BlackBerry launched an unconventional new smart phone dubbed the Passport on Wednesday as it embarked on what may be
the most critical phase of its long
turnaround push.

At simultaneous events in Toronto, London and Dubai, BlackBerry showed off the device, which is the size and shape of a closed passport, with a large square touchscreen as well as a keyboard. The Passport comes to market as the phones of BlackBerry's rivals converge on a single profile, with tall, rectangular screens and smooth corners.

BlackBerry recently concluded a three-year restructuring process, and it is now up to Chief Executive John Chento that the company's new devices and services are capable of generating sustainable new streams of revenue and returning it to
profit.

"BlackBerry is still fighting for survival. They still need to turn around and develop a viable ongoing business model," said Morningstar analyst Brian Colello. "Their products are certainly pointing toward that and the new strategy makes sense, but there is still a lot of execution risk at this point in a very competitive market."

The device is set to go on sale in some markets on Wednesday, and that the phone should be available in more than 30 countries by the end of the year. It will be carried by AT&T in the United States.

Passport users will be able to download apps from Amazon's app store, previously only available for Android-based phones.

The company is set to launch the long-awaited BlackBerry Classic, which bears similarities to its once wildly popular Bold smart phone.
"BlackBerry just needs one hit phone for now," Colello said. "It doesn't quite matter whether it is the Passport, the Classic or anything else, but they do need one device to jump-start the hardware business again."

Which one be bb passport again? Bb na bb so far e dey ping

Na oyinbo go collect our money finsih.lol

The market has become interestingly competitive..

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