The impression you get from seo web marketing is quite an indigenous one, because each keyword used on search engine have got their own specific volume of searches, so imagine you have a list of 20 keywords you rank on, and a minimum of 1000 search volume every month, you can estimate from 20,000 monthly impression, you should have a 10% click through rate with a minimum conversion of 1%. This helps you to flow with a guide line of 2000 clicks every month and a sales conversion of 200, so if you are to sell a product online for 20 USD then you will make a return of 4000 USD every month.
Such can be told of SEO OPTIMIZATION and a well planed PPC, and with this you also build a reputable online branding using search engine, the combination of PPC and SEO for your branding on SEARCH ENGINES can really help you build credibility and also improve the click through rate on your site.
A lovely impression from a site with over 200,000,000 page views per day is really something, hence the opportunity of placing ads on such sites, the other option or inclusion will be social media presence, they also have a lot of impressions that equals and even beat some search engines, placing ads, and performing social media marketing can help your online branding efforts, you can create fanpages, groups, status updates for a certain followers of individuals that are interested in what it is you offer etc.
You can take a closer look at the impression am getting from my website and tell me if your normal newspaper can get you this steady growth without draining your pocket, more annoying is the fact that the other offline form of impression are not that measurable to the point of you knowing why they are not taking the bait.
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