There are seven essential elements to successful business communication:

• Structure
• Clarity
• Consistency
• Medium
• Relevancy
• Primacy/Recency
• Psychological Rule of 7±2

If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements. So let's look at each in turn...

1. STRUCTURE
How you structure your communication is fundamental to how easily it is absorbed and understood by your audience. Every good communication should have these three structural elements:

- an opening,
- a body,
- a close.

This structural rule holds true no matter what your communication is - a memo, a phone call, a voice mail message, a personal presentation, a speech, an email, a webpage, or a multi-media presentation.

Remember, the audience of your communication can be just one person, a small team, an auditorium full of people or a national, even global, group of millions.

In this instance size doesn't matter - the rules remain the same.

(To be continued)

THE READY WRITERS CONSULT can help you/your company develop a winning business document for your official needs. We can also train your staff on the nuances of effective business writing.

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