With proper analytics, we have detected that facebook ads do not work well on our projects.

Facebook count clicks for us and spend a good chunk of our monthly advert budget but our analytics show that these counted clicks do not translate to real visitors. On the other hand, Google ads work well and translate to more visitors and higher Alexa ranking. We are about to conclude that facebook ads are not effective for us.

My analysis is based on the same cost per click on both advert sites, the same monthly budget for both sites and almost the same advert content for a period of 3 months for www.voguepay.com . It may differ with your projects.

If you have been measuring the performance of both adverts on your site, please share your experience or your observations? It might save someone some yet-to-be-wasted advert money.

I`ve used Facebook Ads and common sense tells me Google Ad`s is more effective.

I had that belief too but i wanted hard evidence that's why i went ahead to measure both. Now i know better.
Although, the measurement cost quite a lot of money.

Google Ads is more efficient cos a lot of people are exposed to the Ads you set up, whether is is search or content based. The Google Ads are placed on several sites. Facebook Ads are on visible to those on Facebook and mostly to those who visit the web version of Facebook.

I currently use Addynamo, though.

For now, I only use FB sponsored posts. Adwords and Addynamo works better for me

talk of exposure to the whole world then google adsense is for you. facebook ads? ask yourself this question, when was the last time you logged into facebook with a computer?