Building an online brand for yourself or your business is a necessity in this digital age.

You are probably being “Googled” on a daily basis by prospective employers, business associates, clients, stakeholders and decision-makers.

Stay with us this week as we conduct you through the intricate steps of creating a sterling online reputation for yourself/your organisation.

Step 1 (Accessing Your Current Situation)
- Start with an assessment of your current online standing by searching your name, company name, brand or other key phrase on Google and other search engines.

- Focus primarily on the first three pages in Google’s results.

- Input this information into a spreadsheet, listing the name of site, urls, the tilt of your online mention (if positive, negative, or neutral), comments from other people on the mention, etc.

CREDIT: Digital Solutions Dept., The Ready Writers Consult (TRW CONSULT)