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We Need A Marketing Manager In Our London Office / Marketing Manager Needed In Our London Office / Marketing Manager In London (2) (3) (4)
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Digital Marketing Manager by funmiakanni: 4:29pm On Apr 09, 2015 |
Job Description • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. • Maintain our social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize speed and performance based on the insights. • Brainstorm new and creative growth strategies. • Plan, execute and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Instrument conversion points and optimize user funnels. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies.Provide thought leadership and perspective for adoption where appropriate. • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. • Set up and optimize company pages within each platform to increase the visibility of company’s social content. •Moderate all user-generated content in line with the moderation policy for each community. • Create editorial calendars and syndication schedules. • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions. Desired Qualities • BS/MS degree in marketing or a related field. • Knowledge of online marketing and good understanding of major marketing channels. • Proven working experience in digital marketing. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. • Demonstrable social networking experience and social analytics tools knowledge. • Highly creative with experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate. • Experience in optimizing landing pages and user funnels. • Experience with, or basic understanding of A/B and multivariate experiments. • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). • Working knowledge of ad serving tools (e.g., DART, Atlas). • Experience in setting up and optimizing Google Adwords, Facebook and YouTube campaigns. • Working knowledge of HTML, CSS, and JavaScript development and constraints Page 3 of 3. • Strong analytical skills and data-driven thinking. • Up-to-date with the latest trends and best practices in online marketing and measurement. • Page 3 of 3Excellent consulting, writing, editing (photo/video/text), presentation and communication skills. • Positive attitude, detail and customer oriented with good multitasking and organizational ability. • Fluency in English. Interested Candidates Should apply to afrotourism.talentbase.ng Application closes 30/4/2015 1 Like 1 Share |
Re: Digital Marketing Manager by SPDAZZY(f): 4:31pm On Apr 09, 2015 |
k. Thanks OP. |
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