Fashion Wire Daily - Nigeria, West Africa - In the past, The     United Nations World Food Program (UN WFP) has called upon Hollywood celebrities such as     Penelope Cruz,     Drew Barrymore and     Colin Farrell to further its campaign against hunger in an attempt to reach its goal of reducing world hunger by 50 percent by 2015. So it was only a matter of time before the fashion flock answered the UN WFP's call to arms, as well.

On Saturday, April 22nd, 2006, in the city of Lagos in Nigeria, West Africa, UN WFP, in conjunction with Health PR, West Africa Nigeria Limited, launched its much anticipated "Catwalk the World - Fashion for Food" global campaign.

Held at the The Lagoon, a venue on the banks of Lagos Island that provided striking views of the city of Lagos, the event marked a turning point for UN WFP, as it was the first time the not-for-profit organization fused the world of high fashion with its campaign to feed the children.

"Fusing fashion with charity is perfect," said Nigeria's ex-beauty queen and fashion icon Nike Osinowo, after the runway show. "Personally, I do a lot of charity work and fashion is like my hobby. I love it and am totally obsessed with clothes so it's a good way to draw attention [to] a good cause."

The glamorous red carpeted event drew Nigeria's high society and A-list celebrities, as well as international dignitaries who came to be seen, party, dine and, most importantly, raise 50 million Naira (the equivalent of over $3 million) to help put nutritious meals in the stomachs of hungry children within Nigeria and the world over.

On hand to capture the glitz and glamour were national and international media such as Fashion TV, Silverbird, MNET and E! Entertainment Television. The event was sponsored and produced by some of Nigeria's most elite companies, including True Love Magazine, West Africa (Nigeria's leading lifestyle magazine for women), Toyota Nigeria Limited and Virgin Airways Nigeria. Also helping with production was South Africa's premiere fashion event producer, Jan Malan.

Richard Mofe Damijo, one of the biggest "Nollywood" stars (Nollywood is the third largest film industry behind India's Bollywood and America's Hollywood, and Damijo is known locally as RMD and often referred to as "Nigeria's     Denzel Washington", hosted the show along with Ifeoma Williams, an attorney and one-time Ms. Lux (Lux being the famous Nigerian skincare company).

Guests were treated to performances by Ghanaian pop group V.I.P, who were winners of last year's prestigious African Music Awards, and Yinka Davies, Nigeria's beloved singing sensation, whose strong, sexy and soulful voice caused goose bumps for most in the crowd.

And then there was the fashion. Particularly stunning were the haute couture designs of Deola Sagoe, the UN-appointed Nigerian fashion designer for the Fashion for Food Campaign. Sagoe, an exceptional and innovative fashion leader who has shown her collections during Milan, New York, Europe and South African Fashion Weeks was, for the first time, showing in her homeland. (When she showed during New York Fashion Week in September 2000, Vogue editor-at-large Andre Leon Tally was among the judges who crowned Sagoe winner of Africa's Designs Fashion Competition.)

Instrumental in redefining the identity of the African woman as urban and cosmopolitan, her collection featured a mélange of Asian, European and traditional-yet-luxurious Nigerian fabrics, such as aso oke and raffia, and offered a witty interpretation of the fashion trends of the 1920s, ‘50s, African Renaissance and Edwardian/Victorian eras. Many of the 60 all-handmade, vibrantly colorful looks Sagoe showed boasted flattering hourglass silhouettes, their full backs juxtaposed with extraordinary attention to detail, precise finishing and heavy embellishment. She paired most of her designs with custom handmade shoes and hats that furthered the collection's haute air.

"I turned African rafia material on its head so that the ordinary eye would not know it's African fabrics," said Sagoe before her show. "The details are crazy - and Africa has never looked this way before!"

Indeed. On the runway, with hair elegantly coiffed by famed Nigerian stylist Bobby Eke and glamorous makeup done by artists Ogechi Iromantu and Bunmi Olunloyo, some of the world's most beautiful women - all of whom happen to be Nigerian supermodels now based in New York, including Oluchi, former     Miss World, Agbani Darego and the so-called "Naomi Campbell of South Africa," Funmi Alayeimola - used their long sexy strides to help feed the children.

Fola Adeola, a highly respected banker, activist and UN Ambassador for the World Food Program in Nigeria, said after the show, "Our role is to consistently raise funds to ensure the sustainability of the program that the [Nigerian] President has put in place. We want it to spread beyond Abuja [the capital of Nigeria] to every state in the country. The cost is huge and we don't expect to leave it to the government alone."

The Catwalk for Food Program is now headed to other countries within Africa, the Middle East, Asia and Europe and will have a finale in Capetown, South Africa. To help support the UN's World Food Campaign to end hunger, visit www.wfp.org.

[Editor's Note: Writer Uduak Oduok is also a part-time model who contributed her services to the UN WFP "Catwalk the World - Fashion for Food Campaign" runway show.]


For more pics: http://www.fighthunger.org/catwalk

What do you guys think? Is it a good idea
or just a chance for socialites, big boys and big girls to show off[color=#990000][/color]I think its a good idea , anything that raises money and awareness for a good cause is great in my book

Isn't that the event during which some models, including Agbani Darego, were said to have removed their tops?

Frankly, I don't care. What we need is infrastructure, not food. Even if you want to feed the children, catwalking (with or without exposed top) is not the answer. Just buy food and give it to them, duh!

Yes oo, i heard some of the clothes were hella scandalous, about the issue of giving them food, apparently they raised about 50 million naira which will go towards buying food

Seun:

Isn't that the event during which some models, including Agbani Darego, were said to have removed their tops?

Frankly, I don't care. What we need is infrastructure, not food. Even if you want to feed the children, catwalking (with or without exposed top) is not the answer. Just buy food and give it to them, duh!

i don't quite agree with you. In my opinion, the basic thing many nigerians need is food. If they work with filled stomachs, their rate of production will dramatically increase because they will have the physical ability/strength. When it comes to raising funds, organizing social functions such as races, parties, etc, is a very good way of attracting potential funders thru' VIP treatment, etc. You know it is called the "face in the door technique". That is you give them a little treat and then you recieve more in return.

i don't quite agree with you. In my opinion, the basic thing many nigerians need is food.

How do you know this? Have any Nigerians asked you for food recently?

Last time I checked, Nigerians were looking for jobs, not food. When you have a job, you get money which you can use to buy food from the market. We are not experiencing famine in Nigeria; food is abundant. If a child is hungry, what she needs is a job for her parents so they can buy food for her!

When i was in nigeria, what people always requested for was food.

That must have been a very long time ago, unless you feel that professional beggars are representative of the Nigerian population. Food is available, what people need is productive employment to get money to buy it.

Here we are trying to copy western ideals and miss the point in the process. the Breast cancer awareness fashion show held in newyork included stars like gwinnet paltrow, renee zewelleger, catherine zeta jones. There were no topless model in sight. The fahion show for the Katrina fund that included Beyonce, Naomi , had no topless females in sight. Why? Because its is not warranted, and it certainly does not generate the type of positive publicity you want. Only Designers and people trying to shock, to gain fame from the press for thier notoriety have topless model. How do these toplesss unknown or known beauties translate into food for starving children. People are hungry in nigeria not because there is no food in the markets(last I checked) but because they don't have the money to afford it.

@Topic
I think it is a good idea & a chance for the big boys to show off. But showing off draws attn and draw money.

@Seun
When the last time you heard of a food surplus in Naija? People do need food. In my place the people on eat once a day in the winter. And that's only potatoes or rice not even a yam to yourself. But I'm from the country and I don't think the food is meant for us. But at least the orphans and those in dire straits can be given some help. Yes we need jobs & infrastructure, but most we reject food? I think that the charitable focus was on food b//c the West - who were the people they were trying to attract in my opinoin - think of us as "food needy" not on the brink of an IT revolution or improving infrastructure. It's a result of racism. Quite sad. But who donates cement or infrastructure anyway?

@Eastcoast
I feel you.

@Divadarin
Ok, I do not agree with you. Let me see here:

divadarlin:

Here we are trying to copy western ideals and miss the point in the process. the Breast cancer awareness fashion show held in newyork included stars like gwinnet paltrow, renee zewelleger, catherine zeta jones. There were no topless model in sight.

So we are copying the WEST by showing our breasts while they cover their breasts? Sounds to me like you want "us" to copy the West and their celebrity laden "charitable" functions by keeping our clothes on. Don't forget: (a) Bare breasts are still part of Nigerian cultures, (b) Bare breasts are still part of European artistic culture, (c) Human bodies are beautiful and (d) Today's outrage is tomorrow's art (think: Guernica or Michaelanglo's David).

divadarlin:
The fahion show for the Katrina fund that included Beyonce, Naomi , had no topless females in sight.

Who cares about who it included? They do it their way & we'll do it ours.

divadarlin:
Why? Because its is not warranted, and it certainly does not generate the type of positive publicity you want.

Everyone has their own opinoin. I don't think it's negative publicity.

divadarlin:
Only Designers and people trying to shock, to gain fame from the press for their notoriety have topless model.

Yes people like Manet. Victoria's Secret. Bad crowd. Honestly, do you watch Milan Fashin week?

divadarlin:
How do these toplesss unknown or known beauties translate into food for starving children. People are hungry in nigeria not because there is no food in the markets(last I checked) but because they don't have the money to afford it.

How does a rock concert in Philly "forgive African debt"? You see it is not only in Naija that charities don't seem to make sense. It's for both reasons you have stated. In some areas, for lack of money. In other areas, for lack of food. Next time you see countries like Niger on the news remember the climate and life in the North is like that of Niger. The climate & life in the SE is no laughing matter either. Even water is in short supply.

Divadarlin, you seem to be really critical of this function. You compare everything to the US function and then say have much the LAGOS show is inferior but really it is not inferior based on what you said, only different. What's wrong with different. Don't misunderstand: I do not cosigned everything they did either. But how many times has something like this taken place in Lagos? Ehnnn! You see, we learn from experience. No one tells us "Naija lady come to yankee so we can teach you how to throw a charity etc. etc." These people learn by themselves & all things considered we should give them props!

No offense to chinani. But we all know that the westerners are the pioneers of the fashion industry ant they still dictate what is in and what is out. We are still playing catch up. Yes in the past we girls dance naked for MARRIAGE not food for starving children, Yes we walked around naked, also men walked around half naked(but there was innoncence back then that is lost now.)

Music is used as a tool in most charity events because it has been proven that you do not underestimate the power of words in a song eg (free mandela) or in a speech e.g. (Martin Luther (i had a dream) to stirr the emotions of individuals to rally around for a cause. I have seen past Miss worlds come back to give stirring speeches that moved audiences to get activelly involved. The best we could come up with is a pair of breasts.
Westerners are the pioneers of flashy charity events and also the pioneers of nudity on the fashion runway. But these pioneers drew a line. Why? the bottom line is you need to ask yourself what is my goal? what kind of emotions do I want to stirr up in people? Whats are the benefits to this? Pdiddy might have a risque advert for his perfume, but guess what? during his Vote or Die campaign I did not see two half naked women escort him to his interview with Bill O'Reily. Sex sells magazines but it does not sell diapers.
Africans have always been copycats, but as follows with copy cats you copy but do not truly understand the intentions or meaning of what you have copied because that can only be gotten from the originals.

Divadarlin, I also mean no offense, but your previous post proved my point which is that you are so full of admiration for the WEST that you can't conceive of things being done differently. Abeg, use your imagination.

My point was that [b](a)[/b]things can be done differently and still be effective as well as [b](b)[/b]that this fashion show was not so different at all. I'll ask again, Do you what the Fashion weeks of Milan? Or Rome? Or Paris? Or London? Yes, there are bare breasts. So if that's your soap box, can you get off it please?

divadarlin:
Music is used as a tool in most charity events because it has been proven that you do not underestimate the power of words in a song eg (free mandela) or in a speech e.g. (Martin Luther (i had a dream) to stirr the emotions of individuals to rally around for a cause. I have seen past Miss worlds come back to give stirring speeches that moved audiences to get activelly involved. The best we could come up with is a pair of breasts.
Westerners are the pioneers of flashy charity events and also the pioneers of nudity on the fashion runway. But these pioneers drew a line. Why? the bottom line is you need to ask yourself what is my goal? what kind of emotions do I want to stirr up in people? Whats are the benefits to this? Pdiddy might have a risque advert for his perfume, but guess what? during his Vote or Die campaign I did not see two half naked women escort him to his interview with Bill O'Reily. Sex sells magazines but it does not sell diapers.

As for the Americans you named or alluded to in the music industry, namely Beyonce and Pdiddy, my dear they are not charitable. Please post and tell me how they have improved anything? Yes, they attend quasi charity events which serve as their publicity stops. What's so charitable about that? Pdiddy made shirts. ok. And I'm supposed to me impressed b/c he went on BILL FUCKING O'REILLY! And who was he reaching on that network w/ that idiot? BILL OREILLY is douche, a sensationalist, a propagandist and xenophobic to the point of racism not worthy of the term "conservative". Shall I say more? Futhermore, please attach results to Pdiddy's t-shirt campaign. Ehnn! Let's have results from the beloved WEST. You also ignored my illusion to the "absolve Africa of debt" campaigns that the WEST had. It also featured musically headliners. Please tell me of these results . I want to know of these "pioneers".

divadarlin:

No offense to chinani. But we all know that the westerners are the pioneers of the fashion industry ant they still dictate what is in and what is out.

Maybe to you, but I don't take dictation. And yea, you heard right.

divadarlin:
We are still playing catch up.

Only you're opinion.

divadarlin:
Yes in the past we girls dance naked for MARRIAGE not food for starving children,

For marriage or for starving children, my point was in Africa, nudity is part of the artform or beauty aestithic. Ehnnn. Can you please tell me what your idea of fashion is? I'm serious now. B/c this Lagos biz was meant to be haute couture, that's high fashion. Haute couture is about the artistry and the fantasy. So when someone said "who would wear that?" I nearly laughed b/c it's about the fantasy! It's not supposed to be a "ready to wear" line (i.e. clothes you'd wear to the mall).

divadarlin:
Yes we walked around naked, also men walked around half naked(but there was innocence back then that is lost now.)

Innocence lost? Well that's your opinion. Anyhow, who told you that we were "innocent"? Sounds like some "noble savage" nonsense that you learned in school. I don't want carpal tunnel syndrome so here's a link. http://en.wikipedia.org/wiki/Noble_savage The Zulus and Ndi Igbo are no more innocent than Czechs and Russians. We are all men on Earth.

divadarlin:
Africans have always been copycats, but as follows with copy cats you copy but do not truly understand the intentions or meaning of what you have copied because that can only be gotten from the originals.

I don't know where to look. Are you an "African" my dear? I suspect not. For one, Africa is not a monolith. Do not lump Malawians with Nigerians. Ok? It's impolite and it ruins whatever point you are making b/c what is true of us is not true of them & vice versa. _{Ok, I'm off my soap box}. We "understand" very well thank you. Imitation is the purest form of flattery. That's a popular quote for a reason. So there's for your copy cat jazz. Also, have you ever watched your beloved musicians? Aren't they copy catting the dance moves. Those moves were born in Nigeria - they can't do it like Efik people can for real - but should we chastise them for dancing? Or what about the Bohemian look? That was born in Bohemia, but you see everyone copy abi? Watch in a few years you'll see a headdress on the runway & want to know why Africans are copying that too.

*Hisses*

You act like the fact that nudity on the runway is news, everybody knows that there is sometimes nudity on runways.
I said bad copy cats refuse to admit that they copied, Chanel was the first fashion house to create the fashion show"presenting of designs by a designer to an audience). Beauty pageants were created by westerners that is why today the beauty pageants cop the western format for Beauty. Ben Bruce repeatedly said that he told the pageant organizers to look for a western Queen, and after Agbanis victory every other beauty pageant began to look for one.g. Miss Nigeria, Lux blah blah blah now have western specifications. I will repeat bad copy cats refuse to admit that they are copying.

The only reason I referred to Beyonce and Pdiddy is because they like Agbani( a celebrity in her own rights) came to a charity event to use their fame to further a cause. What I criticized was their individual manner of approach.
In the editorial that flashed the picture of Agbani topless, where was the mention of a speech or a take home message to stirr us. Since this is such an important event ( Charities are important events) could she not have penned one word for the event, and maybe voiced it, I'm sorry chinani believes that her breasts stood a better chance of rallying the idea. Lets us support her effort oooh I'm sorry but tomorrow now when some says that a beauty queen is nothing more than a pretty face, some people will start crying

there is a difference between a entertainment at A CHARITY EVENT FOR CHILDREN and a FASHION SHOW. If you see both as the same, unfortunately you have missed the point.
In life you must always have a point of view. This is not a WESTERN IDEA as you imply but a universal one. As a person western or Black you do not wake up one morning and pick up your Biology text book to study for an Economics exam. Whats the point? If you are suggesting that unfortunately all Nigerians are pointless decision makers please speak for urself.

divadarlin:

You act like the fact that nudity on the runway is news, everybody knows that there is sometimes nudity on runways.

I ACT LIKE NUDITY ON THE RUNWAY IS NEWS? Are you sure you're reading my posts? Reread them then b/c I said everything to the contrary!

divadarlin:
I said bad copy cats refuse to admit that they copied, Chanel was the first fashion house to create the fashion show"presenting of designs by a designer to an audience). Beauty pageants were created by westerners that is why today the beauty pageants cop the western format for Beauty. Ben Bruce repeatedly said that he told the pageant organizers to look for a western Queen, and after Agbanis victory every other beauty pageant began to look for one.g. Miss Nigeria, Lux blah blah blah now have western specifications. I will repeat bad copy cats refuse to admit that they are copying.

So you either admit your a copy cat or you are in denial. Copy cat or denial. I pick. . .j/k Anyway, I guess the whole fashion world are copy cats. Now, it sounds like you're making some of my points for me. Remember when I wrote: Imitation is the best form of flattery. (Best = purest LOL)

divadarlin:
The only reason I referred to Beyonce and Pdiddy is because they like Agbani( a celebrity in her own rights) came to a charity event to use their fame to further a cause. What I criticized was their individual manner of approach.
In the editorial that flashed the picture of Agbani topless, where was the mention of a speech or a take home message to stirr us. Since this is such an important event ( Charities are important events) could she not have penned one word for the event, and maybe voiced it,

I can understand this point of view here. I haven't heard this critique from you before so if this is what you meant, I surely did not know. However, once again, your critique of Agbani does not apply to Pdiddy & Beyonce. Where has Beyonce spoken? And Pdiddy? If you mean his rubbish shirts then

divadarlin:
I'm sorry chinani believes that her breasts stood a better chance of rallying the idea.

I don't. Where did I say that? I refuted some of your criticism. That's all.

divadarlin:
Lets us support her effort oooh I'm sorry but tomorrow now when some says that a beauty queen is nothing more than a pretty face, some people will start crying

No tears from me. I don't like pagaents. I like Agbani.

divadarlin:
there is a difference between a entertainment at A CHARITY EVENT FOR CHILDREN and a FASHION SHOW. If you see both as the same, unfortunately you have missed the point.

It seems I have missed the point. Care to drive it home for me. Also what charity event was for children? The "forgive African debt"? Eh? I confused as to what you're talking about.

divadarlin:
In life you must always have a point of view. This is not a WESTERN IDEA as you imply but a universal one. As a person western or Black you do not wake up one morning and pick up your Biology text book to study for an Economics exam. Whats the point? If you are suggesting that unfortunately all Nigerians are pointless decision makers please speak for yourself.

This is wholy unintelligble to me. If you could rephrase I'd appreciate it. I NEVER SAID THAT ANY NIGERIANS WERE POINTLESS DECISION MAKERS! Please quote whatever comment you're taking issue with. Au contraire, I implied the organizers were inmaginative and that they did their best.

Big Nonsense! There are hungry pple in the US too, does the WFP hold "topless" (or clothed) fashion parades to raise money to feed the American hungry and homeless? No!
The government is held accountable for feeding and clothing its citizens!
Nigerians do NOT need food aid! Not that there are no hungry pple but raising money to feed them is only a drop in the ocean, what we need is a concerted govt effort to improve infrastructure (this to draw foreign investment), what we need is electricity,, pipe borne water, mortgage system to reduce our cash and carry economy, create jobs by diversifying the economy (agriculture - we have land! ). When pple have jobs, security of lives and property and a viable agricultural sector, Nigerians will more than feed itself! We have arable land and we do not suffer drought, why can't we feed ourselves?

We have arable land and we do not suffer drought, why can't we feed ourselves?

Chinani, he has won. I admire your nferynistic tenacity but please let this one slide, thanks.

Well I do not think that he refuted what I said. I also agree that we must improve infrastructure. This is a huge need. But must ppl die while we wait? Also, why characterize the event as a "topless fashion show"? When this same thing happens abroad it is not called such a thing? Anyhow, Davidlyan, I agree w/ you.

Seun:

Chinani, he has won. I admire your nferynistic tenacity but please let this one slide, thanks.

Thanks! I admire me you too.

NOTHING orignal about all the designs on the catwalk!!!

Deola just simply reproduced old designs!

And besides those designs and fashions were not for blackwomen.
Those are vintage clothes that would pass as costume now!

I wish she was original and creative!

Overall, they look like a CARNIVAL, not a fashion show!!! I have heard so much about her and I expected something solid and unique, not Old vintage styles of the 1920's!

Talk about costume parade. I mean wat is so 'fashionable' about this?





Btw, i agree with seun when he says what the people need is infrastructural facilities, and JOBS. making a fashion show which b y the way is just more like an entertaining/costume parade for rich people to go spread their wings, is in no way helping those in Nigeria.

Well yeah, the money made from that will be send to charity homes. But what about people who are not in those charity homes? Not everyone suffering can get to the charity homes, or are they gonna be pouring out the money from an helipcopter for people to pick?

This is a good idea of making money -- i agree, but there's a but.

Anyways, my two cents.

@Hot-angel
I actually like both these pics. But I perfer the 2nd. Haute couture is about fantasy. It is not ready-to-wear.

"Haute couture is not only made-to-order for a specific customer, it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish, often using time-consuming hand-executed techniques. [It] refers to any unique stylish design made to order for wealthy and high-status clients.

The French term for ready-to-wear (not custom fitted) fashion is prêt-à-porter. Every haute couture house also markets prêt-à-porter collections, which typically deliver a higher return on investment than their custom clothing. In fact, much of the haute couture displayed at fashion shows today is never sold; it is created to enhance the good name of the house. Falling revenues have forced a few couture houses to abandon their less profitable couture division and concentrate solely on the less prestigious prêt-à-porter. These houses are no longer considered haute couture."

So, to be a big name in the fashion world you have to do numbers like this. As someone already pointed out, there's some emulation here. I like it others don't. Fair enough. Have you ever seen the rubbish Valentino or even C. Dior comes up with? Yeesch! It's like imspired by schizo- toddlers. You like some, you leave some. I feel you. I just wanted to point out that what they are doing has precendence & earns street cred in their industry.

Well, your very entertaining and enlightening posts have even done more for the Fashion for Food Show than all the Nigerian newspapers reports on the show.

The show was not the first time that Nigerian models showed us their bare boobs.
My friend Modela started it even before Dakova.

I don't lose sleep over topless female models, because I love boobs. Upright ones mind you and not dangling ones.

I like the second one too.



I enjoyed reading Chinani and Davidylan's debate. . , very interesting.

I would love to add but I guess I got here too late.

These models better be prepared to lose another 30 pounds if they hope to make it big.

I really enjoyed the debate and I agree that amongst the forefront of Nigeria's needs are employment and infrastructure BUT at the end of the day, someone woke up from their bed, came up with this idea and implemented it! Mensah - the guy who came up with the concept, pitched it to the UN now they are hosting fashion shows all around the world for this cause (hunger). At least thousands of children who were starving will be helped, He didnt get paid, Deola Sagoe didnt get paid, everyone was just doing it to support what they believe in. Yes it was an opportunity for socialites to party and flaunt their goodies but hey, it did some good. So whether it doesnt create jobs or Agbani showed her boobs or the clothes are unwearable it really isnt the point.
We should be proud whether we like the show of 'boobs' or not! At the end of the day, even if ONE child benefits it is a step in the right direction.

Afeni damn!. . . they look fine to me.

my only question is what have all the big mouths here done for their country?
@seun yes they need infrastructure, but what is so wrong with this show? Nobody here is really qualified to talk about what sort of help the peole need if they have never done anything for the people or have not been part of any group that affect change or atleast try to. Talk talk talk is what you all know best. Too many chiefs not enough indians is what i say,

The show was a good thing, naked or not,

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