We all are looking for ways to increase our sales. That's a
given. But we don't necessarily want to spend more marketing
dollars to do it. Many times people will start additional
businesses or switch over to a new niche because they weren't
making enough in the niche they were in. However, that may
not be necessary.
Let's look at some ways you can boost your sales without
increasing your marketing expenses.
• Upsells/Cross-Sells - Using upsells and cross-sells in
your business can bring in a higher amount of money. When
someone buys one of your products, offer them a higher-priced
version of the same product or a related product. The higher
priced version of the same product might include coaching. An
example: someone buys an ebook from you on eating healthy.
Before the final check out, offer them the same ebook plus
coaching for a higher price. Or, offer them a related product,
such as a cookbook of healthy recipes. Many times people will
take you up on your upsell offer, and you have just increased
your sale amount.
• Joint Ventures - Find some joint venture partners that will
promote your product to their subscribers for either a share in
the revenue earned, or for a reciprocal promotion of their
product to your email list.
• Start an Affiliate Program - Recruit your own sales force
in the form of affiliates. Set up an affiliate program where
people who sign up will receive commissions on any sales of
your products they promote. You have the potential to make a
huge increase in sales when you're not doing all the work
alone.
• Keep in Contact with Previous Customers - People who
are already customers are much more likely to buy from you
again. Keep in touch with them and let them know when you
come out with any new products that relate to their previous
purchases.
• Offer a Guarantee - People are much more apt to buy a
product if they know they can get their money back if they are
unhappy with it. How will this increase sales? Most likely, you
will gain many more sales than the few refunds you have to
make. People want assurance before they buy.
If you notice, none of the above strategies cost you any more
money, except for the basic cost setting up an affiliate program.
Here's to more sales!
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