Iran may be winning over doubters with the diplomatic, moderate tone of its new president Hassan Rouhani—but Israel just struck an epic blow in an even more important war: the war for social media buzz.

Mondoweiss calls it "sophomoric," but I'd bet social media buzz experts everywhere would agree that this fake Linked In profile of Rouhani, created by the Israeli Embassy in the U.S., is deliciously epic, and represents utter pwnage. Who needs to encounter new developments in international relations with patience and diplomacy when you can leverage pre-existing brand associations to capture eyeballs in a truly epic way? "Like" this? We "love" it! Upvote to infinity!

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