₦airaland Forum

JOB VACANCY FOR ADMIN / OPERATIONS PERSONNEL

QUALIFICATION;
OND / HND / BSC / NYSC MEMBER

COMPANY INFO;
Zoom Homes, 85 Allen Avenue, Ikeja, Lagos
www.zoom.com.ng
@zoomhomes
@zoominteriorconsult

SEND CV TO;
zoomincorporatedng@gmail.com

FOR MORE INFO;
Call/WhatsApp 0809 676 5135

JOB VACANCY FOR ADMIN / OPERATIONS PERSONNEL

QUALIFICATION;
OND / HND / BSC / NYSC MEMBER

COMPANY INFO;
Zoom Homes, 85 Allen Avenue, Ikeja, Lagos
www.zoom.com.ng
@zoomhomes
@zoominteriorconsult

SEND CV TO;
zoomincorporatedng@gmail.com

FOR MORE INFO;
Call/WhatsApp 0809 676 5135

NYSC CORP MEMBERS NEEDED FOR IMMEDIATE EMPLOYMENT

JOB ROLES - PROJECT CORDINATION, CUSTOMER SERVICE & HANDLING SOCIAL MEDIA

COMPANY PRODUCT / SERVICES - INTERIOR DESIGN COMPANY

COMPANY NAME - ZOOM HOMES LTD

OFFICE ADDRESS - 85, ALLEN AVENUE, IKEJA LAGOS

CONTACT - 09080300065

Get Trained, Certified and become an INTERIOR DESIGN guru in 10 weeks

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Also learn hidden secrets behind constantly sealing multi million Naira Interior deals

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Learn from the “best of the best” in the industry

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The academy has the “broadest coverage of interior design courses” in the history of Nigeria

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Courses includes;

▶️Fundamentals of Interior Design

▶️Decoration & Color Consultancy

▶️Measurements, Drawings & Illustrations

▶️Space Planning & Management.

▶️Floor, Wall & Ceiling Finishing

▶️Furnishing, Furnitures & Fit-outs

▶️Light & Lightings

▶️Window Coverings

▶️Interior Business Start up & Management

▶️Project Management & Professionalism

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Other elective courses includes;

▶️Glass, Metal, Railings and Alluminum

▶️Security System and Automation

▶️Plumbing

▶️Electrical

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Elective Visualization courses includes

▶️Archicad

⏸3DS max Vray

▶️Photoshop

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Project based training (in-class and on-site)

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Class starts: 22nd February 2022

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Location: Allen Avenue, Ikeja.

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Course fee;

Registration: N10,000

Tuition : N80,000

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For more info;

Call, text, WhatsApp - 0809 676 5135

I G @zoominteriorconsult

Be Careful What You Feed Your Mind & Soul.

Case Study 1

There was a period when all I kept seeing around me, including on all social media platforms, were crashing marriages. It seemed to go on forever. There was almost nothing on successful marriages, not a single one. Almost every marriage I'd ever known seemed to be ending in disaster or, at the very least, facing major challenges.

During this period, my mind and sole “UNCONSCIOUSLY” starts to believe that marriages can no longer work. It's important to notice that I said "unconsciously" because it wasn't done on purpose. I began to question whether there was any point in getting married if it was doomed to fail no matter how hard one tried.

After a while, somehow, all I kept seeing all around me was happy marriages, including on all social media networks, that was also when Obi Cubana and some of his cronies were trending for lavishly indulging their spouses and making them immensely happy.

During this time also, I visited a married friend of mine in Abuja who has 2 kids and expecting the third in a few months, and all I could see was a happy home.

Another friend of mine who had problems with his wife/family reconciled and life became wonderful for him again.

This period, everyone around me seems to be in a happy and healthy relationship.

This same period is when a friend of mine who wasn’t even considering marriage anytime soon was entranced to the woman of his dreams.

Since all I now see all the time, and all I now “CONSCIOUSLY” feed my mind and soul with is all about happy unions and marriages, you can guess what my mind now believes.

Case Study 2

I've been researching a lot of new business ideas recently, and I've already jotted down a few.

Somehow, I then start to find myself more often around some of my rich friends who earn a lot of money and that “AUTOMATICALLY” changed my mindset and the type of business ideas I began to consider

I stopped being interested in low-income businesses and instead began looking into businesses that could help me earn a lot of money in the long run

I also start strategizing ways to increase the income from my already existing businesses

Rolling with these high-earners shifted my perspective. Nowadays, it's all about how to earn more.

This is how it mostly works in our personal, career and business life.

‘Whatever you consistently feed your mind and soul becomes what you believe’


A Few Phrases To Drive Home My Point.

1. Your mind can be fed through your sense organs, which means that anything you see, hear, read, or think about on a regular basis has a significant impact on how your mind and soul are tuned.

2. What you feed your mind and soul is what they will absorb and turn into your reality, so be careful what you feed them. (For example, if you eat a plate of rice, you will only acquire the nutrients that a plate of rice can provide; you cannot eat rice and expect to get nutrients from beans.)

3. Surround yourself with positive influencers in your schooling, job, and business.

4. Socialize in locations and with people who can have a positive impact on you.

5. Watch, read, and listen to things that will positively influence your thinking.

6. Avoid feeding your mind and soul with negative vibes as well as negative-minded individuals, places, and platforms.

In a nutshell, what you feed your mind becomes your reality; the thoughts you allow to enter your mind will become your ideals - they will determine who you are!

So, what are you feeding your mind?


Article by;

Gboye Daniel
IG: @gboyedaniel

8th Nov 2021

JOB VACANCY FOR MALE PERSONAL ASSISTANT
—
INTERESTED APPLICANTS SHOULD CONTACT ZOOM INCORPORATED
OFFICE: 85, Allen Avenue Ikeja
—
MOBILE: 09080300065
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APPLICANTS MUST LIVE CLOSE TO IKEJA AXIS

JOB VACANCY FOR FEMALE NYSC MEMBERS
—
JOB TITLE: PROJECT COORDINATOR
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INTERESTED APPLICANTS SHOULD CONTACT ZOOM HOMES
—
EMAIL: zoomhomesng@gmail.com
OFFICE: 85, Allen Avenue Ikeja
MOBILE: 09080300065

URGENT JOB VACANCY FOR FEMALE NYSC MEMBERS
—
JOB TITLE: PROJECT COORDINATOR
—
INTERESTED APPLICANTS SHOULD CONTACT ZOOM HOMES IMMEDIATELY
—
EMAIL: zoomhomesng@gmail.com
OFFICE: 85, Allen Avenue Ikeja
MOBILE: 09080300065

REALITY CHECK IN BUSINESS
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What Are Your Specific Business Expectations?

Several years ago, when I started my first proper business, my main focus at that time was to build a brand. That was the driving force. Of course, just like anyone in business, I was hoping to make money someday too amidst other things; but building a brand was paramount at the time.
In addition to building a brand, I desperately wanted the company to be structured like other “big” companies around. Guess what? That was exactly what I achieved – a structured brand!

Now, here’s the interesting part: despite our achievement in branding, structuring and customer acquisition, we were not making much profit. Reality then dawned on me that whatever you choose to make out of your business would likely be the only thing that business will offer you; the business may not automatically add other benefits you didn’t look out for.
I wanted a brand and proper structure – that was exactly what I got. Nothing more. I didn’t particularly set out to money; so, money didn’t come. It’s advisable to have specific goals & expectations in your businesses.

If It’s Not Making Money, It’s Not Making Sense
When reality dawned on me that, in business, you need to have specific expectations to work with; then, I began to consciously look out for financial profit. In the end, what’s the essence of being a well-structured and known brand, while the brand is not profitable? That was how I adopted a phrase – a maxim – from one of the top Nigerian rappers, Olamide’s track, that says: “if it’s not making money, it’s not making sense.” And it worked.
It also became obvious that the capacity of the business as at that time could not possibly provide the projected desired income; so, I diversified into other businesses in order to increase my chances.
In business, do not assume profitability will be automatic. You have to be conscious about the financial returns while being cautious of expenditure also.

Now, Here Is The Koko – Reality Check!
I used to run a recruitment firm which wasn’t profitable and didn’t look like it ever would. I tried so much to make it profitable, but all of my efforts proved abortive. I had to shut the business down completely and concentrated on other businesses. Thank God for that brave decision, it was the right one.

Please, run a diagnosis on your business – a reality check:

• are you making profit?
• is the stress worth it?
• is the business growing?
• what is the future of the business – is it clear?

If yes, then, great! Keep on improving. We shall meet at the top! If not, then, you might have to think of the possible ways to tick these boxes and take bold steps, which may include:

• going for a training(s);
• partial or total re-structuring;
• taking a little break;
• entering a partnership;
• diversification or;
• quitting outright.

Don’t just “keep pushing it”, do a reality check and know the status of your business.

Conclusion
Do make sure you’re not in a business just for the sheer desire of being preoccupied. First off, as mentioned earlier, be certain you know exactly what it is you want from your business and do a reality check from time to time to see how things are faring.
Make sure it’s worth it. If it’s not, do all you can to revamp the venture; weigh all your options; like the ones mentioned above, and choose what works best for you. Please, note this very importantly; quitting a challenging business should not be the first option, as almost all businesses have their own challenges; but at the same time, if you’re convinced to quit and try out something else, go ahead and do so. It doesn’t make you a failure.
Do not remain in a business just for the mere reason of being a business owner, do a reality check and make sure it’s worth it.

Article by

19th Feb 2021

URGENT JOB VACANCIES

JOB TITLE: PROJECT & SALES COORDINATOR

INTERESTED APPLICANTS SHOULD CONTACT
ZOOM HOMES IMMEDIATELY

EMAIL: zoomhomesng@gmail.com
OFFICE: 85, Allen Avenue Ikeja
MOBILE: 09080300065

OK PAPER, M.O.T CLEARANCE, NIPOST LICENSE & REGULATING DELIVERY SERVICE OPERATIONS: WHAT YOU NEED TO KNOW.
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1. THE ORIGINAL OK PAPER, MOT CLEARANCE AND NIPOST LICENSE – Several years ago, during governor Fashola’s tenure, the Lagos State Government mandated every delivery operator, or anyone who wanted to own a dispatch motorcycle for any purpose, to, first, write a letter to the commissioner at the Ministry of Transportation in order to get clearance which was TOTALLY FREE. The main objective was to have the data of all the dispatch motorcycles/operators in Lagos, then take the clearance alongside the motorcycle to the VIO office to get the OK paper, and then use the OK paper to get plate number registration, as well as, auto-reg. So, the OK paper is meant to be a clearance you get after the VIO has inspected your motorcycle and ascertained that is is at least 200CC (Cubic Centimetres), and has a dispatch box firmly attached to it. This is the original process for MOT clearance, OK paper and registration. When Governor Ambode came in, he stopped most field activities of federal paramilitaries the FRSC, including the VIO, hence, dispatch motorcycle owners started getting their motorcycles registered without due process that provides the OK paper since there were no VIO officials on the roads for enforcement and inspection. Over time, the OK paper lost relevance and became a thing of the past.

When the VIO got back to the field in this present administration, a few of their area offices started requesting for the OK paper again, and this time, they use it as an opportunity to extort dispatch motorcycle owners by charging enormous amounts for it. Different amounts by different VIO area offices. The lack of uniformity in these divergent rates makes the intent to extort undeniably glaring.
Succinctly, the OK paper, has been, and still is, a legal paper, but the amount being charged for it, as well as the process nowadays, is completely illegal. The revenue generated from its issuance doesn’t go to the government again either. If it is, why do the rates vary by area office? The OK paper is meant to be issued at a minimal cost after a VIO Officer must have inspected the motorcycle at their office. It is not meant to be paid for without the physical inspection of the motorcycle, but, well, even though they now charge more, most dispatch motorcycle owners wouldn’t mind since the new illegal process is much easier and might not even require any physical inspection, but a picture of the motorcycle instead.
The NIPOST licence, on the other hand, was meant for full-fledged national and international courier companies (the likes of DHL, UPS, FEDEX, GIG, etc.) and not delivery service operators who only existed as a department in companies or businesses as of that time.

The MOT clearance was meant to be free, the OK paper was meant to be issued at a minimal cost, while the NIPOST Licence was meant to be for full-fledged national and international courier companies.
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2. REGULATING DELIVERY SERVICE OPERATIONS – Extortion is not Regulation! There’s a huge difference between regulation and extortion. Regulating any industry is very important and cannot be overemphasised. In all sincerity, the delivery service industry is in dire need of regulation. And that, as a matter of urgency. Whether it be by NIPOST or the MOT, any other government agency, or a recognized association, what really matters is the urgent need for regulation, else, the industry will become a joke.
In order for the proposed regulation by the government to be effective and be of great advantage to all stakeholders: the government, delivery service operators and customers, the terms and policies to back the regulation have to be distinctly defined and clear enough. The government has only said its okay to regulate, but hasn’t proposed or directed any agency on how to go about it. On the other hand, officials of these agencies have used regulating the industry as mask to extort delivery operators. The MOT clearance which used to be free, is now being charged for. What

is the payment for? What happens after the payment? How will the payment help to regulate? These are questions that remain unanswered.
NIPOST has finally come up with a payment plan for SMEs which encompasses local delivery service operators also, but all they’re saying is for everyone to pay! pay!! pay!!! And keep paying! Nothing else matters. Just pay!
What is the Payment for? What is the purpose of the license? What happens after getting the licence? Will the licence stop ‘council boys’ from harassing us? Or are we going to have a NIPOST license while still suffering the torture from ‘council boys’ like it has always done? If we agree to pay the huge sum NIPOST is requesting, will we not become their “cash cows” to be milked over and again whenever NIPOST deems fit?
Who and who is meant to pay?
What is the fate of companies and private businesses that have dispatch motorcycles for their office errands, but are not delivery service operators? Would they be mandated to pay too? If so, why? If not, what is the dichotomy between a delivery service company’s dispatch motorcycle from that of a non-delivery service company? Examples are companies like Slot Nigeria, law publishing firms like ALLFWLR, NWLR, dry cleaning establishments, and other private businesses that have dispatch motorcycles for the deliveries of their goods & products.

All these are lingering issues that need to be looked into and sorted, however, as it stands, no one seems to be ready to define or propose a regulatory process that will benefit all parties, instead any motorcycle seen on the road with a delivery box affixed should just go and pay for this, pay for that and continue paying. This isn’t what regulation is.
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3. THE CURRENT SITUATION – Due to the influx of ride-hailing companies like ORide, Gokada, MaxNG and others alike, there has been a spike in the number of delivery service operators in the state, causing an excessive saturation of delivery service operators. Literally, everywhere you turn to, you’d see a dispatch rider. This has made the Lagos State Government to look for ways to regulate the industry, but as it stands, it isn’t getting it right. The concerned agencies are rather using the opportunity to milk delivery service operators.
So right about now, no government agency has proposed a method or a way to regulate delivery service operations; they only keep requesting for payments, upon payments, upon payments, while the industry still remains unregulated and things keep getting worse.
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4. THE WAY FORWAD – ‘Council boys’ hang around on roadsides in disguise to extort delivery service operators, the MOT officials do the same, the VIO officials are not any different, NIPOST too has joined the bandwagon. The ‘payments’ never end!
Maybe the daily influx into the industry makes it seems like a gold mine, and so these groups think that there’s nothing wrong with them taking their quota. Obviously, the trend will continue and might even get worse soon, if urgent and necessary steps are not taken.
The more delivery service operators remain apathetic about these extortions, the more the extorters will keep coming back for more. But what can we do? It’s not like our voices are heard anyway, at least not at the moment, and that has to change.
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In order to be heard and bring an end to the endless extortion in the nearest future, we have to, first, have a say in the matter, and embark on a sort internal regulation first.
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How do we go about this?
i. Form A Recognized Association/Representation – To this very moment, despite several job sharing platforms on WhatsApp, delivery operators in Lagos do not have a government-recognized association that can mediate or solicit with the government on behalf of delivery service operators. Having a WhatsApp group and calling it an association isn’t enough, there is a need for GOVERNMENT RECOGNITION.
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ii.
Making The Association Strong – Before the government will recognized and have any respect for an association for delivery service operators, such an association has to be strong and well grounded. It should be able to employ the services of “big” lawyers who will solicit and advise on legal ways forward. Lawyers that can tackle any government agency, if and when there’s a need, sue any agency or individual who wants to continue extortion.
Internally Regulate Our Operations & Change The Face of Delivery Service – The association will also have to do a kind of internal regulation, change the face of delivery service in Nigeria, encourage or enforce operators to go about their business the right way, and incorporate standard practices, such that even the government will find it a force to reckon with. As unprofessional as the NURTW can be, the government has no choice but to recognise them. We need that recognition.
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iii.
CONCLUSION
Making payments for any government approved paper or license is not the issue. In fact, being a recognized entity is a major plus for any company. The issue is, this whole brouhaha has been, still is, and continues to be all about payments alone, which should not be the case. Delivery services need genuine regulation, not just an avenue for some government officials to keep extorting us. Interestingly, despite all

the daily challenges that we go through, customers still want to pay peanut, treat delivery operators as they choose, and compel us to operate on their own terms. O what a business!
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Well, after all said and done, some us will still enjoy the business. In fact, all of these fuss will not really mean much in the end. We will continue to survive regardless. So, I encourage you too, get tough and get going! Don’t get discouraged!
—
Gboye’ Daniel
24/07/2020

It was my birthday a few days ago, and I got thinking: “o boy! Like play, like play, person don dey old o.” Reality dawned on me. LOL. Anyway, I am extremely grateful to God for life, for his mercies and his sufficient grace over my life.

Looking back, I’m grateful for my little achievements so far, and looking forward to better years ahead.
The past few years of my life have been solely dedicated to starting up, running and expanding my businesses, and I have no apologies for that. However, on a second thought, I guess there were times when I didn’t balance my hustles with my personal life. And that, in some ways, affected a couple of things. I have leant my lesson and I am determined that, going forward, there must always be a balance between my business and other personal activities.

Work-Life balance is extremely important. Quite apparently, the more rigorous your work ethic is, will not necessarily determine how successful you will become. If it worked that way, I probably would be a billionaire by now. Don’t get me wrong. One needs to work hard, but, at same time, it must be balanced with one’s personal life.
In a nut shell, work-life balance is the state of equilibrium where a person equally prioritizes the demands of his or her career and the demands of his or her personal life.


Here are a Few Ways to Create a Better Work-Life Balance:
1. Work comes first in the equation. You need to, first of all, find yourself a job or business that pays the bills before planning a life. After all you won’t have a life to plan if you can’t put food on your table.

2. After getting yourself a job or business, you must be diligent at it. It is diligence that will help you “sustain” the job/business. Your job/business must be sustainable in order to have a level of financial security and be able to engage in other personal activities.

3. Your lifestyle, at each point, should be determined by the kind of work you do. A person who works multiple jobs cannot live the same lifestyle as one with a 9-5 job. Just as a person with 9-5 job cannot live the same lifestyle as one who runs a business. So, you’ll need to identify what kind of leisure your job can afford you.

4. Limit time-wasting activities and people – If you are saying the time you have at your disposal is not enough to share between your job/business and your personal life, then including time-wasting activities and people will even worsen the situation. So, anything or person that can waste that little time of yours should be avoided as much as possible.

5. Don’t let your relationships turn abysmal because you are always neck-deep in work (relationships with God, family, friends, partner/spouse, associations, etc.). Likewise, make sure your relationships do not eat into, or negatively influence your work time/schedule. Create a balance.

6. Be careful to not get carried away with the bustle of work/business, so much so that, you put your life on hold. If you’d like to, further your education, learn a craft or skill by the side, plan a trip abroad if you can afford it, start a family if you are ready. Basically, have a social life – a life outside your workspace.

7. Go on vacation from time to time to rest, refresh and reboot – Upon returning from vacation, you're likely to be more focused and productive. Studies have shown that chronic stress can actually modulate a part of the brain that inhibits goal-directed activities, and this can cause problems with memory and even a decline in learning ability. Periodical time-offs can tune up a well-functioning brain.
Also, health is wealth. If anything happens to you, whether you’re the business owner or a member of staff, life will go on. The organization can only go a long way by commiserating with your family. So, you need to take time-offs often, so as to rest and relax your brains.

Final Thoughts
More often than not, work/business takes precedence over every other thing in our lives. Our desire to succeed professionally or in business can push us to set aside our well-being and personal development in other areas which might not be work-related. Creating a harmonious work-life balance or work-life integration is critical to improve, not only our physical, emotional and mental well-being, but our career/business also. Sincerely, this is the only way you can have a meaningful life. Remember that there is much more to life than the hustle and bustle.

Article by;

Gboye Daniel
IG: @gboyedaniel

It was my birthday a few days ago, and I got thinking: “o boy! Like play, like play, person don dey old o.” Reality dawned on me. LOL. Anyway, I am extremely grateful to God for life, for his mercies and his sufficient grace over my life.

Looking back, I’m grateful for my little achievements so far, and looking forward to better years ahead.
The past few years of my life have been solely dedicated to starting up, running and expanding my businesses, and I have no apologies for that. However, on a second thought, I guess there were times when I didn’t balance my hustles with my personal life. And that, in some ways, affected a couple of things. I have leant my lesson and I am determined that, going forward, there must always be a balance between my business and other personal activities.

Work-Life balance is extremely important. Quite apparently, the more rigorous your work ethic is, will not necessarily determine how successful you will become. If it worked that way, I probably would be a billionaire by now. Don’t get me wrong. One needs to work hard, but, at same time, it must be balanced with one’s personal life.
In a nut shell, work-life balance is the state of equilibrium where a person equally prioritizes the demands of his or her career and the demands of his or her personal life.


Here are a Few Ways to Create a Better Work-Life Balance:
1. Work comes first in the equation. You need to, first of all, find yourself a job or business that pays the bills before planning a life. After all you won’t have a life to plan if you can’t put food on your table.

2. After getting yourself a job or business, you must be diligent at it. It is diligence that will help you “sustain” the job/business. Your job/business must be sustainable in order to have a level of financial security and be able to engage in other personal activities.

3. Your lifestyle, at each point, should be determined by the kind of work you do. A person who works multiple jobs cannot live the same lifestyle as one with a 9-5 job. Just as a person with 9-5 job cannot live the same lifestyle as one who runs a business. So, you’ll need to identify what kind of leisure your job can afford you.

4. Limit time-wasting activities and people – If you are saying the time you have at your disposal is not enough to share between your job/business and your personal life, then including time-wasting activities and people will even worsen the situation. So, anything or person that can waste that little time of yours should be avoided as much as possible.

5. Don’t let your relationships turn abysmal because you are always neck-deep in work (relationships with God, family, friends, partner/spouse, associations, etc.). Likewise, make sure your relationships do not eat into, or negatively influence your work time/schedule. Create a balance.

6. Be careful to not get carried away with the bustle of work/business, so much so that, you put your life on hold. If you’d like to, further your education, learn a craft or skill by the side, plan a trip abroad if you can afford it, start a family if you are ready. Basically, have a social life – a life outside your workspace.

7. Go on vacation from time to time to rest, refresh and reboot – Upon returning from vacation, you're likely to be more focused and productive. Studies have shown that chronic stress can actually modulate a part of the brain that inhibits goal-directed activities, and this can cause problems with memory and even a decline in learning ability. Periodical time-offs can tune up a well-functioning brain.
Also, health is wealth. If anything happens to you, whether you’re the business owner or a member of staff, life will go on. The organization can only go a long way by commiserating with your family. So, you need to take time-offs often, so as to rest and relax your brains.

Final Thoughts
More often than not, work/business takes precedence over every other thing in our lives. Our desire to succeed professionally or in business can push us to set aside our well-being and personal development in other areas which might not be work-related. Creating a harmonious work-life balance or work-life integration is critical to improve, not only our physical, emotional and mental well-being, but our career/business also. Sincerely, this is the only way you can have a meaningful life. Remember that there is much more to life than the hustle and bustle.

Article by;

Gboye Daniel
IG: @gboyedaniel

UNDERSTANDING THE "SEASONS" IN BUSINESS

About two weeks ago, there was so much harmattan in Lagos; dry, dusty, and cold weather. I remember my lips getting dried, and I had to request for a lip gloss from a member of my staff. Surprisingly, in the past few days, the weather has suddenly changed, Lagos has been hit by one of the most intense heatwaves in recent times.
The weather change we are currently experiencing is normal, and the reason is that no weather condition lasts forever. This, the saying “no condition is permanent.”
As it is with the weather, so it is with business. Most times, business activities don’t go the same way. There are times we are super busy, and other times, we are not active. Business, like life, is cyclical. And as owners, we must navigate all seasons and stages with the confidence that no matter what season we’re in, it shall soon pass into another. We may stay in certain seasons longer than others, but eventually, everything will shift and move forward.
So, what season of business are you in at the moment? And how are you getting prepared for the next?
Here, I have grouped business seasons into four. Let’s check them out

THE SLOW SEASON
This is the season when you ask people how business is faring, and the answer is “business is slow at the moment.”
This is the time when business activity is “cold.” We are not getting a lot of activity; in fact, we’re just lucky to have enough business to keep us afloat. We can use this time to make plans and work on building up our network instead of relenting. Business plans are the heart of our business, and when things are slow, we should review our plans, analyze them, update our results, and focus on improvement. Our hierarchies also tend to be the source of our new business, so building networks in the “cold” season will help us get more business for other seasons in the future.

THE EVOLVING SEASON
This is the season when you ask people how business is faring, and the answer is “business is picking up.”
During this season, business is a little better than it is at the initial stage, but it’s still not great. In this season, you'll need to up the advertising and promotion of your business. Radical advertising and promotion during this season will help increase your sales volume against the initial decline in sales your business might have experienced. This season is also a great time to plant your seeds (follow-ups, training, networking, etc.) While in this season, prepare yourself for a fruitful season in the future.

THE BOOM SEASON
This is the season when you ask people how business is faring, and the answer is “very busy at the moment.”
This is a period of great prosperity or rapid business growth. You’re making so much sales, and business is profitable as envisaged.
It is vital not to forget that things will not always be this way, so you might consider saving up for expansion.

THE EXPANSION SEASON
This is when you might crave for something new or something more than you already have built. Perhaps you want to increase your income, or shift your business model, or grow your team. Maybe you want to develop a new facet to your work or take up more space in a significant way.
This is a season to stretch yourself, hold down the strong foundation you've built, and find the courage to expand into what you've envisaged. This also has their teething issues, so be prepared for this through savings, which can be helpful. The challenges of this season are similar to hiking. But if you possess the patience, faith, courage, and a saving culture as mentioned earlier, then you can overcome. Although significant changes usually take time.

CONCLUSION
Each season may vary in length and time, but most businesses experience all four seasons at some point during their life cycle. The key is to “STAY FOCUSED” and remember no season lasts forever.

Article written by;

Gboye Daniel
IG @gboyedaniel

28th February, 2020

READY MADE (IMPORTED) SHOWER CUBICLE
VS
FABRICATED SHOWER CUBICLE


Homeowners planning a remodelled bathroom featuring a new shower/tub are often faced with a key choice: Should you install a ready made imported shower cubicle, or fabricate a custom cubicle for the bathrooms
This article compares both alternatives and also mention a few important things to note when planning a shower enclosure.

***Shower Cubicles in The Past and Present***
As of few years back, almost everyone who wanted a shower cubicle settled for the imported ones which come with a base. As a matter of fact, the idea of locally fabricating glass shower cubicles started in Nigeria just a few years ago.
No doubt, most imported shower cubicles look nice and techy, but right about now, the locally fabricated shower cubicles are taking over! I mean, why not? They are safe, they are stronger and equally classy.
In recent times, several homes have had us help upgrade their bathrooms, which includes removing their damaged/faulty/leaking imported shower cubicles and replacing them with locally fabricated ones.
If you need to construct, renovate, or re-install your bathroom in this present time and age, we strongly and “professionally” advise that you go for a locally fabricated shower cubicle.

***Shower Cubicle Comparison***
A few reasons why the locally fabricated shower cubicle is “by far” better than the imported ones includes the following:

1. One of the most important reasons to not go for the imported bath cubicles is because of its high likelihood of leakage. Yes, leakage! It’s almost certain that you cannot escape water leakage after using it for a short period of time. The leakage can be from the edges, outflow channel and mostly from a broken base etc. However, with the bases of the locally fabricated cubicles constructed with blocks/cement and tile, leakage from the base is not likely to ever happen.
A leaking shower can be unending, costly and damaging. So, if you think yours is showing signs of a leak then you should consider getting a fabricated one.

2. The sliding doors for imported cubicles easily get faulty and the parts are not readily available while the fabricated ones are stronger, hardly get faulty and when they do, the accessories are easy to source in the market.

3. Imported cubicles only come in ready-made shapes and sizes while cubicles made locally can be fabricated to any shape, size or form that suits the client’s taste and style.


4. Imported shower cubicles are mostly made with 6mm tempered glass while the fabricated ones are mostly made with 10mm tempered glass making it stronger and more durable.


***Important Things to Note When Ordering Locally Fabricated Shower Cubicle***
1. Tiling, water inflow and outflow channels must be installed correctly using the right accessories.
2. The glass cubicle MUST be tempered to make it forever safe.
3: The right installation accessories must be used to avoid easy rusting.
4: It must be properly installed by a professional to avoid “stories that touch”


***Conclusion***
A shower enclosure is an important feature in any home, as it is used daily, and choosing the right cubicle for your bathroom will make a stunning impact. Diverse styles, shapes and form of shower enclosures for all budgets can be fabricated and installed to help add a touch of luxury to any bathroom. Beyond the luxury and fancy, it will only be logical to have a cubicle which serves its primary purpose effectively. Which is why going for the locally fabricated cubicles is very much advisable.

Article Written by
Zoom Homes Ltd
IG: @zoomhomes

23rd Nov., 2019

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REVIEWING YOUR GOALS

How was 2019?
Sam Adeyemi tweeted, and I quote:
“Review your goals for 2019. Did you achieve them? If yes, celebrate and thank God. If not, why? Then set goals for 2020, to cover your relationships, health, career, finances, spiritual life. Remember, having no goals is like playing football without goal posts. You won’t score.”
Hmm, I personally think those are words of wisdom. Every now and then, it’s essential for everyone to take stock of their progress. There are times you need to take a pause, look back at where you’re coming from, where you are at the moment, and then focus on where you’re heading to.

2020 could be better.
Reno Omokri also tweeted, and I quote:
“What plans have you put in place to ensure your 2020 is better than 2019? A year won’t become successful by chance. It becomes successful by choice. Failure to plan is choosing to fail”
To review this year and plan for the forthcoming year, I thought of a simple concept of approach which is; asking ourselves two important questions:
1. What was the best decision you made this year?
2. What was the worst decision you made this year?
We all should be thankful for the right decisions we made this year that paid off while we reflect on the bad decisions that didn’t turn out so well.
When I asked myself these questions, IHBN realized the worst decision I made this year is the reason I’m not in the financial position I ought to be in.
So, it’s simple... our worst decision this year should be the first thing we work on next year. This will serve as a catalyst for far better decisions next year.

In conclusion, I’ll simply emphasize that when setting your 2020 goals, the No 1 thing on the list should be working on rectifying whatever you didn’t get right in 2019 and that’s if it’s not too late. If it is, there’s no point dwelling in the past. You can move on already, and think of ways to make better decisions in the coming year in order not to make the same, or similar mistakes.
Happy new year in advance! May we all have a great 2020!

Gboye Daniel
IG: gboyedaniel
31ST December 2019

Effective Marketing Strategies

Food for thought?
Do you think customers know and trust your products or services enough? Do you know what your customers really want? When was the last time a customer talked about your product or service? Was it a complaint or compliment? When was the last time a customer referred your product or service? Does your company have a reputable brand?
The answers to all these questions lie in marketing.
How you market your business can determine if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.
I’d simply like to define marketing as efforts made by an individual or a company to boost the buying or selling of its product or service.

Why is Marketing so Important?
Marketing isn't simply an important part of business success – it is the soul of the business. Everything else in the business depends upon marketing. Check out these few reasons why marketing is so important to every business.

1: Marketing announces the existence of your business
First things first, potential customers must be aware of the existence of a new business and the product or service it offers before even trying to convince them to patronize such business. Imagine you are starting a new business and no one knows about it? Who then will patronize your product or service?
No matter how wonderful a product or service is, if it is not known, then it is as good as dead ab initio.
With marketing, you can shout and announce a new product or service to the world!

2: Marketing Is a Communication Channel Used to pass Information to Customers
Marketing informs your customers about the products or services you’re offering them.
Through marketing, the customers get to know about the value of the products, their usage and additional information that might be helpful to the customers. It creates brand awareness and makes the business stand out from competition.
There’s stiff competition in the market and you need to be a constant voice to convince the customers. Inform your customers of discounts and other competitive tricks you intend to use.
Through communication, marketing helps your business become a market leader.

3. Marketing Is an Effective Way of Engaging Customers
It is important for your business to engage its customers. Marketing is a tool to keep the conversation going.
Engaging customers is different from pushing your offers. Engaging involves furnishing your customers with relevant information about your products and your business as well. It’s all about creating fresh content.
Tell your customers what they don’t know. Let it be interesting, helpful and worth their time.
Social media is one of the best platforms where you can engage your customers. Some organizations use short videos and other humor-laden tricks to engage their customer base.
By engaging your customers, marketing gives them a sense of belonging.

4. Marketing Helps to Build and Maintain the Company’s Reputation
The growth and life span of your business is positively correlated to your business’s reputation. Hence, it’s fair to say your reputation determines your brand equity.
A majority of marketing activities are geared towards building the brand equity of the company.
Your business’s reputation is built when it effectively meets the expectations of its customers. Such a business is considered a responsible member of the community. The customers become proud to be associated with your products.
Businesses/marketers use effective communication, branding, PR and CSR strategies to ensure that a business’s reputation is maintained.

5. Marketing Helps to Boosts Sales
Marketing utilizes different ways to promote your products or services. Once a product has been advertised, it’s already on the radar and this increases your chances of selling it.
Customers may want to try your products or services and this will trigger a purchase decision.
When customers are happy about your products or services, they become your brand ambassadors without your knowledge. They will spread the word and your sales will start to increase.
Ensure you offer high-quality products and services to complement your marketing efforts.

6. Marketing Aids in Providing Insights About Your Business and what it offers
Every business marketer needs to understand the need for targeting the right audience. However, you must have the right content to share with your audience. Your marketing strategies can help you establish what business messaging will convince the target audience.
At this point, you have to test different messages and see what works.
Once you have tested different sets of messaging on the target audience, you will find a viable baseline for your marketing efforts.
It acts as a metric and provides the insight needed to make you avoid guesswork.

7. Marketing Helps Your Business to Maintain Relevance
All business owners and marketers need to understand the need for disrupting a potential consumer’s opinion about other products. But don’t make a mistake of taking this chance for granted.
Most businesses assume that they will always remain the client’s favorite brand because the client has never complained. This is a wrong assumption. You need to find ways to remain at the top of the client’s list of options.
Every relationship needs to be maintained. Marketing helps your business to maintain a good relationship with customers by making you remain relevant.
Don’t focus on gaining new customers before addressing the need to retain the present ones.

Marketing Strategies?
It is becoming more obvious by the day that businesses which want to remain competitive will need to up their game when it comes to marketing.
Effective marketing can be approached with the following methods

1: Digital and Social Media Marketing
Nowadays, businesses are being careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it is important that you spend it wisely to make the most off your money. Marketing through social media is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales over time. If you run a small or medium scale business in this day and age and you do not have a ‘’strong’’ social media presence, then you’re on a long thing. I can tell you for free that you are a step backward.

2: Use of Influencers
Influencers are people with the ability to influence potential buyers of a product or service by promoting or recommending it due to their high number of followers and social media presence.
There are people/organizations that have the power to influence a lot of prospective buyers and customers about a product or service.
Just imagine someone like Davido, or let’s say Pastor Adeboye or a Tinubu comes out to tell people to patronize a particular product or service, such product or service is as good as sold out.
You may not be able to afford or connect with big influencers to influence the sales of your product or service but the one you know or can connect with can do something. For example, you know someone with so much followers on social media, or someone who belongs to a group or association with so many members, or someone who runs an organisation that brings hundreds of people together constantly.

3: Referrals
Simply put, referral marketing is spreading the word about a product or service through a business' existing customers.
Referral marketing (also known as word-of-mouth marketing) is a powerful tactic and one of the best marketing drivers for sales and conversion. Referral marketing is exactly what it sounds like: a person telling another person about a product, leading to the purchase of that product due to the recommendation.
Referral marketing works because potential customers trust the opinions of “real people” more than they trust traditional advertising and that is why you have to make sure that your existing customers are satisfied with the services you render so it can be easy for them to refer it to others.

4: Discounts and Promotions
Offering discounts and promotions the right way for your business can be a powerful weapon in your conversion arsenal to drive customer patronage and loyalty. The fact is that there are multiple businesses that offer the same products or services as yours, so, you have to find ways of making it look like your customers are gaining something special when they patronize you. You can introduce promos at the slightest opportunity – this works magic. But hey, be careful not to go about it hazardously so it doesn’t become unprofitable.

5: Signage
Signage for your business is integral to brand identity. It helps to enforce that strong statement about what your business stands for, how it should be perceived, what it represents. It may also communicate all necessary contact details. It’s very important for businesses with facilities to have them branded as that serves as on-the-go signage. it’s equally very important for businesses with a physical space to have a sign board.

What more?
Marketing is very important for ‘’our’’ businesses. The content of this article is one that I personally need to implement more on the businesses I run because, it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix; it is an ongoing strategy that helps businesses flourish.

Gboye Daniel
IG: gboyedaniel
24th October, 2019

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Company: Zoom Incorporated

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Female Corp Members needed for immediate employment

Job Description: Content Writer/Social Media Strategist

Company Location - Zoom Incorporated, 85 Allen Avenue, Ikeja

Contact - 09080300065