Put away your Compasses people! kim and kanye may have named their daughter North West,but they are not referring to the direction. There were so many critics, when news broke that they named their baby,north west but the couple reportedly has a very good reason for the unique name and it has nothing to do with road maps or directions,lol. Actually what the name means to the couple is "up" a metaphor,that their daughter is "an amazing thing in the world". and basically you can't get higher or better than their daughter. They see her as the "pinnacle to their relationship".