl­oodlights on the next 12 months of our collaborative endeavo­urs”.

R&B Communications is parent of R&B Public Relations, a top class Communications agency; Ghost RB, a world class creative Agency; R&B Media, content development agency; R&B Technologies, augmenting brands using technology; and R&B ACE, supporting Arts, Culture & Entertainment with Communications.

Isaac Emokpae is a fine visual artist who uses the most simple application of varied media to evoke deep psychological reflection. A constant student of duality, the question of how human souls interact forms the basis of his works.

Friends, associates and clients of R&B Communications are hereby invited to view Isaac Emokpae’s work at your convenience over the next 12 months.

See more Images below:

You don’t want to miss it! For more information, join the conversation on the Guinness social media handles and follow the hashtag #GuinnessNightFootball.

This weekend, Lagos will play host to one of football’s biggest superstars and Guinness Global Ambassador; Rio Ferdinand as he arrives Lagos for the Pan-African Finale of the Guinness Night Football campaign.

This will be Ferdinand’s third visit to Nigeria. He first came in 2018 on a two-day visit at the invitation of the then state governor Babatunde Raji Fashola. Ferdinand had the rare chance of meeting the traditional ruler of Lagos, King Rilwan Akiolu who bestowed on him the title of Chief 'Fiwagboye’ which means ‘character maketh wealth.’ He visited again in December 2018 in his role as an ambassador for Guinness.

The Pan-African Finale will also have celebrity artistes from across Africa – Sauti Sol of Kenya, Bebe Cool of Uganda, Salatiel of Cameroun as well as Ajara Njoya of the Cameroun Lioness – who will join our very own Davido on stage in a music and football fest like none ever seen before.

Over the last four weeks; footballers, fans and spectators alike have joined in the vibe to participate in a series of engaging and immersive night-time football events – all powered by Guinness. Football, music, games, experimental meals made with Foreign Extra Stout and body art have been some of the unforgettable highlights of these glow-in-the-dark events.

It’s been a beautiful experience for all involved. And the fun is set to continue at the Pan-African finale, which takes place on January 31st, 2020.

You don’t want to miss it! For more information, join the conversation on the Guinness social media handles and follow the hashtag #GuinnessNightFootball.

Enjoy Guinness responsibly – over 18 only. #GuinnessNightFootball #JoinTheVibe #ForTheLoveOfFootball

R&B Integrated Marketing Communications (R&B Communications), parent of R&B Public Relations, a world class Communications agency; Ghost RB, a top class creative Agency; R&B Media, content development agency; R&B Technologies, augmenting brands using technology; and R&B ACE, supporting Arts, Culture & Entertainment with Communications, is pleased to announce our 2020 Creative Partnership with Isaac Emokpae.

In this the first of our series on annual collaborations between R&B Communications and Nigeria’s foremost creatives, ‘The Idea Loom’ is Isaac Emokpae’s interpretation of the synergy between R&B Communications and its internal and external publics and environment, and one man’s unique call for unison, harmony and sustainability.

The work is homage to the potential efficacy of thought, and its power, when properly weaved and harnessed to achieve great and far-reaching potentials. The chaotic swirl of the human mind generates all manner of thought, but like a strip of Aso Oke, these thoughts can be woven together to form a beam of culture. It celebrates the best of us and through the unbroken strand, helps to show that everyone matters and everything is connected.

The Idea Loom will adorn the walls of R&B Communication’s principal offices in SW Ikoyi for the next 12 months, when another of the nation’s most regarded creatives will be invited to shine their creative floodlights on another 12 months of our creative endeavour.

R&B friends, partners and clients are hereby invited to view this work of epic proportions by one of the continent’s finest artists.

Isaac Emokpae uses the most simple application of varied media to evoke deep psychological reflection. A constant student of duality, relating how human souls interact forms the basis of all his works.

You and your loved ones can mark life’s finest moments with a range of Johnnie Walker premium whiskies. This gifting season gives you a chance to show those who have walked with you how much they mean to you. What better way to celebrate the season than with any of these exceptional whisky blends?

JOHNNIE WALKER AGED 18 YEARS
This exceptional blend has been created by the Johnnie Walker Master Blender himself – Jim Beveridge – and is rightly regarded by experts as the finest 18-year-old blended Scotch there is

Johnnie Walker Aged 18 Years is a smooth, well-rounded combination of up to 18 different whiskies from all over Scotland. Most of these are classic malt whiskies – which have undergone a slow, easy maturation in Scotland for at least 18 years. These whiskies are carefully chosen for their flavour and quality. These whiskies make for a wonderful combination of both classic and contemporary tastes – blending notes of citrus and fragrant almonds, with warm vanilla and a hint of tropical tangerines. When you’re looking for a whisky to make any occasion or celebration extra special, Johnnie Walker Aged 18 Years is an excellent choice

JOHNNIE WALKER BLUE LABEL
This is Johnnie Walker’s most prestigious whisky. The ‘crystal’ of the blended whisky world. Johnnie Walker Blue Label is an unrivalled masterpiece – an exquisite combination of Scotland’s rarest and most exceptional whiskies. Only one in every ten thousand casks has the elusive quality, character and flavour to deliver the remarkable signature taste.

Johnnie Walker Blue Label includes tasting notes of dark chocolate, rose petals, honey, sandalwood and oak. An extraordinary Whisky for extraordinary occasions.

JOHNNIE WALKER BLUE GHOST AND RARE GLENURY ROYAL
Johnnie Walker Blue Ghost and Rare is an exceptional blend made from some of the rarest whiskies in the world today. Yes, that’s right! Casks of such rarity and distinction they are on the brink of extinction.

The Johnnie Walker Ghost and Rare series is a special release, limited edition bottling of whisky from eight distilleries. These include three ‘Ghost’ distilleries, which means they have been closed for many years, as well as some exceptionally rare expressions from other great Scottish distilleries.

As you can imagine, the irreplaceable whisky stocks from these ghost distilleries are dwindling and much in demand. Each variant of Ghost & Rare is very individual and reveals different elements of the Johnnie Walker Blue Label.

With only 1,600 individually numbered bottles available for sale in Nigeria, you should reserve one for that special someone this season.

All Johnnie Walker whiskies are available for sale at drinks.ng. Personalization services are available at no extra cost.

The Christmas season will be incomplete without the fun, laughter and excitement that Coca-Cola traditionally brings! Year after year, Coca-Cola has​ refreshed countless families and brought much joy to holiday makers all over the world!

This year,​ Coca-Cola Nigeria Limited has launched its #BeSanta Campaign, designed to advocate the spirit of sharing and caring at Christmas. Holiday makers in Ibadan, Lagos, Enugu and Abuja may very likely bump into the #BeSanta Train, an easily recognizable caravan with iconic twinkling Coca-Cola Christmas trucks and a fleet of Santa-like outriders. As expected, they will be sharing exciting goodies-including complementary beverages to refresh these communities. #BeSanta is an exciting holiday tour of selected towns and cities across the country with specific stops in 4 major cities with one mission: To Bring To Life The Message of Christmas- Sharing and Caring.

Flagging off the campaign, Gbolahan Sanni, Franchise Marketing Manager, Coca-Cola Nigeria, said: “Christmas is all about sharing special moments with family, friends and loved ones and nothing defines Coca-Cola better than the festive spirit and cheer!​ We are therefore thrilled by our #BeSanta campaign and we hope to get as many people to share some smiles and show some love to those around them this Season!”

Speaking further, Gbolahan said, “#BeSanta Campaign is expected to run till Christmas day. We encourage everyone to #BeSanta to someone else this season. This is the best way to make a difference this Christmas.”

Details of the tour are available on social media with the #BeSanta thread and follow the movement on @cocacola_ng

The season just got a bit more sensational for whisky connoisseurs, as Johnnie Walker releases the third installment in its ‘ghost’ series, with the remarkably rare and limited edition, Johnnie Walker Blue Label Ghost and Rare Glenury Royal.

This exceptional blend with bewildering layers of depth highlights, notes of candied fruits, spices and unrivaled smokiness. At the heart is the Glenury Royal whisky – the perfect gift for whisky collectors and aficionados.

Ghost and Rare remains in dwindling supply since the shutdown of its birthplace, the iconic Highland distillery, Glenury Royal in 1985. Each bottle is handcrafted in small batches by the combined expertise of a small team of passionate blenders led by master blender Jim Beveridge,the sixth in an unbroken line of master blenders stretching back almost 200 years.

Ghost and Rare is complexly layered with the sweetness of honey and elegant smoke for a long and lingering incomparable finish. With only 1,600 uniquely numbered bottles in Nigeria and only 60,000 bottles made globally, this is a whisky that few others will ever get to taste.

As one of the most sought-after whiskies in the world, Ghost and Rare is a perfect Christmas gift to appreciate a loved one or a discerning drinker who continues to walk with you.

Enjoy Johnnie Walker responsibly. Not for persons below 18 years

Today, December 11, 2019: Nigeria’s favourite fruit drink, 5Alive, has announced the winners of its #5AliveJuiceItUp challenge – A social media challenge set up for creatives to share juicy ideas for a billboard signpost.

To enter, 5Alive consumers were required to take a picture or made a video using any bottle of 5Alive, with a touch of nature. The challenge ran from November to December 2nd, receiving over 2000 entries across the country.

Winners @arnee_writes (1st), @toe_arts (2nd) and @thelagoscheapskate (3rd) were announced and awarded N150,000, N50,000 and N25,000 in cash respectively.

#5AliveJuiceItUp challenge follows the recent transition of 5Alive fruit juice from tetra packs to handy bottles, inspired by nature. From mealtime to snack-time and everything in between, 5Alive, has a tasty, nourishing and refreshing range of juices. 5Alive is available as Orange Pulpy, Apple, Orange, Citrus Burst and Berry Blast. 5Alive is now available in handy bottles for your comfort and convenience, in retail outlets nationwide.

See winning #5AliveJuiceItUp challenge photos below
https://www.instagram.com/p/B58CSxTAB2v/?igshid=rj1zuifnnhf1
https://www.instagram.com/p/B58CmuRgNZk/?igshid=1ilbq6hhf9fzh
https://www.instagram.com/p/B58CyHsA4_-/?igshid=hzo3p776pdfv
For more nature inspired goodness of 5Alive, follow @5AliveNG on social media.

2019 has been intense on many fronts, especially with political and social uproar but all through the drama, music helped us blow off steam. Nonetheless, we live in a time where our incredible access to music is both a blessing and a curse. With more than 100 million hours of music available, choosing the best of the bunch can be difficult.

BellaNaija engaged famous rapper and Your Excellency star, Ikechukwu Onunaku, to assist with this festive dilemma. Ikechukwu took us through his favourite albums released during this eventful year.
In no particular order, see all his favourites.

African Giant – Burna Boy
Ikechwukwu says, “Burna Boy served an Afro-fusion masterpiece we didn’t even know we needed. The message from Burna here is, every black person should remember that we were Africans, before we became anything else.”

A Good Time – Davido
On A Good Time, he adds, “2019 has been a really good year for Nigerian music, and Davido’s album was one of the many reasons why. His charisma and delivery was smooth from start to finish; you should listen to this.”

ZANKU – Zlatan Ibile
On Zanku, he gushed, “Zlatan has to be the best newcomer in 2019, for the back to back banger he released. His talent is definitely one to watch out for.”

Laughter, Tears & Goosebumps – Fireboy DML
The number of artists to break out this year, is beyond mind-blowing. Each with a fresh perspective on how to make good music. I particularly enjoy how Fireboy DML infuses African harmonies with bits of country and soul. You don’t see stuff like that often.

Inglewood High – D Smoke
Inglewood rapper, D. Smoke, caught my attention for the first time on Netflix’s Hip Hop Series ‘Rhythm + Flow’. He raps in Spanish but reminds me of Kendrick Lamar. His multiple flows and introspective storytelling is the future of rap.

Street Gossip – Lil Baby
If you’re a big fan of hip-hop, you must be aware the Atlanta rap scene is extremely competitive. Rapper, Lil Baby, is one of the young rapper to cement his place as an Atlanta OG in 2019. I respect his art; the album is smoking hot.

Revenge of the Dreamers III – J.Cole
Finally, on Revenge of the Dreamers III, he says, “J. Cole’s compilation album is purely fireworks. Revenge of the Dreamers III is a school lesson on collaboration, every rapper needs to take notes from J. Cole. I loved the energy involved in this album.”

BellaNaija thoroughly enjoyed the informal chat with Ikechukwu, and anticipates his on-screen role as ‘John’, in Your Excellency. Ikechukwu stars along Kemi ‘Lala’ Akindoju, Shaffy Bello, Kunle Coker, Emmanuel ‘EmmaOMG’ Edun-jobi, Alexx Ekubo, Oreka Godis, Osas Ighodaro, Mike Iheuwa, Aletile ‘Seyi Law’ Lawrence, Bim-bo Manuel, Deyemi Okanlawon, Ini Dima-Okojie, Chioma ‘Chigul’ Omeruah, Ikechukwu Onunaku, Helen Paul and Toni Tones. Your Excellency is now out in cinemas nationwide.

Word on the street is the challenge might continue next year, follow @SchweppesNG for more updates.

taiocol:
Why am I missing challenges everytime

Schweppes has revealed the winners of #TakeYourSchhot, a photography challenge where consumers and budding photographers were encouraged to take creative images of their Schweppes can.

The competition ran from October to November 2019, and participants shared their images on Instagram and Twitter using the hashtag #TakeYourSchhot. More than 700 entries were submitted with some creatively capturing city scenery, embracing fulsome style, referencing art history and sometimes conveying social messages.

National treasure and veteran photographer Kelechi Amadi-Obi, was saddled with the task of reviewing all 700 entries. Schweppes posted his shortlisted top 10 images before the three most liked were announced as winners. The three winners; Chukwuma Okoye (1st), Uzor Ugoala (2nd) and Adetayo Adegoke (3rd) were awarded N500,000, N300,000 and N100,000 respectively.

The visual market is oversaturated with millions of photos shared daily on social media. It has become increasingly difficult for budding artists to get noticed. The Schweppes #TakeYourSchhot challenge encourages a new generation of creatives to take their ‘schhot’.
https://www.instagram.com/p/B5XTG6nlwmE/?igshid=1jq77vu9hy5bw

Scroll down to get inspired by the three winning images.
Stay in the loop by following @schweppesng and #TakeYourSchhhot #SchweppesNG on social.

Guinness Night Football
https://www.instagram.com/p/B5f2C1spGYB/?igshid=ud0ah4r9bkkx

Guinness Night Football is here! After its successful launch in other African countries, Guinness Night Football is set to kick off in Nigeria on the 21st of December in Enugu, before moving to Lagos on the 28th of December, 2019.

Guinness Night Football provides a playground for players and fans across the nation to partake in a fun line up of activities. Football fans and fun lovers will have a rare opportunity to enjoy football-themed activities in the dark, enhanced by impressive lighting technology that makes the experience vibrant, immersive, and memorable.

According to Lola Ashafa, Senior Brand Manager - Guinness, "Guinness Night Football will take the game beyond conventional football experiences by bringing out the colour vibrancy of the players and provide fans and spectators with unforgettable experiences".

To win free tickets to Guinness Night football, simply find your code under the Guinness promotional bottle and dial *1759*CODE#

For more information on how to experience Guinness Night football in Enugu and Lagos, join the conversation on @GuinnessNGR on social media.
https://www.instagram.com/p/B5f2C1spGYB/?igshid=ud0ah4r9bkkx

You can also follow the hashtag #GuinnessNightFootball #GuinnessMVP for more details.

Enjoy Guinness responsibly – over 18 only.

Baileys Delight took over Muri Okunola Park, Victoria Island, Lagos, on December 1st, for another edition of Nigeria's biggest baking festival, Baileys BakeFest. The one-day extravaganza showcased Baileys Delight as the ideal treat while demonstrating the many ways it can be enjoyed.

A Three Course Contest...
The highly anticipated bake-off between four teams of upcoming bakers paired with celebrities lived up to expectation. The three-round contest had participants in their separate booths whipping up tasty pies and tarts, delicious cocktails and the yummiest baked desserts within a given time limit.

Fun and Games...
While teams battled with oven mittens, guests rode the mechanical bull, and enjoyed mega jenga, snakes and ladders and tic tac toe. According to one of the guests, "Baileys BakeFest did not just give us yummy pastries and delicious cocktails, we also enjoyed music, fun and games. It was an all-round treat".

Vendors...
With the finest treat masters from across Nigeria serving up Baileys Delight-infused treats, Baileys BakeFest oozed the indulgent lifestyle the brand lives for. From delicious cupcakes to exotic cocktails, Baileys BakeFest had it all!

The Winners...
The delicious scent of baked goodies wafted through the park long before the final call was made. The winning team, Team TimiKoks dazzled the guests and judges with creatively lavish Baileys Delight-infused presentations that won hearts and taste buds. According to Chef Alex, the grand prize winners stood out for their flair and finesse. Over two million naira was awarded to contestants in cash prizes.

Baileys BakeFest enjoyed the support of Bakers Choice, O-Gas, Bosch, Krispy Kreme and Trace TV,

Last night, dignitaries, A-listers & corporate Nigeria dazzled at the premiere of Ebonylife Films' sizzling new political comedy, Your Excellency. The premiere held at the new state-of-art entertainment complex, EbonyLife Place in Victoria Island, Lagos.


Directed by award-winning actress and content producer Funke Akindele, Your Excellency tells the story of Chief Olalekan Ajadi (Akin Lewis), a bumbling, billionaire businessman and failed presidential candidate, who is obsessed with Donald Trump. Just when his campaign looks set to be another disaster, Ajadi is anointed by a major party and becomes a credible contender – all through the power of social media.


The cast is a star-studded ensemble of well-known Nollywood faces, including (in alphabetical order): Funke Akindele, Lala Akindoju, Shaffy Bello, Kunle Coker, Ekun Edewor, Alex Ekubo, Oreka Godis, Osas Ighodaro, Mike Iheuwa, Seyi Law, Akin Lewis, Bimbo Manuel, Deyemi Okanlawon, Ini Dima-Okojie, Chioma 'Chigul' Omeruah, Emmanuel OMG, Ikechukwu Onunaku, Helen Paul and Toni Tones.The movie was written by Yinka Ogun, with Isioma Osaje and produced by James Amuta. Your Excellency is in cinemas nationwide from the 13th December 2019. For more information, visit www.ebonylifefilms.com

Please see some first photos attached.

Party lovers enjoyed a taste of Nigeria’s biggest expressive tour in 2019 and we have the full lowdown. It was Parté after Parté, from Calabar to Abuja to Benin, with the Smirnoff X1 Tour!

Recently, Smirnoff X1 Tour served a neon-themed extravaganza in Benin city. Thousands of party lovers came out in droves, for the most lit party of the year. Internet boy wonder, Sydney Talker fired up the crowd with a dance challenge to kick off the show.

Dancers pocketed N300,000, branded headsets, T-Shirts, and wristbands. Imagine showing your special legwork at a party and leaving the show with cool cash and branded gifts – Ultimate cruise!!!

That was not all, the Benin crowd was also served Smirnoff cocktails all night, as Rap sensations, Erigga and Dice Ailes dished fire bars.

Top Boy DJ Spinall turned up the heat with all the latest tunes on the wheel of steel, before Fireboy and Mayorkun rounded off the night with their chart smashing hits.

Before Benin, back in August, Abuja folks also enjoyed the Smirnoff X1 Ati lo Atide party cruise! DJ Spinall, Mayorkun, Pretty Boy D-O, Fire Boy DML and Ice Prince shutdown Abuja, with a special Smirnoff X1 urban party.

Abuja showed its true colours, as the party capital of Nigeria with unusual energy. The crowd partied until the break of dawn singing along to hit songs from the celebrity line-up of stars.

At the break of dawn, the word on every lip was, “Ain’t no Party like a Smirnoff X1 Party.”

The very first super-lit X1 turn-up took off in the Calabar, on March 29th. Party rockers witnessed a rush of music, colour and fun as The People’s Paradise was brightened with a neon-themed show at the Municipal Garden, Calabar.

Fun seeker trooped in to enjoy fire tunes from DJ Spinall, Iyanya and Egberi Papa 1 Of Bayelsa, Timaya.

Mixologists brought out the Science Student in everyone, as the crowd learnt how to create personalized Smirnoff cocktails with Smirnoff X1 Extra Smooth and Smirnoff X1 Intense Chocolate.

In Summary, Delicious Cocktails, Check! Non-stop Music, Check!! Loads of fun, Check!!!

The X1 Tour served everything you expect from a super-lit party in 2019. See photos below.