Before I mention the remaining three, let me remind you of the two I’ve mentioned: 1. DON’T BE CARELESS ABOUT YOUR CAREER, 2. DON’T SHORTCHANGE YOURSELF

Now let go ahead..

3. DON’T OVERLOOK YOUR PACKAGING. An easy way to understand the concept of packaging is to think of a common, everyday item, something like toothpaste. If you go to a store to buy some toothpaste, you typically will see a generic brand, along side an array of heavily promoted brands. Which one will you buy? Chances are you will buy the one you think has the most “zing.” That’s the one with the catchy jingle or eye-catching box; the one with the testimonials, studies, and surveys; the one with the promises of a brighter smile and fresher breath. It doesn’t matter much to you that the brand you selected costs more than the store brand even though there is little, if any, real difference. Rather, it was the overall promotional package that made you decide. The same holds true in packaging yourself to succeed in the job market. Try to highlight your measured accomplishments and remember that your resume is your box label. You need to separate yourself from the competition by promoting yourself. Identify organizations you feel could use your skills and tell them what you can do. Think of yourself as a valuable product in the market, a product that will benefit from good promotional packaging. Overcome any feelings of rejection, because each “no” only moves you nearer to the next “yes.” Toothpaste manufacturers know that persistency pays off in the long run and this is also true in the job market.

4. DON’T BE A ONE-STOP SHOPPER. This is especially important because so many people seem to have serious misconceptions about how to conduct a successful employment search. The unadvertised job market in the United States accounts for 75 to 85 percent of the overall market. People who rely solely on employment agencies, executive search firms, or print and electronic advertisements in newspapers and Internet job boards will miss the largest part of the market. In fact, these sources cover only 15 to 25 percent of the real job marketplace. The informed job seeker isn’t a one-stop shopper; rather, he or she pursues several different avenues at the same time to tap the informal or unadvertised market. This simultaneous, multiple-market approach increases the probability of success in a shorter amount of time. This is because the individual is exposed to many more possibilities than would otherwise be possible.

5. DON’T FOLLOW THE PATH OF LEAST RESISTANCE. If you are unsure about how to approach the job market, make an investment in having professional people help you. This could be a good support group or a career marketing and consulting firm. It might seem a little easier at first to take shortcuts but, as is usually the case, the path of least resistance leads to the place of least results. Few people really know how to market themselves into a new career. A U.S. Census Bureau survey found that 65 percent of unemployed individuals spent less than five hours a week on their job searches; only 13 percent spent more than 16 hours a week. So, for the rest of us it takes an initial investment in time and effort to learn the best methods and the right packaging, and then it takes research, planning, and hard work. In the end it will have all been worth it, though, because you will have found what you want.

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