In continuation to the epistle from our previous post, we’ll be looking at seven major cost effective marketing strategies which we have practical experience and success with (not some superlative grammar we just copied off google). But before we dive into the goodies, let me first intimate you on a very vital aspect of branding titled strategy.

Strategy
As they say, he who fails to plan plans to fail. So also, he who fails to strategize, has strategically set himself up for failure. If you are a small business with limited funds and probably manpower, you need to properly plan how and where to channel your resources from the beginning. Do not be overly excited as to jump on all cost effective communication avenue out there. Just because a particular one worked well for someone does not mean it will work for you.

First and foremost, pick 2 or 3 communication medium that speaks to a large number of your target market, that you have an understanding of and will have minimal difficulty executing efficiently and consistently.
Secondly, draw up a ‘terms of usage’. For example, you have to pick specific times to send an email and the subject of the mail. This way, prospective clients will know exactly when to get what from you so they will keep coming back. Also, anyone can use the communication medium on your behalf tomorrow and still generate the desired result.

Thirdly, set and measure results (the other big-English speaking branding books refer to this as ROI). While setting out what you expect to get from a particular marketing campaign, it is good to be optimistic but please be realistic lest you break your own heart. Keep targets at the barest minimum. You will be happier making more than your target.

Finally, based on results in comparison to your set goals, you should constantly restrategise. Increase what gets you positive results and stop or try another approach to those that have little or no effect. Also, if you have gotten a hang of the marketing mediums you are using, you can then add another medium to it.

If you think you’re going to have difficulties with it, and you have the extra cash, contact a brand strategist to research the market for you, determine where your target market are, determine what marketing medium will best reach them, and map out a strategy that best engages and compels them to demand your product or services. You could also engage the strategist to implement the strategy on your behalf.
That said, we can now proceed to strategies used by my friends and I. They are;

Email:
Gbitse Barrow – CEO, www.learningimpactmodel.com;
Author, Social Media for your small business

Blog
Oluwatobi Soyombo – Intern at www.socialmeep.com

Facebook
Yox the Professor – Creative Director at www.yoxstudios.com

Twitter
Yox the Professor – Creative Director at www.yoxstudios.com

YouTube
Gbitse Barrow – CEO, www.learningimpactmodel.com;
Author, Social Media for your small business.

Blackberry Messenger
Yox the Professor – Creative Director at www.yoxstudios.com

Website
Yox the Professor – Creative Director at www.yoxstudios.com

We’ll start off with Email Marketing next week. No! Not because we think suspense is that fantastic a thing but because it’s a Wednesday morning and you’d probably be too busy with work to read a very very long missive.

See you soon.

PS: A close friend working with one of those big international brand/marketing organization advised that people can easily get discouraged as regards reading a very long newsletter dumped in their email box so it’s best to just leave an introduction there and direct them to a proper website where they can read the rest. Not a bad advice if you intend to employ email marketing someday.

PPS: If you hate waiting like me and will like to get all 7 cost effective marketing strategy right away, GOOD NEWS, they were all copied from the eBook; ‘BRANDICULOUS: the ridiculously simple way to build a profitable business’. You can send a mail to yox@yoxstudios.com to request your copy and you’ll be replied with how you can purchase it right away.

See more at: http://www.yoxstudios.com/wp/maximizing-your-brand-identity-to-increase-your-revenue-part-2/

This is the Nairaland Forum App. Get instant notification each time a topic is posted on Nairaland. Nairaland get latest posts from individuals, Nigerian ...
by [url][/url]<a href="https://buyfollowersaustralia.com.au/"> Followers Australia </a>