According to the road map, “perception is everything in governance. No matter the quality of work that goes into policy programming and efficient implementation, negative public perception of government rubbishes its credentials and diminishes its laudable achievements and legacies. The current public perception of government is less than salutary, requiring the intensification of public policy communication to broad publics.”
How does the government plan to enhance its image? The document suggests some steps and actions. The following means and avenues were listed.
I. Re-tooling and strengthening the Presidential media, communication and public affairs/advocacy team with the emplacement of a RAPID RESPONSE TEAM for proactive propaganda and quick address of negative media content
II. Weekly, if not daily, press briefings on diverse subjects by both core team members, media experts and top government functionaries
III. Intensification of public advocacy by the ministry of information, NOA, and other government agencies in the form of press briefings, TV and Radio shows, personality interviews, newsletters, pamphlets, flyers, etc
IV. Drawing up a public advocacy template for ministries, special advisers, SSAs, Heads of extra-ministerial departments in such a manner that in each week, at least, four of such officials would have granted interviews and appeared on talk shows/personality interviews where they will not only tackle issues pertaining to their mandate but also weigh in passionately on the political issues of the moment
V. Monthly town hall meetings by ministers, Special Advisers, SSAs, etc, in their state capitals, at which forum they will vigorously engage participants on literally every single issue under sun
VI. Monthly media roundtable by the core Special Advisers-Political Affairs, Inter-Party Relations, NASS Matters, Civil Society, etc during which they will offer wide ranging perspectives on politics, governance issues, the transformation agenda, etc.
VII. Monthly town hall meetings by the core members of Mr. President’s Economic Team dealing principally with economic matters as they affect the political fortunes of Mr. President
If you see the ministers and special advisers very active in the media and in their various states, they are just acting a script given to them. You should also watch out for massive propaganda in the media telling you what the government has done and what the government will do. If you say anything negative about the government there is a team on ground that will respond swiftly. These include social, print and electronic media.
Apart from enhancing its perception among Nigerians, the document also emphasises the establishment of a political intelligence unit, and lists its function.

Establishment of a Political Intelligence Unit http://premiumtimesng.com/politics/152576-strategies-needed-help-jonathan-win-2015-part-2-aminu-gamawa.html