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India Swaps Ice For Rice In New Bucket Challenge - Politics - Nairaland

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India Swaps Ice For Rice In New Bucket Challenge by djfiifi(m): 12:33am On Aug 27, 2014

This is what I call SENSIBLE COPYING ,they did it to solve their problem, what are our celebrities doing to help curb Ebola in Africa?

New Dehli (CNN) -- The ALS Ice Bucket
Challenge has morphed into a considerably
warmer and drier alternative in India.
Enter the "Rice Bucket Challenge."
Indian journalist Manju Latha Kalanidhi, who
works for the U.S.-based rice research
website Oryza.com , says when she first
heard about the ice bucket challenge, she got
"Why waste water?" she asks. "I felt like
doing something more locally tangible. Rice
is a staple here. We eat it every day, we can
store it for months. Why not donate rice to
someone who is hungry?"
And it rhymes with ice. So Kalanidhi started
her own challenge: Donate a bucket of rice to
someone in need, post a photo online, and
challenge your friends to do the same.
The original version, designed to raise funds
to fight amyotrophic lateral sclerosis (ALS)
— also known as Lou Gehrig's Disease and
motor neurone disease (MND) -- is a global
viral phenomenon.
People take videos of themselves getting
doused with a bucket full of ice, share it
online, and challenge friends to do the same
or donate money to the cause. It is in effect a
modern virtual chain letter.
Hundreds of celebrities -- from
Oprah Winfrey to Roger Federer
-- have participated and fueled
interest, raising more than $70
million in donations for the ALS
In India, the ice bucket challenge
has generated attention too --
Bollywood stars have mirrored
their Hollywood counterparts --
but it now seems it will be
eclipsed by what some are
describing as an Indian
challenge for Indian needs:
fighting hunger.
#RiceBucketChallenge is on its
way to going viral in India -- it's
on TV news, on Twitter, and it
now has a Facebook page with
thousands of likes.
"People from all over the world
are responding," says Kalanidhi,
listing off letters of appreciation
from people in Sweden, England, and beyond.
The explosion of interest in the rice challenge
is an indicator of how powerful social media
has become in India.
According to eMarketer, the number of
internet users in India is expected to be
around 200 million in 2016, a nearly three-
fold increase since 2011.
Much of the growth comes from smartphone
users: younger Indians who would be more
likely to use social media.

Re: India Swaps Ice For Rice In New Bucket Challenge by Dreal1247: 2:04am On Aug 27, 2014
Necessity is the mother of intention.
Re: India Swaps Ice For Rice In New Bucket Challenge by Dubby6(m): 4:49am On Aug 27, 2014
Till dey start Eba bucket challenge, i no join
Re: India Swaps Ice For Rice In New Bucket Challenge by egift(m): 7:06am On Aug 27, 2014
Garri Bucket Challenge. But Nigerians too like food. And some holier than thou will insult you and tell you 50million this a bucket of Garri will achieve.

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