Google today
announced
the launch of Web
Designer, a new
tool for
building interactive
HTML5 sites and
ads.
The company first
hinted at this launch
in
June, but had been
quiet
about it ever since.
Web
Designer, which
Google
calls a
“professional-
quality design tool,”
is
now officially in
public
beta and available
for
download for Mac
and
Windows.
As Google notes in
today’s
announcement,
Web Designer was
developed to allow
advertisers to
easily
create HTML5 ads
for
mobile and desktop.
Until recently,
Google
argues, advertisers
“didn’t have the
tools
they needed to
easily
develop content fit
for
today’s cross-
screen
experiences” and
Web
Designer aims to be
the
tool to create these
experiences.
While
this ad
pedigree shines
through
across Web
Designer
(the default layouts
are
for DoubleClick rich
media ads and
AdMob
mobile ads, for
example), there is
nothing in the tool
that
would prevent you
from
building interactive
single-page sites
and
animations for
other
purposes, as well.
Some
of the features,
however, are
currently
only available for
ads,
though Google says
it
plans to expand
these
tools for other
purposes in the
future.
At its core, Web
Designer is a visual
tool,
but you can also
delve
right into the
JavaScript
and CSS to fine-
tune
different aspect of
your
site. Indeed, Web
Designer allows you
to
manipulate all of
your
code
directly in a built-in
editor and lets you
quickly preview your
creations in every
browser you have
installed on your...Continue Reading HERE