Job Description

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.

• Maintain our social media presence.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize speed and performance based on the insights.

• Brainstorm new and creative growth strategies.

• Plan, execute and measure experiments and conversion tests.

• Collaborate with internal teams to create landing pages and optimize user experience.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Instrument conversion points and optimize user funnels.

• Collaborate with agencies and other vendor partners.

• Evaluate emerging technologies.Provide thought leadership and perspective for adoption where appropriate.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

• Set up and optimize company pages within each platform to increase the visibility of company’s social content.

•Moderate all user-generated content in line with the moderation policy for each community.

• Create editorial calendars and syndication schedules.

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.


Desired Qualities

• BS/MS degree in marketing or a related field.

• Knowledge of online marketing and good understanding of major marketing channels.

• Proven working experience in digital marketing.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• Demonstrable social networking experience and social analytics tools knowledge.

• Highly creative with experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Experience in optimizing landing pages and user funnels.

• Experience with, or basic understanding of A/B and multivariate experiments.

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

• Working knowledge of ad serving tools (e.g., DART, Atlas).

• Experience in setting up and optimizing Google Adwords, Facebook and YouTube campaigns.

• Working knowledge of HTML, CSS, and JavaScript development and constraints Page 3 of 3.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Page 3 of 3Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.

• Positive attitude, detail and customer oriented with good multitasking and organizational ability.

• Fluency in English.

Interested Candidates Should apply to afrotourism.talentbase.ng

Application closes 30/4/2015

k.

Thanks OP.