T he wildest tech rumor this week comes from little
substance, but somehow manages to ignite the imagination:
According to Business Insider, an unsolicited Apple employee
emailed to say that a group at Apple is working on a project
that would "give Tesla a run for its money."
For this to be true, it means that an Apple employee either a)
broke Apple's strict rules for secrecy in some obvious way that
makes Business Insider believe the email actually came from
an Apple employee, or b) that it was some sort of vague and
intentional leak from Apple, sent straight to Business Insider.
Both scenarios, while not impossible, strain credibility. First,
it's hard to imagine that an Apple employee would risk losing
their job for such little apparent gain, especially if they're
working on a project that is apparently so cool. And second, it
seems like an intentional leak might contain something a little
less insipid than claiming an Apple project will "give Tesla a
run for its money."
Granted, it appears as if the email was intended to support the
idea that Tesla employees are jumping ship to work at Apple
(while Tesla has hired away 150 Apple employees). In which
case, the very act of alluding to a secret project and name-
dropping Tesla seems like one of the more stupid things a
presumably "very smart" Apple employee would bother to do.
The Apple Car Rumor Has Legs
Still, the initial rumor became a catalyst for The Mac Oserver's
Bryan Chaffin, who asked around to some unnamed sources
who might be in positions to have a good idea whether Apple
is working on a car. Plus, he found that Apple appears to have
attracted some Tesla employees that have car-oriented
experience, which seems obvious if you're poaching a new
employee from a car company.
But...now he's a believer. According to Chaffin , the chances
that Apple is working on an actual car is close to 100 percent.
To some people who know Apple only as the digital tech
gadget maker, this seems like a project wildly removed from
Apple's core competence. I don't think it is. I think Apple
believes it can build most anything -- and the company
certainly has the cash to fund most any project.
Imagine Apple CEO Tim Cook. The guy is obviously freakishly
smart, able to guide Apple to be able to produce highly
complex devices with massive supply chains -- under intense
scrutiny -- that can nonetheless be manufactured in the tens
of millions and delivered globally on the same day.
The sheer scale of Apple's products, coupled with their
complexity and the worldwide markets they go into, must
surely result in some measure of confidence that a company
with a US$700 billion market cap could produce its own car.
So, could Apple build its own car? Without a doubt.
The question is, would Apple want to?
Back in 2013, Apple clarified how it decides to do things --
which products and features it decides to deliver. Apple still
has a web page that shows off a video and notes that there
are a thousand "no's" for every "yes."
Apple says that it designs for people. That it wants to create
products that make life better.
Cook has been saying for years -- in various ways -- that
Apple chooses to build products that delight and impact
people's lives. The marketing of Apple's products supports
that, too, particularly with the iPad, but also with new
products.
In fact, at the Goldman Sachs Technology and Internet
Conference this week, Cook just said that there has not yet
been a single smartwatch that has changed the way people
live their lives. He then noted that, at Apple, that's their
objective: "We want to change the way you live your life."
What Better Impact Than a Better Car?
I think Apple limits its thinking by what's most important, not
by what's quickly possible. And clearly, Cook is looking for
products that make life simpler, easier, and more delightful.
When you pair that straightforward goal with Cook's apparent
passion for a more environmentally friendly Apple -- case in
point, the recent $850 million investment in solar energy to
power Apple's operations in California -- the notion of building
an electric car starts to fit into Cook's Apple.
Not only do cars have massive room for "improvement"
around design, simplicity, and efficiency, there is also great
room for user-based improvements. In 10 years, will Apple
CarPlay on the dash of a new Ford or GM be enough for
Cook? A natural extension of Apple's continuity among
products could go to a place where people and families still
spend an insane amount of time -- inside of a car. Why stop
at work, stop at the home, or stop at your pocket or wrist? If
better communication is important to the world, how important
is better transportation?
A car represents a starting point for a very worthy challenge
for Apple. Could Apple make cars safer? More energy-
efficient? Quite possibly.
Better yet, would Apple's maestro of industrial design, Jony
Ive, want to design a car? Come on, who wouldn't want to
design a car? I would jump at the chance to build something
so iconic, so culturally important.
If Cook has any interest in making Steve Jobs' dent in the
universe any bigger -- if not putting a giant bandage over the
fossil-fuel guzzling world we live in that results in political
upheaval over the control of non-renewable natural resources
-- why not start with a better car?
At the very least, it's easy to imagine Cook showing a
willingness to fund the research and development of such an
effort.
So is the rumor true or not?

I hope it's true.


Source: www.technewsworld.com/story/Why-Tim-Cook-Would-Build-an-Apple-Car-81706.html

Ok

I will like to buy one when it finally comes out. I-car, pretty cool.

if dem like let dem make iplane..it didnt concerning me