In today's world the internet is more and more important for businesses that want to keep up with the times, grow their business and attract new customers.

Business directories are vital for businesses and consumers a like, they are the way forward for businesses to promote what they offer in terms of services and products, while also being the number one resource for consumers to find and compare what is on offer for a product or service they require.

One of the key factors and benefits of business directories is they offer an unbiased data base of a variety of businesses and services, there is no charge for customers to search and find what they are looking for, and lastly there is no obligation for anyone to use them.

Business directories are cost affective, most of them offer a one off cost to list a business or service, some offer yearly subscription. But which ever cost, if you get listed on the right ones, the benefits for the business out weights the listing cost.

Especially for businesses in Nigeria, that don't know much about online promotion, and how to attract customers, other than just wait for them to walk through the door.

The key thing is, to make sure that the street address of the business, the telephone number, and the website if you have one, a good description of what the business is all about, are a must when you're listing your business in any business directory.

Business Directories are the right way forward for small and medium size businesses in Nigeria.

If you know good directories that will help businesses, share them here.

Which can we leverage?

In terms of what Directories to list your business or services there are two main types of Directories that offer very similar listings, the difference being one offers a one off fee for a permanent listing on the directory the other offers yearly subscription.

Both types of directories offer standard listing and featured listings, the benefit of featured listings over standard is that your business or service appears at the top of the category your listing in, which means more potential customers see what you are offering.

an example of each of these directories are below

http://www.nigeriapagesonline.com/ offers one off fee for listings

http://www.ngex.com/ offers yearly subscription for listings

Depending on your budget both types of directories are good to list in, one thing though about a yearly subscription is, you must remember to renew your subscription every year.

Whichever directories your listed in, make sure you have a good description of what your business is all about, use the name of the business as the title, a telephone number is always useful for customers and remember to put your website if you have one, so that potential customers can click through and visit your site to know more about what your offering.

The two examples I gave are by no means the only directories that specialise in Nigeria Businesses, but they are a good start.

Most of the directories you must have a means of paying for the listing, this is usually done by credit card or paypal, if you don't have either of these, go to their contact page and ask for an alternative way to pay, any genuine business will be happy to answer enquires from customer and will have a bank account where payments can be made

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