A new market research by Euromonitor International has revealed that last year (2013), women in Nigeria, South Africa and Cameroon alone spent a whopping $1.1 billion on their hair, Reuters reports.

It also includes purchases on shampoos, relaxers and hair lotions.

In a quick chat with a woman, Esther Ogble in Abuja, she said “I need to braid my hair so that I will look beautiful”. The 25-year-old said this while wincing as her hair was being combed, tugged, and woven.

The reporters also made reference to Muma Gee who recently said that shespends half a million Naira on her hair.

According to the report, the boom has attracted global brand likes L’Oreal and Unilever.

37-year-old Josephine Agwa in Wuse, Abuja says “The ones that don’t want to come (to the shop), they call us for home service.”, while a 20-year-old South African student says “I get bored if I have one style for too long.”


The report also says daring styles are part of the reasons for the high price, and hair extensions are mostly gotten from India and China.

The demand for hair products and human hair extensions is constantly growing. The analysis does not include sales from other sub-Saharan countries.


http://www.citifmonline.com/2014/08/09/african-women-spent-1-1-billion-on-their-hair-last-year-research/

No wonder we are in recession.

Oyibo dem do us finish. Even our own hair is now unacceptable to us.

AlfaSeltzer: No wonder we are in recession.

Oyibo dem do us finish. Even our own hair is now unacceptable to us.

God help Africa

Imported artificial beauty is costing us...

Fooolish women. Be proud of how God made you. Uphold your heritage with pride.

Wale112:


God help Africa

There's the problem. Still calling on foreign god to help you instead of doing something yourself.

That money is enough for Ghana's fiscal year budget.

AlfaSeltzer:

There's the problem. Still calling on foreign god to help you instead of doing something yourself.

Are u an atheist?

Blaqsmith: That money is enough for Ghana's fiscal year budget.

There are 54 countries in Africa. Why Ghana?

jerseyboy: Fooolish women. Be proud of how God made you. Uphold your heritage with pride.

be proud of how God made yu n u no like that gal for ur church or mosque with her hair so shabby.. Looking good s good biz bro

AlfaSeltzer:

There's the problem. Still calling on foreign god to help you instead of doing something yourself.

if I may ask, alfa on ur name indicates u a muslim rt?

Largest percentage of the billions spent is sourced from men.

Wale112:


There are 54 countries in Africa. Why Ghana?

don't question ma choice man.are u from Ghana?

Blaqsmith: don't question ma choice man.are u from Ghana?

Im from Spain. Ewu gambia

And women still claim to be better money managers *shrugs*

Huge part of this money will come from Brazilian human hair http://www.usefinance.com/insurance/health-insurance/secret-insurance-coverage-bypass-expensive-obamacare/

Wale112:


Im from Spain. Ewu gambia

am allergic to r.etards,especially those with first class...get lost and DON'T quote me again...eleri'bu

My sweetheart is an exception

mkpakanaodogwu: My sweetheart is an exception

Your sweet@ na deeper life she dey go?

polymathic: if I may ask, alfa on ur name indicates u a muslim rt?

Is Alfa Romeo an islamic car?

AlfaSeltzer:

Is Alfa Romeo an islamic car?

smart dude... Me using my afrikaanism to pronunce the alfa...

e no much na. imagine wetin my family dey spend on our dogs.......

farano: Your sweet@ na deeper life she dey go?

hahahahaha,catholic but i will convert her to chosen