Marketing is the soul of every business: surviving in a competitive business environment requires knowledge. Acquire essential marketing skills & trends in our insightful marketing program coming up in Nov. Call 08181918292 for further enquires

Course objectives:
At the end of the workshop, participants will;

• Predict and anticipate customers need
• Satisfy customer profitably
• Know How to turn prospect to client
• Improve product awareness among customers
• Prioritize and focus on the top expectations of customers;
• Practice a three step system for maintaining professionalism and composure when dealing with customers or potential customers.

COURSE CONTENT

Module One (1): Essentials skills for Marketing
• What is marketing
• How to communicate effectively
• How to sell yourself and your business
• How to calculate the Life time value of a customer
• Using and interpretation of marketing information
• How to use the four p’s of marketing to excel in marketing
• How to implement customer Retention strategies
• How to handle sales Objections

Module Two (2): TOTAL QUALITY MANAGEMENT/ E MARKETING
• Introduction to TQM
• Why TQM in marketing
• Concept of TQM
• Element of TQM
• What is E marketing
• How to general clients online

Module Three (3): Personal Development
• How to write a value based report
• How to use telephone in marketing
• How to Build Confidence for marketing
• How to plan and manage your marketing time effectively
• Skills and personality of a marketing officer
• Negotiation skills of a marketing officer

Module Four (4): Assessment, Review and Practical

 Practical, Assessment and case study
 Demonstrations and role play
 Group presentation and marketing practice.
 Team Games

Date: November 11th 2014
Venue: KyDAL Office Point, 47 Adeyi Avenue (Oyo State Library Board) Old Bodija Ibadan.