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Basics Of Branding For Small Businesses And Individuals / Branding Your Company / Branding Your Brand, And Promoting Your Product And Services (2) (3) (4)

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The Importance Of Branding Your Business by erad(m): 11:30am On Jan 28, 2013
Prior to launching an advertising campaign or developing a marketing strategy, it is crucial that you determine your brand’s identity. Simply put, a brand’s identity is its singular “personality” that serves to identify a company or business and distinguish it from its competitors. Although “branding” has become a buzzword popularized by entrepreneurs, many people still have trouble grasping what the term means.

So what is branding, exactly? Branding is successfully creating a brand identity that will not only make your business more appealing in comparison to your competitors, but it will also convince consumers that in a sea of prospects, your business is the only one capable of satisfying their needs. Many different components can go into developing a brand, including eye-catching designs and a unique name; however, a brand encompasses more than just a logo. It’s what clients take away from the experience of working with you. It’s what your company stands for and is known for within your market. Coming up with a brand means coming up with what your company promises to deliver, whether that’s perfectly seasoned gourmet pizzas or impeccably tailored shirts. Branding includes the overall style of your company and the meaning it has to clients. Ideally, it would motivate people to buy your products or use your services.

If you don’t define your brand, you create the possibility that someone else will do it for you, including your competitors. Defining you brand allows you to control—or at least influence—how others perceive you. An effective brand marketing strategy minimizes your company’s chances of fading into the background and solidifies your reputation as a veritable force to be reckoned with. Strong branding demonstrates that a company aspires to something greater than just business as usual. By raising your status from a basic commodity to a brand, consumers will be willing to pay a premium for your services or products.

Ultimately, branding is perhaps most essential because it increases the chances that people will remember you, even as the battle for consumers’ attention (and money) rages on. A fully-developed brand identity will push your business to the forefront of consumers’ minds, making them more likely to recognize you, enlist your services, and remain loyal long after the conclusion of your professional relationship. It takes a lot of time to build (and maintain) these valuable customer relationships. Let me give you a few examples of successful branding:

-Coca Cola: The majority of people instantly recognize this brand. Their logo, the Christmas songs, TV commercials, ads and cans are a part of the Coca Cola branding strategy. This brand has been around for decades, allowing its message to go from generation to generation, and all of Coca Cola’s efforts have paid off. Wouldn’t you agree it is quite hard to imagine a world without Coca Cola?

-McDonald’s: Remember when you were a kid and going to McDonald’s was a treat? Of course you do! This is why you will probably take your (future) children to come and have a quick bite here every once in a while. McDonald’s introduced Happy Meals for children, including a small toy in every meal box. A smart move, given the fact that competitors soon offered similar deals. Furthermore, they incorporated the word “Mac/Mc” into their product names, like “McNuggets” or the famous “Big Mac.” These decisions have had major influence on the way customers perceive the brand.

-Apple: Apple has found a way to become one of the most popular brands in the world by branding themselves successfully. Mac computers aren’t for just anyone, nor are the iPad or the iPhone. The late Steve Jobs was known for his way of presenting new products to the public and used his black turtleneck sweater as part of his strategy. Even the use of putting an “i” in their product names is all part of Apple’s branding strategy. The designs of the products, the campaigns and product launches are all in sync with Apple’s style and its branding.

You can say that these companies have become experts in business branding, based on their successes. Branding could be perceived as part of marketing or as a separate component, but it is definitely closely related to marketing. Before you start diving into concepts to market your business, make sure you have determined a brand identity and are aware of all the aspects that come with brand management.

from http://www.onlineadvertisingagency.info/2012/02/27/the-importance-of-branding-for-businesses/

5 Likes

Re: The Importance Of Branding Your Business by bigx(m): 5:08pm On Jan 28, 2013
Ok.
Re: The Importance Of Branding Your Business by yuzedo: 5:10pm On Jan 28, 2013
Ok.
Re: The Importance Of Branding Your Business by cr8v(f): 5:23pm On Jan 28, 2013
The beautiful symphony of art and business has transformed many kiosk into departmental stores

A business with no sign is a sign of no business. Your brand is your corporate signature in the market place. It makes you stand out.
Colors
Coming up with your brand identity begins from your choice of colors. Colors convey different meaning in the mind of the beholder. Green for instance stands for nature, renewal, health etc. It will be a good color for a pharmaceutical firm for instance
Logos
With your colors in tact, you can go ahead to create a logo. Logos are the chief visual component of a company's overall brand identity. Logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry
Tag line
What is the slogan you should be known with. Your tagline summarizes what you stand for in a nutshell.
others
After all these are in place you can go ahead to design your corporate stationeries and others

Below is an example of our branding project, from logo creation to business cards and other stationeries

5 Likes

Re: The Importance Of Branding Your Business by Nobody: 5:31pm On Jan 28, 2013
a business with sign is a dumb one
Re: The Importance Of Branding Your Business by gees02(m): 5:33pm On Jan 28, 2013
finally, a front page thread that actually educates. nice one op.
Re: The Importance Of Branding Your Business by braine(m): 5:34pm On Jan 28, 2013
I'll keep this in mind. cool
Re: The Importance Of Branding Your Business by cash22(m): 5:45pm On Jan 28, 2013
me too
Re: The Importance Of Branding Your Business by Pharoh: 5:49pm On Jan 28, 2013
Very educative thread.
Re: The Importance Of Branding Your Business by Mrthunzzz09(m): 6:08pm On Jan 28, 2013
this is gr8.
Re: The Importance Of Branding Your Business by tripledub: 6:11pm On Jan 28, 2013
op.
Thanks for d post. Branding is one critical success factor dat if properly done can skyrocket any business frm zero 2 cash in less than 3yrs. Our business men here in nigeria need to b taught d powers of branding to their business. Although branding is very expensive but if professionally done ll yield more profits to any business on d long run.
Re: The Importance Of Branding Your Business by kenbee(f): 6:19pm On Jan 28, 2013
thats the key identity of any serious entity. just got mine and it affected my biz positively
Re: The Importance Of Branding Your Business by bigfat01: 6:35pm On Jan 28, 2013
branding in nIgeria

Re: The Importance Of Branding Your Business by kaysy(m): 6:57pm On Jan 28, 2013
thanks to op, i think the only thing am missing out here is the slogan, my business is yet to have a singular slogan that will encapsulate all part/sections of what i really do. well i have to start thinking seriously about it now.
Re: The Importance Of Branding Your Business by Nobody: 6:57pm On Jan 28, 2013
Creating a great brand also goes beyond colours and logo. It includes meeting up with customers expectation thereby getting good reviews and referrals from such customers. Facebook and twitters logos would be useless without giving users a great social networking experience. Same goes for other brands who are into other kinds of business.


So branding also includes meeting up with customers expectation or giving users a wholesome experience. It is when a business achieves this that their customers would be proud to identify themselves with such businesses.


Same also goes for creating a wholesome online presence.

1 Like

Re: The Importance Of Branding Your Business by mich2012: 6:59pm On Jan 28, 2013
Nice piece
Re: The Importance Of Branding Your Business by Nobody: 7:02pm On Jan 28, 2013
A girl will never take you serious until you give her your complimentary card, your calendar with your business name on it or a sourvenir.

Am very sure of that one. So i agree that branding is good.
Re: The Importance Of Branding Your Business by KBARBIE(f): 7:05pm On Jan 28, 2013
Is it possible to brand an existing product? If yes, how do you rebrand a product like indomie?
Re: The Importance Of Branding Your Business by omanifrank(m): 7:08pm On Jan 28, 2013
everytin bores to concept
Re: The Importance Of Branding Your Business by erad(m): 7:17pm On Jan 28, 2013
KBARBIE: Is it possible to brand an existing product? If yes, how do you rebrand a product like indomie?
Yes it's possible... alot of factors need to be taken into consideration though, because an image already exists and the new image is either going to enhance or correct a negative shadow the previous image might have cast on the business.
Re: The Importance Of Branding Your Business by Nobody: 7:26pm On Jan 28, 2013
okpara ugo: A girl will never take you serious until you give her your complimentary card, your calendar with your business name on it or a sourvenir.

Am very sure of that one. So i agree that branding is good.
A good enough reason for young entrepreneurs to start branding. Lol!
Re: The Importance Of Branding Your Business by ibide(m): 7:42pm On Jan 28, 2013
Op thank u very much even my lectural do not come as far as this
Re: The Importance Of Branding Your Business by ibide(m): 7:43pm On Jan 28, 2013
Op thank u very much even my lectural didn't come as far as this
Re: The Importance Of Branding Your Business by GraphicsPlus(m): 8:10pm On Jan 28, 2013
Good thread. But u should have changed MacDonalds to Mr. Biggs or ShopRite owing to the fact that MacDonalds hasnt come to Nigeria.

Who says Indomie needs rebranding? Pls dont say that again. Indomie currently remains the leader in the world of noddles in Nigeria.
Re: The Importance Of Branding Your Business by erad(m): 8:12pm On Jan 28, 2013
GraphicsPlus: Good thread. But u should have changed MacDonalds to Mr. Biggs or ShopRite owing to the fact that MacDonalds hasnt come to Nigeria.

Who says Indomie needs rebranding? Pls dont say that again. Indomie currently remains the leader in the world of noddles in Nigeria.
KBARBIE didn't mean that, she was just using indomie as a brand example to drive in the point of her question.
Re: The Importance Of Branding Your Business by justmenoni: 9:32pm On Jan 28, 2013
Nice concept but why be say na only yankee image i dey see? what happens to our own Mr Biggs? Nairaland? Arik Air grin grin grin grin and the father of the father NAIRALAND..
Re: The Importance Of Branding Your Business by osisey2010: 11:03pm On Jan 28, 2013
cr8v: The beautiful symphony of art and business has transformed many kiosk into departmental stores

A business with no sign is a sign of no business. Your brand is your corporate signature in the market place. It makes you stand out.
Colors
Coming up with your brand identity begins from your choice of colors. Colors convey different meaning in the mind of the beholder. Green for instance stands for nature, renewal, health etc. It will be a good color for a pharmaceutical firm for instance
Logos
With your colors in tact, you can go ahead to create a logo. Logos are the chief visual component of a company's overall brand identity. Logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry
Tag line
What is the slogan you should be known with. Your tagline summarizes what you stand for in a nutshell.
others
After all these are in place you can go ahead to design your corporate stationeries and others

Below is an example of our branding project, from logo creation to business cards and other stationeries
I'd like you to help me create a complimentary card for my business... How do I go about it and how much will it cost me?
Re: The Importance Of Branding Your Business by osisey2010: 11:04pm On Jan 28, 2013
cr8v: The beautiful symphony of art and business has transformed many kiosk into departmental stores

A business with no sign is a sign of no business. Your brand is your corporate signature in the market place. It makes you stand out.
Colors
Coming up with your brand identity begins from your choice of colors. Colors convey different meaning in the mind of the beholder. Green for instance stands for nature, renewal, health etc. It will be a good color for a pharmaceutical firm for instance
Logos
With your colors in tact, you can go ahead to create a logo. Logos are the chief visual component of a company's overall brand identity. Logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry
Tag line
What is the slogan you should be known with. Your tagline summarizes what you stand for in a nutshell.
others
After all these are in place you can go ahead to design your corporate stationeries and others

Below is an example of our branding project, from logo creation to business cards and other stationeries
I'd like you to help me create a complimentary card for my business... How do I go about it and how much will it cost me? N.B. Subsidized rate pls
Re: The Importance Of Branding Your Business by Youngzedd(m): 11:10pm On Jan 28, 2013
KBARBIE: Is it possible to brand an existing product? If yes, how do you rebrand a product like indomie?

Tommy tommy suppose answer this question.

What is the difference b/w Tommy tommy and Indomie, I gues you know that, the vegetables inside and packing.
Do something better than that, I product must like something, your work is to fish out what it lacks and ammend urs.

This thread reminded me of what Ewen Chai taught me then.
Re: The Importance Of Branding Your Business by gwuraiyke: 11:13pm On Jan 28, 2013
NICE NIGERIAN BRANDS....THIS SHOWS THAT WE ARE NOT LEFT BEHIND!
...EHEN THIS KEDRA SPRING WHAT PRODUCT IS THAT. IT SEEMS NOT TO BE COMMON
bigfat01: branding in nIgeria

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