These days, a business without a web site is beginning to look like a really strange entity indeed. Getting a web site is quite important to the marketing plan of every progressive business. However it may be even worse for a business to get the wrong web site than not to have any at all. For example, if the goal of a company is to be able to directly sell online, they need a web site which will effectively implement this as a primary objective. And if the goal of the business it to give information about their goods or services this should be the focal point of the web site design. A web site should also extend a company’s unique branding -as no two companies are exactly alike, copied concepts seldom work. Web site construction should never be trusted to just anybody.

This workbook shows how to implement a bullet proof online business strategy.

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