₦airaland Forum

On Saturday 22nd October, Guinness Nigeria unveiled two new flavoured gin brands, Gordons sunset orange and pink berry at an invite only playground themed event in Lagos.

These variants packed with berries, citrus and juniper flavours are exciting options for people seeking new ways to enjoy their favourite G&T cocktails. The introduction of Gordon’s Pink Berry and Sunset Orange follows the success of Gordon’s Moringa.

Gordon’s Playground was tastefully curated for friends and social butterflies to reconnect and make new connections. With Gordon’s Sunset Orange and Pink Berry inspired playful installations, interactive games, Gordon’s infused treats and a collection of G&T cocktails, the experience was truly refreshingly different.

DJ Consequence, DJ Anonymouss, DJ Titanium, Reekado Banks, Ladipoe and Gordon’s brand ambassador, WurlD thrilled guests with electrifying performances.

At Gordon’s Playground, Yinka Bakare, Head of Innovation, Guinness Nigeria PLC, noted,
“Our innovations tap into our dynamic consumers and their desire for variety. With Sunset Orange and Pink Berry, we are delighted to deliver a refreshingly different flavour experience for consumers. It reinforces our leadership in the gin category in Nigeria’’

Keep up with Gordon’s experiences around you by following @gordonsmoringa on Instagram and look out for the hashtag #ShallWe on social media.

Drink Responsibly. 18+

GIN lovers prepare yourselves – Gordon’s Sunset Orange and Pink Berry is here.
Following the success of its hugely popular Gordon’s Moringa, Guinness Nigeria has introduced Gordon’s PINK BERRY and Gordon’s SUNSET ORANGE.
These variants packed with berries, citrus and juniper flavours are exciting options for people seeking new ways to enjoy their favourite G&T cocktails.

Abi Ipaye, Gordon’s senior brand manager, described the variants as “Gin and the perfect balance of flavours, which delivers a refreshingly different experience for consumers.”
Gordon’s Pink Berry and Sunset Orange will colour spaces in key cities across Nigeria and is widely available in bars, lounges, and stores nationwide.

Both variants are best enjoyed with Tonic water over a glass of ice.

Keep up with Gordon’s experiences around you by following @gordonsmoringa on Instagram and look out for the hashtag #ShallWe on social media.

Drink Responsibly. 18+

As the weather gets warmer and we spend more time screaming we outside!!! we often look forward to a nice G&T as a weekend treat.

Naturally, we all appreciate a classic gin and tonic. However, variety is the spice of life, after all, and we do love to come up with a fabulous new twist on the usual G&T! Here are a few delicious alternative Gordon's Moringa gin and tonic recipes for you to try when you're out or at home watching your favourite BBNaija housemates on TV.

Last weekend, Orijin, the custodian of culture was the toast of the Big Brother Naija Saturday night party themed Orijinal Ankara party.
Saturday night parties are the highlights of Big Brother Naija weekends and Orijin delivered with melodious afrobeat music, flamboyant fashion, and its unique taste. The Level Up housemates partied away decked in stylish Ankara fabric, caps, gele, beads and handcrafted Orijin accessories, with the irresistibly delicious tastes of the Orijin variants; the new Orijin Tigernut & Ginger, Orijin Classic, cocktails with the Orijin Bitters and Orijin Gin.
Consumers were not left out of the excitement of the Orijinal party weekend, Orijinals across social media partied along in Ankara and African print, alongside their favorite bottle/can of Orijin. With the Orijinal Ankara celebration, Orijin continues to celebrate individuals who take pride in culture, blending the best of old and new, traditional and the contemporary to remain truly fresh, original and connected to their roots.
For more information on the Orijinal Big Brother Naija Party, follow @orijin_nigeria on Instagram or orijinNigeria on Facebook
You can also keep up with the hashtags for more information – #BBNaijaOrijinalparty #StayOrijinal.

More Guinness Heritage Tour pictures. God when!

The faves of Icons and Dexploras, Laycon & Dorathy on July 20th, 2022, were escorted by Guinness Ambassadors, Nwa ka Ibe Ya himself, (Prince) and the Queen of Ninjas (Nengi) to Dublin on a Heritage Tour courtesy of premium beer brand Guinness, as a reward for being top winners of BBN season 5 edition.

Over the span of four days, the BBN stars were immersed in a true Guinness experience at the home of extraordinary beer. Upon arrival, the BBN stars were welcomed by the Global Guinness Family to Westbury hotel at the heart of Dublin and then hosted to a splendid dinner and relaxing ambience.

Throughout the course of their stay, they relished a true Guinness VIP experience with loads of exciting activities including a visit to the Dublin Castle and Patrick’s cathedral. The highlight of the trip was a tour of the Guinness Brewery/Storehouse and lunch at the iconic 1837 Bar & Brasserie in Dublin – a restaurant named after the year oysters and Guinness was first recorded as a perfect culinary match.

Speaking to the entire experience, Mark Mugisha, the Marketing, and Innovations Director Guinness Nigeria expressed his elation for the trip and re-emphasized the brand’s commitment to keeping promises, celebrating excellence, and creating moments in culture as it connects the Guinness consumers.

Excitement captured from @GuinnessNGR on Instagram/Twitter and Guinness Nigeria Facebook.

By sponsoring the Osun-Osogbo festival, Guinness Nigeria, makers of Orijin, once again affirms its position as a truly committed company that supports Nigerian communities, adding to the already existing myriad of activities such as the establishment of scholarship schemes for young school leavers, skill acquisition programs, Water of Life program for clean drinking water availability and reduced environmental impact, sustainable Agriculture programs for the improvement of livelihoods of locals, etc.

More photos

Guinness Nigeria, through Orijin, the leading alcoholic blend of from African herbs and fruits for the second year running, on the 3rd August, 2022, donated a sum of N4,000,000 to 40 indigenes and Youths of Osogbo at a courtesy visit made to the Palace of the Ataoja of Osogbo, in preparation for this year’s celebration of the annual Osun Osogbo festival. This donation, a continuation of the Brand’s commitment to empowering rural communities and Youths, seeks to support local businesses in the community such as adire making, bead making, local musical instruments handcraft, etc.

Beyond the partnership with the Palace and being category sponsors for the Osun-Osogbo festival, the Brand is proud to impact the community through this skills and grant support initiative to Osogbo indigenes, especially those that are engaged in cultural, traditional endeavours as a way of showcasing the Brand’s true essence as custodians of culture and tradition.

Rotimi Odusola, the Corporate Relations Director, while giving his remarks at the grant presentation, said that the Guinness Nigeria, makers of Orijin, is relentless in its endeavor to create thriving communities, which includes partnering with the Ataoja Palace to showcase the Osun people's unique culture and resourcefulness.

In his words, he said: “At Guinness Nigeria PLC, we are very pleased to be associated with the world-renowned Osun-Osogbo festival, and as part of our commitment to this iconic partnership, it is our delight to continue the empowerment program to support local businesses, especially the trades that resonate with tradition and culture owned by indigenes and Youths of Osogbo. Orijin is committed to supporting our rural and indigenous communities and enterprises - and the Osun-Osogbo Festival is only one of our many platforms for reaffirming this commitment”. He did thank the Ataoja Palace for the warm reception received and promised that the Brand will continually bring more value to the community via empowerment programs and other initiatives.

During the ceremony, the Guinness Nigeria PLC team gifted the Oba with a specially customized bottle of Orijin Bitters and Orijin RTD. The bottles were aesthetically engraved with the name of the King. This further emphasizes the Brand’s deep respect for Royalty as a brand that is truly embedded in culture.

The Ataoja of Osogbo, Oba Jimoh Olanipekun Oyetunji, appreciated the partnership by the Guinness Nigeria PLC team for the festival. ‘Thank you for always identifying with the people of Osogbo. We did it last year, this year again, we are doing it, and this brings me so much joy. On behalf of the Palace and the entire indigenes of Osogbo, I would like to appreciate this courtesy visit, the products, and the empowerment program which will undoubtedly go a long way in relieving the beneficiaries of some financial burdens and help them expand their businesses”.

By sponsoring the Osun-Osogbo festival, Guinness Nigeria, makers of Orijin, once again affirms its position as a truly committed company that supports Nigerian communities, adding to the already existing myriad of activities such as the establishment of scholarship schemes for young school leavers, skill acquisition programs, Water of Life program for clean drinking water availability and reduced environmental impact, sustainable Agriculture programs for the improvement of livelihoods of locals, etc.



Guinness Nigeria, a Diageo company, has a culture of empowering communities, a factor that earned the company global recognition as one of the top 25 most diverse and inclusive companies worldwide. Diageo has supported millions of indigenes through hospitality skills training and through extensive grant support.

A couple more lovely pictures

Enjoy more photos

Smirnoff is taking Nigeria by storm and I am loving it, imagine my shock walking into Farm City and the entire bar is be-dazzled in the red colours of Smirnoff.

Settled in with my girls and ordered food and drinks, while we waited for the serves, we quickly played a Jenga game and my clumsy ass brought the tower down. I was mourning my loss and getting teased when the drinks arrived and guess what? It is Dorime for me, our drinks were brought in by the waiters heralded by music and hailing’s by the hype man. Ahn Ahn! All this for me?

I got to know my friends and the other guys that joined our table better with the truth or dare games, I can’t sing to save my life but my girl Jennifer brought the roof down at the Karaoke bar singing Beyonce Halo. She teamed up with her bobo I.K. to do a duet of No Air by Jordin Sparks and Chris Brown… Wahala for couple that can’t sing o, me self-go love! That duet was the highlight of the night for everyone as they were applauded after their performance.

We took pictures at the Smirnoff Photo Booth to capture memories of our day out so we never forget the incredible experience of our hangout.


Let us know if you would be coming through with your squad to the Smirnoff Hangouts. Follow @smirnoffng to get info on locations and use the #SmirnoffHangout hashtag to post your experiences

TILX: THE PHOENIX
THE IBEJII LIVE EXPERIENCE
TERRA KULTURE, LAGOS
JULY 10, 2022

Rising from the ashes of lockdown, social distancing and the faceless mask, TILX, The Ibejii Live Experience (TILX) is back.

TILX, Ibejii’s celebration of those, like him, who live on the sunny side of life, is indulgence in pure, true, unadulterated sound. It is platform for letting the spirit run free, a place to meet, lose and find self; to embrace the fulness of ‘me’. TILX: The Phoenix is 2022 edition of this most seminal event.

With TILX: The Phoenix, Ibejii returns to belt out songs from his wide catalogue, including songs from newly released Post-19, a 7-track album released in celebration of life.

TILX: The Phoenix is a global line up of events, beginning with a Freedom event holding at Terra Kulture, Lagos on 10th July, 2022.

Rise with TILX: The Phoenix. See you there.

@Ibejiimusic

Here are more highlights from Gordon’s World Gin Day celebration!

Over the years World Gin Day has been seen as an invitation to gin lovers around the world to stop and enjoy the zest of life with a G & T.

This year, Gordon’s Gin decide to switch up the tradition by creating a platform for 10,000 consumers to enjoy a refreshing G & T in over 130 locations across the country in celebration of World Gin Day.

With World Gin Day celebrations, Gordon’s continues to curate experiences for consumers to stop and enjoy every moment of life with Gordon's Gin.

Keep up with @gordonsmoringa on Instagram to remain up to date with future Gordon’s experiences and look out for #ShallWe on social media.

Drink Responsibly. 18+

Here are highlights from Gordon’s World Gin Day celebration!

The startup culture in Nigeria is booming. In every corner, there is a young mind pondering how to provide payment solutions, disrupt one industry, or solve one major problem within the ecosystem. Even with some of the harshest economic conditions in Africa, young Nigerians are striving to build incredible products. You only need to look at this year's Y-Combinator winter batch, which is set to be the largest batch for African startups yet, to see the number of brilliant ideas/solutions being purported. It is exciting to watch them grow.

One of those brilliant young individuals with dreams of changing the status quo is Elijah Olusehinde Kolawole, the CEO and founder of The Owlet, an easy-to-navigate digital market out to democratize shopping in Africa. The Owlet is Africa’s first social media marketplace and is defined by tech aficionados as one of the amazing new digital products rocking the ecosystem. Like most of these dreamers/founders, Elijah set out to solve a problem that he could not avoid.

When Idorenyin Obong and Femi Aghedo, founders of Aboki Africa, launched Grey Finance, they wanted to solve a simple problem they faced. Obong, who worked remotely for international companies, was getting paid in Dollars. The money was flowing into his domiciliary accounts. However, when it was time to exchange it for Naira, he had to find a bank, withdraw cash and meet with a Bureau De Change operator. He would travel long distances for just one transaction. Nigerians struggle to exchange foreign currencies in their domiciliary accounts for local currency.

Elijah’s startup story is not so dissimilar. He was born in Lagos, the largest city in Nigeria, a country plagued by traffic and a growing population. The mathematics graduate from Osun State University saw congestion and overpopulation firsthand. When he moved in with his aunt in Ogun State, he witnessed the inefficiency of the physical markets. “My aunty was a trader, so I used to follow her to the market to help. The condition was unbearable. The smell was terrible and it was not even safe. The place was jampacked, people had their things stolen, and women face harassment and all sorts of social ills in the market. It is not an ideal place. You are walking around in the heat and all the hostility looking for what you came for.”

From a young age, he was interested in building a commercial shopping experience that mitigated all the consumer struggles while allowing entrepreneurs to earn more from their businesses. While that idea sat gallantly in his mind, he fell in love with social media and the internet as the technology boom flourished. He held a job while in school. Elijah later quit the job, describing it as 'unbelievably boring'. He began to pursue excellence in social media/community management. It all began to align for him to pursue his dreams, and he started building the foundation for The Owlet while in school. The Owlet is Africa's first social media marketplace. Its goal is to revolutionize shopping on the continent by allowing entrepreneurs to earn more from their businesses without the high overhead of a physical shop. It also seeks to provide a better connection between consumers and merchants to simplify shopping on the continent. For consumers, The Owlet offers convenience by allowing buyers to purchase over five million products from over 10,000 sellers all across Africa. Simply put, The Owlet strives to make e-commerce as seamless as possible in Africa, giving shoppers a smooth way to buy and sell goods.

As a business owner, you can now have your digital shop! The Owlet will help you earn more by providing an easy-to-navigate platform that allows customers to easily purchase the items or services you are selling. For shoppers, The Owlet makes it possible to shop anytime and anywhere. You can now do your grocery shopping without worrying about lugging heavy bags or buying what you don’t need. The Owlet is a digital market that offers entrepreneurs and customers better shopping experiences.

“I keep telling people that building The Owlet was not even the hard part, but they never believe me. The hard part came when we had to run campaigns to bring business owners online. For a brand built on being online, we had to ditch everything we knew about online marketing and walk into the streets to get people to try our marketplace. For young people, adoption of our product was easy. For the older generation, it took a lot of convincing for them to trust our brand.”

The physical marketing method also brought his young team together and bonded them even closer. “You may not know this but there is a major youth empowerment drive powering The Owlet. We set out to create employment for as many young people as possible. The average age of the team is between 24 and 25 years. Our team comprises of brilliant social media and marketing experts trying to impact the world in their own way and we are so proud about all we are achieving.”

In the words of the CEO, The Owlet wants to improve the shopping experience across Africa. The business model was hyper-criticized especially when Elijah said he would not be looking for investors and self-fund the entire project. However, he smiles when asked about his decisions. “Our lights are on, and they are in no danger of being turned off. All our staff are paid promptly and in full. Our freelancers and interns are striving bullishly to secure permanent positions. We have one of the best employer brands around. Even if I go back to when we first started, I’d still do it the same way. I wouldn’t have it any other way. We don’t have to worry about what we are doing with investor funding, and we don’t have to explain anything to anyone but ourselves. We have no exit strategies. We are just taking bold and exciting steps at will. When we misstep, we take a step back and analyze before moving on.”

The Owlet connects business owners with consumers through a marketplace that offers a convenient and hassle-free way to shop. It is a revolutionary marketplace that intends to change the eCommerce industry, eliminating the inefficiencies of the old guard with their antiquated business models. Their marketplace is making it easier for business owners to get their products in front of the market and to their customers, and helping them to increase their margins.

For more information about Owlet App, follow @theowlette on Twitter or @OwletApp on Instagram.

Throughout the holy month of Ramadan, The Owlet, Africa’s first social media Marketplace, dished free lunch/Iftar packages to loyal Muslim customers across Africa. Ramadan is so significant for every Muslim – a time to get closer to God and devote your energy to self-accountability. The season is typically marked by prayers and fasting from sunrise to sunset to achieve greater ‘taqwa’, or consciousness of God. To honour its significance, The Owlet made Ramadan extra-special in their unique way.

Over hundred Owlet App users in Nigeria, Ghana, South Africa, Uganda, and Kenya broke their fast with extra special meals from their favorite vendors, courtesy of The Owlet. The tech company chose to make beautiful moments for Muslims around the continent – as a way to give back. The Owlet CEO, Elijah Olusehinde Kolawole, spoke on the special campaign ran by his company saying, “We understand how important these times are for our Muslim users, and this is our token of encouragement to them.”

“We have a lot of Muslims on our teams so we know how much this reflective period means for them. The initiative was a team decision to randomly gift our dear consumers. It is always a good time to show kindness, especially a tough time like this globally. We chose to spread a little cheer to as many corners as possible.”

He also reiterated The Owlet’s desire to keep smiles on faces throughout the holy season. “For us, this is not a one-day thing. It is continuous. We will continue showing love to our Muslim brethren and try to be there with them through this delicate time. Trying to make them happy as they seek the face of God.”

For each day of Ramadan, one special Owlet App user in Nigeria, Ghana, South Africa, Kenya and Uganda will be gifted a free meal of their choice from their favorite food or grocery vendors to break their fast. Loyal customers of The Owlet were rewarded with sumptuous meals to their delight. The giveaway continues till the end of Ramadan and till the final celebrations.

The Owlet is one of the breakout startups of 2022. The digital marketplace powered by social media has been making healthy strides since its inception in 2019, powering into four other African countries this year. With the Ramadan giftings, Africa’s first social media marketplace continues to show openness, devotion and diversity are mantras the company strongly upholds.

To enjoy ongoing Iftar gifting, simply download the Owlet App. Take a screenshot of a food or groceries vendor you would love to be gifted from, share your screenshot and Owlet username with the hashtag #RamadanWithOwlet.T&C apply

For more information about Owlet App, follow @theowlette on Twitter or @OwletApp on Instagram.

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Patricia Technologies, a leading tech company focused on providing alternative solutions to payments through the use of cryptocurrency, has kicked off the year with an amazing start, after bagging a highly coveted award at the just concluded TechPoint Build 2021.

January 22nd, 2022 marked the fourth edition of Techpoint Build, the largest gathering of startup investors, entrepreneurs and tech enthusiasts across Africa, hosted by Techpoint Africa. Patricia Technologies was present as the event as a major partner, where they exhibited and interacted with tech enthusiasts at their stand.

For this year’s TechPoint Build, the general public was tasked with nominating outstanding startups in various categories including financial inclusion, mobility and logistics, edtech, and electronic payments. The emerged winners were carefully selected by an independent panel of judges. Patricia Technologies emerged as winner in the ‘Most Outstanding Crypto Exchange, 2021’ amongst other outstanding nominees. This award which was picked up by Rachael Akalia for the Patricia, is proof of the company’s tremendous contributions to the growing cryptocurrency industry in Nigeria, despite current restrictions.

Making the start of the year even better, the founder and CEO of Patricia technologies, Hanu Fejiro Agbodje, was listed among the 2021 “100 Most Influential Young Africans” by 2 independent platforms; Avance Media, a leading African PR & Rating firm, where he was listed among the likes of Burna Boy, Wizkid, GB Agboola of Flutterwave and other bright minds of African origin; and The Pan African Youths Leadership Foundation (PAYLEF), an all-inclusive leading African youth platform representing and safeguarding aspirations of millions of youth across the Continent.

Every year, these platforms release a list of 100 most Influential Young Africans, celebrating the brightest and most successful in various fields across the continent, comprising industries including technology, business, and entertainment.

With these recognitions, Patricia Technology is kicking off the year on a great note and is showing no signs of relenting. With plans to launch an updated version of its mobile app – Patricia V2, as well as dig deeper into the NFT space and expanding its reach to other African countries as well as the global market, 2022 will be an exciting year for the brand and its teeming users.

Highlight of the party was the Gordon’s bar, mixologists kept delicious G&T cocktails flowing. Although guests were treated to the best of Gordon’s G&T, people made sure to go home with it.

Gordon’s, the world’s favourite gin, was the toast of Happyness Party 2021 at Muri Okunola Park, Lagos.
Gordon’s went all out to make the experience unforgettable. Fun was the order of the day as Lagos social butterflies were pampered with a bouncy castle, cosy on-site masseuse and a lovely Glam Bar complete with henna sessions; with music performances by Klasikal, DJ Niro, DJ Showfz and DJ Vee to cap.

Highlight of the party was the Gordon’s bar, mixologists kept delicious G&T cocktails flowing. Although guests were treated to the best of Gordon’s G&T, people made sure to go home with it.

With Happyness Party 2021, Gordon’s continued its series of Gordon’s at Sunset experiences for consumers to stop and end enjoy the zest of life. Keep up with @gordonsmoringa on Instagram for Gordon’s experiences and look out for #ShallWe on social media.

Drink Responsibly. 18+
Here are highlights from the party curated for you!

Gordon’s at Wurld Live In Lagos, is first in a series of Gordon’s at Sunset experiences for consumers to stop and enjoy the best of both worlds to end 2021 with a blast.

Last night, Gordon’s, the world’s favourite gin, coloured Wurld’s Live In Lagos concert with cool, refreshing G&T cocktails.

Last night, Gordon’s, the world’s favourite gin, coloured Wurld’s Live In Lagos concert with cool, refreshing G&T cocktails.

Things got buzzing with performances by Sensei Michael, Tome, Lojay and non-stop vibes by host JayPaul. Friends of Wurld including Wavy The Creator, MI Abaga, DJ Spinall, Sarz, Saga Deolu, Mercy Atang, Dishaunent were also present to enjoy delicious Gordon’s G&T cocktails as Gordon’s brand ambassador, Wurld took the stage with back-to-back performances of his chart-topping hit tunes.

Gordon’s at Wurld Live In Lagos, is first in a series of Gordon’s at Sunset experiences for consumers to stop and enjoy the best of both worlds to end 2021 with a blast.

Keep up with @gordonsmoringa on Instagram for Gordon’s experiences and look out for #ShallWe on social media.
Drink Responsibly. 18+

Here are some snaps from the evening:

Two other Africans, Ngozi Okonjo-Iweala and Samia Suluhu Hassan, join Kamala Harris, Oprah Winfrey and Rihanna on 18th annual list
9 December 2021, Lagos, Nigeria – EbonyLife CEO Mo Abudu (no. 98) has been named one of the World’s 100 Most Powerful Women by Forbes magazine, the world’s most authoritative source on business and finance.

She joins a select group of women of colour, led by US Vice-President Kamala Harris (no. 2), and including billionaires Oprah Winfrey (no. 23) and Rihanna (no. 68), entertainer Beyoncé Knowles (no. 76), filmmaker Ava DuVernay (no. 80), and tennis star Serena Williams (no. 85). The only other African women on the list are Ngozi Okonjo-Iweala, Director-General of the WTO (no. 91) and Samia Suluhu Hassan, the current President of Tanzania (no. 94).

According to Forbes, “Media mogul and EbonyLife founder Mo Abudu is on a mission to bring Africa's stories to the world and upend Western misperceptions of the continent. The entertainment industry is looking beyond Hollywood to source local stories that resonate with a global audience. It's a formula that Abudu has been championing all along, culminating in her signing Netflix's first multi-title deal with an African production company.”

A quick survey of the list suggests that the women who have been included are rewriting the rules of business, entertainment, finance and politics. There are now 40 CEOs overseeing $3.3 trillion in revenues – a major increase, several self-made billionaires and 19 world leaders. Heading the list is MacKenzie Scott (no. 1), a philanthropist who has given away more than $8.6 billion to nearly 800 charities and other non-profit organisations. Scott exemplifies the ethos that guides the choice of women on the list – “It’s not enough to have money or power, it’s what you do with it”.

On learning she had been named to the women’s power list, Mo Abudu said, “I had no idea this was coming but it’s a nice way to end an eventful year. I’m humbled and deeply grateful to be associated with these amazing women. My wish is that there will be many more of my deserving African sisters on this list in the years to come.”

To determine each person’s rank on the list, Forbes analysed four metrics: money (GDP, revenue, assets, net worth), media mentions, impact and spheres of influence. Other factors included hard power (positions and constitutions), dynamic power (audiences, communities and creative influence), and soft power (what the women are doing with their influence to create change).

To view the full list, see Forbes World’s 100 Most Powerful Women.

Laycon and Neo enjoying Orijin Tigernut and Ginger

There is a new trend in town. A growing desire to break out of the ordinary led by the fast-selling Orijin Tigernut and Ginger drink.
In our constantly evolving beer landscape, Orijin is cutting through the saturated market with a new perspective, crafted with Tigernut and Ginger for a different refreshing drink experience to beer.

Produced and distributed by Guinness Nigeria Plc, Orijin Tigernut & Ginger is a contemporary Naija drink, born on the streets and rooted in culture. Coming from a lineage of Orijinals, it carries the same trusted heritage of its predecessors; Orijin beer, Orijin bitters, Orijin Zero and Orijin Herbal Gin.

The demand for Orijin Tigernut and Ginger is reinforced by the fact that beer drinkers are considering alternatives to their usual lifestyle choices. Consumers are now seeking light, uncomplicated beers, low in sugar and Orijin is leading the way with this new Tigernut & Ginger variant.

The proudly Nigerian brew is also an answer to a growing desire for a delectable alternative to bland beer-drinking occasions with its call to a new and adventurous palate experience. Orijin Tigernut & Ginger is lightly carbonated and bursting with flavour to reawaken the taste buds of consumers thanks to the refreshing kick of Ginger.

The new Orijin Tigernut and Ginger is available in a 600ml glass bottle at ₦260 and a vibrant 330ml can at ₦220 and best enjoyed chilled.

Two other Africans, Ngozi Okonjo-Iweala and Samia Suluhu Hassan, join Kamala Harris, Oprah Winfrey and Rihanna on 18th annual list

9 December 2021, Lagos, Nigeria – EbonyLife CEO Mo Abudu (no. 98) has been named one of the World’s 100 Most Powerful Women by Forbes magazine, the world’s most authoritative source on business and finance.

She joins a select group of women of colour, led by US Vice-President Kamala Harris (no. 2), and including billionaires Oprah Winfrey (no. 23) and Rihanna (no. 68), entertainer Beyoncé Knowles (no. 76), filmmaker Ava DuVernay (no. 80), and tennis star Serena Williams (no. 85). The only other African women on the list are Ngozi Okonjo-Iweala, Director-General of the WTO (no. 91) and Samia Suluhu Hassan, the current President of Tanzania (no. 94).

According to Forbes, “Media mogul and EbonyLife founder Mo Abudu is on a mission to bring Africa's stories to the world and upend Western misperceptions of the continent. The entertainment industry is looking beyond Hollywood to source local stories that resonate with a global audience. It's a formula that Abudu has been championing all along, culminating in her signing Netflix's first multi-title deal with an African production company.”

A quick survey of the list suggests that the women who have been included are rewriting the rules of business, entertainment, finance and politics. There are now 40 CEOs overseeing $3.3 trillion in revenues – a major increase, several self-made billionaires and 19 world leaders. Heading the list is MacKenzie Scott (no. 1), a philanthropist who has given away more than $8.6 billion to nearly 800 charities and other non-profit organisations. Scott exemplifies the ethos that guides the choice of women on the list – “It’s not enough to have money or power, it’s what you do with it”.

On learning she had been named to the women’s power list, Mo Abudu said, “I had no idea this was coming but it’s a nice way to end an eventful year. I’m humbled and deeply grateful to be associated with these amazing women. My wish is that there will be many more of my deserving African sisters on this list in the years to come.”

To determine each person’s rank on the list, Forbes analysed four metrics: money (GDP, revenue, assets, net worth), media mentions, impact and spheres of influence. Other factors included hard power (positions and constitutions), dynamic power (audiences, communities and creative influence), and soft power (what the women are doing with their influence to create change).

To view the full list, see Forbes World’s 100 Most Powerful Women.

As a brand ambassador for Gordon’s, Wurld is set to inspire fans and G&T lovers to pause and enjoy the best of both worlds. See more photos from the refreshingly vibrant party.

As a brand ambassador for Gordon’s, Wurld is set to inspire fans and G&T lovers to pause and enjoy the best of both worlds. See more photos from the refreshingly vibrant party!!!!!!!!!!!!