Source: http://www.iconis.info/2015/04/5-tips-on-how-to-make-visitors-stay.html

The length of time that you can keep your visitors on your website can be a crucial factor in determining how successful your blog will be.

Simply getting traffic in the form of thousands of unique visitors daily is meaningless if the time they spend on your site is less than a few seconds or your bounce rate is more than 95%.
There are certain things you can do in the way you present your pages and posts which will maximize the chances of your visitors sticking around for a longer period on your site.


The longer people stay the greater your opportunity to monetize their visit or convince them to take your desired call to action.


A call to action is an Internet marketing term which refers to the primary action that you want your visitors to take when they land on your page or website. One example of a call to action is where you want someone to click your “buy now” button and purchase your product. Another might be that you want to get people to download your free ebook after signing up as members.


Below are some tips which will help you to keep the attention of your visitors or at the very least keep them interested long enough to stay and explore your site and ultimately perform the call to action you want them to.


Remove unnecessary external links from your landing pages and use internal links Trying to increase the average visitor time on your site is one of the ways that you can decrease your bounce rate and increase your rankings.If you use Google Analytics you’ve probably already heard of the term “bounce rate”.Bounce rate (as defined by Google) is:“..the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page”. Therefore plastering your affiliate banners and links all over your pages can work against you if your visitors leave your site immediately from the page they entered from. Try to entice your visitors to read more by offering them some relevant links to another internal page or post where you provide a useful review and which ultimately contains your affiliate banner. This way you are not pushing people straight out of the same door they entered. There are some useful WP plugins you can use to add relevant internal post links to your blog such as Yet Another Related Posts Plugin.
Use emotion to present your message People most often buy from emotion whether they admit it or not. This is because the actions which emanate from emotion are quite often subconscious. Hence, an emotional response is much more likely to achieve a call to action than a logical one.For instance if you are trying to convince someone to buy your product by using logic, then the chances are that they will also look at your argument from a rational point of view and they will weigh up the pros and cons of buying versus not buying.If you introduce an emotional element to your message such as presenting a benefit or selling a solution to a problem or highlighting how people can get closer to achieving their dream, then you will appeal to the emotional decision making areas of the brain. This will maximize the chances of gaining a customer because it will create an emotional connection between your message and the reader.Therefore once you have successfully forged a positive emotional relationship with your readers, they will happily want to come back to your site to explore further or even become regular customers.
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Source : http://www.iconis.info/2015/04/5-tips-on-how-to-make-visitors-stay.html