According to Businessinsider, Hypo’s ‘Damn Good White’ Campaign lunched an ad recently with Obama, South African civil rights leader Desmond Tutu, Ellen DeGeneres all In White.A poll last year, suggested that a whooping one in six Americans believed President Barack Obama is a Muslim. To these folks thus, this Hypo bleach ad running in Nigeria would make great sense. In it, Obama is dressed like a sheikh, a Muslim man of stature.

But the ad is not making reference to some Americans’ diehard distrust of Obama’s assertion that he’s actually Christian. The campaign’s creative director, Abolaji Alausa of Nigerian agency, Noah’s Ark, explained to Business Insider via email his Obama-Islam connection.

He said; “The bleaching power of Hypo has a force that attracts the most unsual personnels to get addicted to adorning white irrespective of their strong social beliefs,”.

The slogan “Damn good whites” is meant to hit as the punchline, whether it’s referring to America’s quaky relationship with most of the Muslim world or the fight against apartheid in South Africa by civil rights leader Desmond Tutu, whom Hypo dressed up as a member of the (KKK) Ku Klux Klan;

Adding to the mix was another ad with Ellen DeGeneres in a wedding gown, which but seems a little harder to explain.

“Although DeGeneres’ wife Portia de Rossi wore a white gown,” Alausa said, “Ellen would not be caught dead in one.”

This last bit hits into the gay marriage debate, yet a chance is for Alausa to show off his deep knowledge of U.S. pop culture.
Alausa further said that the concept of the campaign was a simple one Nigerians would grasp easily, and it’s based on the bleach brand’s affinity with the color white.

“White signifies peace ..In every part of the world, and it’s the same in Nigeria, therefore our target audience grasped the message of setting aside hate regardless of different beliefs systems,”

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