Yes, it is no longer news that Nigeria’s leading telecoms company MTN is coughing out N100m as endorsement fees for its new ambassadors however you guys didn't know why they made such a move!
NET reports that MTN which has had a radical shift in policy, following the recent portability drama, is hoping to push pop star Davido, along with four Project Fame alumni, as brand ambassadors; before any rivals – especially Etisalat which was badly burnt in the Saka Portability campaign – picks them up....
http://www.kemifilani.com/2013/05/why-mtn-splashed-over-n100m-on-new.html