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Social Media Marketing Trends That Will Dominate 2014 by irririchris(m): 8:02pm On Dec 16, 2013 |
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board. As I think about the trends in social media so far this year, I’ve compiled a list of my predictions as to where we’re headed as we inch towards 2014. 1. Investment in Social Media Will Become a Necessity, Not a Luxury While I’d argue that investing time and resources into a social media strategy is most definitely a necessity in 2013, I believe the tipping point in public sentiment from ‘should have’ to ‘must have’ will occur in 2014. Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue. As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers. The benefits of social media are many, but they include: Improved social signals (which are a factor in the search ranking algorithm). Company branding Improved brand awareness Word-of-mouth advertising Increased customer loyalty and trust Improved audience reach and influence Social media is also one of the three pillars of SEO. 2. Google + Will Become a Major Factor While Facebook continues to lead the pack in terms of number of active monthly users (1.15 billion at last count), Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million). With Google using the platform to collect personal information (think demographics, location, etc.), Google+ should no longer be thought of as ‘just’ another social network. It’s increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social signals and providing a more personalized search experience. This is especially apparent with the importance of Google Authorship, which I project will be one of the key components to Google’s search ranking algorithm by the end of 2014. I believe that businesses who are finding themselves spread thin with their social media efforts will increasingly turn to Google+ as the closest thing we have to a ‘one size fits all’ social network. As Google+ moves towards even greater integration with other aspects of the web – as they’ve already done with their foray into local search – I think we’ll see its growth skyrocket, both in terms of business and personal use. For information on how to start using Google+, read “How to Breathe Life into Your Google+ Profile.” 3. Image-Centric Networks Will See Huge Success We’ve seen a consistent trend in 2013 toward sharing through image and video, rather than text-based content. Visual content will increasingly become a critical piece of any solid content strategy, and social networking site Pinterest will continue to shed its reputation as a ‘women’s only’ network and become an integral part of retailers’ marketing strategies. Other image-based social media sites like Slideshare, Tumblr, Path, and Mobli will continue to grow, and businesses will need to become more mindful about the ‘sharability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing efforts. 4. We’ll Witness the Rise of Micro-Video It seems that writing 140 characters and taking 3 minute long videos is becoming too tedious for many of us. Micro video to the rescue! With the emergence of micro video apps like Twitter’s Vine and now Instagram’s video sharing feature, we’re seeing even more movement toward real-time video sharing. And not just any videos; with Instagram allowing 3-15 seconds per video, and Vine allowing precisely 6 seconds, users are even more likely to create and share videos from their smartphones. It will be interesting to see if and how these bite-sized pieces of content will change the playing field when it comes to video-based social media. 5. Foursquare Will Decline Sharply With stale traffic numbers, and significant difficulties raising capital in 2013, Foursquare continues to struggle its way towards 2014. With other social networks like Facebook, Instagram, and Twitter offering location-based features, it seems like only a matter of time before Foursquare folds and their users are absorbed into these other networks. 6. MySpace, Love it or Hate it, Will Grow With their radical makeover and re-branding efforts earlier this year, MySpace appears to be getting its second wind. Offering an iPhone app that allows users to network, receive private messages, and listen to their own personalized radio station, MySpace seems to be on track for growth in 2014. 7. LinkedIn Will Become a Major Player for B2B Business Growth Still holding steady as the #1 social networking site for professionals with 238 million users, LinkedIn isn’t just sitting on its heels. With the launch of its Influencers program, LinkedIn is positioning itself as not only another networking site, but as one of the largest sources of content creation and curation for professionals. As it grows and attracts even more users, the advantages of being “linked in” will become enormous for B2B marketers. http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/ Follow me on Twitter @chrisdaramola for more insights, predictions, and expertise. 1 Like |
Re: Social Media Marketing Trends That Will Dominate 2014 by Lilprocess(m): 5:32pm On Dec 17, 2013 |
Nice write up Anyway FTC |
Re: Social Media Marketing Trends That Will Dominate 2014 by ebamma(m): 5:32pm On Dec 17, 2013 |
. |
Re: Social Media Marketing Trends That Will Dominate 2014 by Ogbuefienubiaka: 5:32pm On Dec 17, 2013 |
for nija? think twice oooooooo |
Re: Social Media Marketing Trends That Will Dominate 2014 by satowind(m): 5:32pm On Dec 17, 2013 |
Just passing
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Re: Social Media Marketing Trends That Will Dominate 2014 by Coefficient(m): 5:33pm On Dec 17, 2013 |
h |
Re: Social Media Marketing Trends That Will Dominate 2014 by kingston247: 5:33pm On Dec 17, 2013 |
.... |
Re: Social Media Marketing Trends That Will Dominate 2014 by slimthugchimee(m): 5:34pm On Dec 17, 2013 |
. |
Re: Social Media Marketing Trends That Will Dominate 2014 by slimthugchimee(m): 5:35pm On Dec 17, 2013 |
...:...... K |
Re: Social Media Marketing Trends That Will Dominate 2014 by Nobody: 5:36pm On Dec 17, 2013 |
Jeeesus!! 1st 2 coment, cantbilivit choi ekwekwe ge kweta.. well, google+ al d way |
Re: Social Media Marketing Trends That Will Dominate 2014 by gsnazzy1(m): 5:37pm On Dec 17, 2013 |
dats true, and i guess ASUU wil hav its own social network.. I pray 1 Like |
Re: Social Media Marketing Trends That Will Dominate 2014 by alaoeri: 5:38pm On Dec 17, 2013 |
Nairaland will keep growing kudos to seun. |
Re: Social Media Marketing Trends That Will Dominate 2014 by Jarus(m): 5:40pm On Dec 17, 2013 |
Jarushub will open physical office and compete with the Jobbermans of this worldv 1 Like |
Re: Social Media Marketing Trends That Will Dominate 2014 by Ayoakinkahunsi(m): 5:42pm On Dec 17, 2013 |
possibly |
Re: Social Media Marketing Trends That Will Dominate 2014 by GentleFrank(m): 5:44pm On Dec 17, 2013 |
Facebook continues ! |
Re: Social Media Marketing Trends That Will Dominate 2014 by YoshiMaster: 5:44pm On Dec 17, 2013 |
My advice to Seun is to make the front page comment spaces available for sale. That way, all the people that stay up night and day, just to reserve a space on the front page with "." can finally be rewarded for all their hard work. They would finally be able to say with confidence that, "This space is for sale!" |
Re: Social Media Marketing Trends That Will Dominate 2014 by mksn(m): 5:47pm On Dec 17, 2013 |
Facebook continue |
Re: Social Media Marketing Trends That Will Dominate 2014 by mksn(m): 5:51pm On Dec 17, 2013 |
... |
Re: Social Media Marketing Trends That Will Dominate 2014 by slimthugchimee(m): 5:54pm On Dec 17, 2013 |
Geopascal: Jeeesus!! 1st 2 coment, cantbilivit choi ekwekwe ge kweta.. well, google+ al d waythis is why i support abbortion 4 Likes |
Re: Social Media Marketing Trends That Will Dominate 2014 by scratchbro: 5:59pm On Dec 17, 2013 |
The only problem with social media marketing is that it doesnt translate directly to money. It just creates awareness but theres no money tagging on it. |
Re: Social Media Marketing Trends That Will Dominate 2014 by Decryptor(m): 6:01pm On Dec 17, 2013 |
Geopascal: Jeeesus!! 1st 2 coment, cantbilivit choi ekwekwe ge kweta.. well, google+ al d way Chei! Sorry o!! stop using Airtel... Back to topic...i believe this thread. Getting ready by launching my own personal dating site which will be ready by January. |
Re: Social Media Marketing Trends That Will Dominate 2014 by alaoeri: 6:05pm On Dec 17, 2013 |
Jarus: Jarushub will open physical office and compete with the Jobbermans of this worldvNice development, best of luck in your endeavor oga jarus. |
Re: Social Media Marketing Trends That Will Dominate 2014 by Jarus(m): 6:25pm On Dec 17, 2013 |
alaoeri: Thanks bro. |
Re: Social Media Marketing Trends That Will Dominate 2014 by nupera: 6:26pm On Dec 17, 2013 |
@scratcbro .......with awareness comes the availability of choices which may translate to money.....no one will even talk to you if they are not aware you exist and can offer the service. |
Re: Social Media Marketing Trends That Will Dominate 2014 by Ryda(m): 6:26pm On Dec 17, 2013 |
. |
Re: Social Media Marketing Trends That Will Dominate 2014 by Ruq: 6:40pm On Dec 17, 2013 |
slimthugchimee: this is why i support abbortion First to Abort. lmaooooo |
Re: Social Media Marketing Trends That Will Dominate 2014 by duni04(m): 6:41pm On Dec 17, 2013 |
Maybe we'll have a nairaland mobile app in 2014, its long overdue 1 Like |
Re: Social Media Marketing Trends That Will Dominate 2014 by cecegorz(m): 6:42pm On Dec 17, 2013 |
scratchbro: The only problem with social media marketing is that it doesnt translate directly to money. It just creates awareness but theres no money tagging on it.Can you provide contrary statistics from print and conventional media. Awareness is the primary impact of all media campaigns, pushing your brand to be 'top on the mind' so that whenever anybody needs a product line from your range of products, your's appears on the consciousness. Given that fact, one can say that social media is doing extremely well, as it allows potential customers to also engage the brand directly, and build long lasting loyalty. 1 Like |
Re: Social Media Marketing Trends That Will Dominate 2014 by psky: 6:45pm On Dec 17, 2013 |
Yoshi-Master: Lol |
Re: Social Media Marketing Trends That Will Dominate 2014 by NnamdiN: 6:45pm On Dec 17, 2013 |
Still dunno how to use this shiiit. signed up for linkedin about 6years ago. |
Re: Social Media Marketing Trends That Will Dominate 2014 by whisper88(m): 6:47pm On Dec 17, 2013 |
slimthugchimee: ...:...... K slimthugchimee: . mksn: ... ebamma: . satowind: . slimthugchimee: . kingston247: ....See all this werey pipo... 1 Like |
Re: Social Media Marketing Trends That Will Dominate 2014 by Nobody: 7:01pm On Dec 17, 2013 |
And where is nairaland in the scheme of things Nowhere to be found When una dey ban people till year 2509, who will use the forum. Yeyemods 1 Like |
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