With the emergence of Continental Satellite Limited (CONSAT), an indigenous pay-TV company, MultiChoice, owners of the Digital Satellite Television (DSTV) are set to explore new marketing options to retain its subscribers in the country.

Currently, a DSTV decoder and dish sell for N15,500, while those of CONSAT go for N15,000. Monthly subscription rates for DSTV are between N3,000 and N11,650, while CONSAT has a flat rate of N4,000.

According to reports, DSTV intend to adopt a downward review of its subscription rates in tandem with that of CONSAT.

A MultiChoice employee in one of the DSTV offices in Lagos, who simply identified himself as Okechukwu, told reporters that there would be 30 per cent crash on all subscription packages after the 2014 World Cup. He said, “The price crash will happen just before the start of the 2014/2015 English Premiership season. “The price crash is simply to retain our customers, especially now that StarTimes seems to be doing well and there is a very strong belief that CONSAT will do better.”

Okechukwu said the belief that CONSAT would do well stems from the fact that its Chief Executive Officer, Mr. Mayokun Okunola, had worked at DSTV and understood the business well. “He (Okunola) also knows the strength and weaknesses of DSTV, and he will, no doubt, capitalize on them and make CONSAT soar,” he said.

When approached by newsmen, Okunola said CONSAT was ready to compete in the market and offer MPEG4 digital compression technology of over 50 channels, and a plan to reach over 100 channels in 2015. “As a key value proposition, CONSAT also offers over 10 quality TV channels to viewers even if their subscription lapses,” he said.



http://oodera.com/2014/06/27/dstv-may-slash-subscription-rates-by-30/

Wow! Good development, competition is always the friend of the consumer.
DSTV had dominated and dictated the market for far too long without real competition; HiTV which offered an alternative option messed up badly and is now history, hope this CONSAT doesn't go the same way - especially if it does not offer EPL, which I believe is key.

very good

Na to go buy consat o...

Thats a good development

we need a digital provider that will rivial those Dstv guys...... They don eat bellyful joor

just don't know how they cripple HiTV and the rest they sent packing...... even the ones avialble are just crippling

They(consat) suld make their system workable with Strong decoder, because I have one useless HiTV decoder in my house now, anytime I see the decoder I get angry!

I believe with strong competition,dstv won't have any choice but to cut price,same way GLO forced MTN...I hope the CONSAT won't be. Riddled with Nigeria factor.

The CONSAT don dey naija?
Any link, this money I pay for DSTV is damn much yet very boring

what makes DSTV soar is the EPL it brings. i hope CONSAT will do the same oooo and not end up like HITV. time will tell

will also want to know if CONSAT as landed naija, i heard of this QSAT also doing well and i believe with time DSTV go cheap die.

If dem like make dem pieces am, once we see cheaper and beta alternatives we dey port sharpaly.

i hope it wud be beta cos i use qsat nd it has most of d dstv channel includind supersport.

kbabajide: i hope it wud be beta cos i use qsat nd it has most of d dstv channel includind supersport.

pls I really want to know how this Qsat works, where can I get it. I reside in abuja?

nice

would constat have a parrental controlled porn channel

I knew it. All dstv needs is competition. With good and healthy competition, dat 11000 own ll soon become 4000

see market strategy from CONSAT, they simply pay a journalist to write article on dstv to advertise consat.

isichei14: pls I really want to know how this Qsat works, where can I get it. I reside in abuja?

u buy d decoder nd dish afta connecting u recharge on ur sim any amount(anyone preferably etisalat) insert it @ d baq of d decoder switch it on, dere wud be a message which wud say network connected dat all i don't know wher u can get in abuja cos av neva bin to abuja, is available in lagos.

kbabajide: u buy d decoder nd dish afta connecting u recharge on ur sim any amount(anyone preferably etisalat) insert it @ d baq of d decoder switch it on, dere wud be a message which wud say network connected dat all i don't know wher u can get in abuja cos av neva bin to abuja, is available in lagos.

thanks bros, guess ill start looking out for it here in abuja.

Haaaahaaaaa, na wash. I honestly know dis na wash

same old story........just confirmed, no EPL on consat. so what is the need no difference with Daarsat and ogene TV.....

wazoboy: They(consat) suld make their system workable with Strong decoder, because I have one useless HiTV decoder in my house now, anytime I see the decoder I get angry!

bro no b only you oo i get one too i even don turn am to candle stand for my room