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6 Reasons Every Business Needs A Mobile App/how To Get Started Without Coding! - Phones - Nairaland

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6 Reasons Every Business Needs A Mobile App/how To Get Started Without Coding! by mcvize(m): 11:52pm On May 12, 2015
There is a misconception in the modern business world that only large brands can support a mobile app. However, more and more small and mid-size companies are utilizing mobile development as a means to connect with customers and build a successful brand. According to a recent Forbes article, the right mobile app can have a meaningful payoff when it comes to marketing, engagement and more.

If you are considering mobile app development for your business, it’s important to understand the ways that you can strategize around and benefit from this new venture. Here are six of the many reasons your business can benefit from a mobile app.

Visibility: The average American spends 162 minutes per day on a mobile device. A highly connected consumer means that a business like yours has the chance to be a visible presence in the daily life of your target audience. If your app is present on a tablet or smart phone’s home screen, you can engage with them more easily.
Direct marketing: One of the biggest benefits of having a mobile app dedicated to your business is that you can easily give your customer access to the information you want them to have. Whether this means announcing special sales or introducing a digital loyalty program only available on your mobile platform, you can market directly to customers and inform them of your products and services.
Customer service, support and value: A mobile app can also make your customers’ lives easier while using your product or service. This in turn adds value to their experience with you and makes them more likely to want to repeat it. Something as simple as adding a “Frequently Asked Questions” interface provides customers with the support they need to make using your product or service a simpler, more streamlined process.
Brand recognition: Though your business likely has a fully developed brand already, a mobile app can further solidify your identity as a company. The design you choose for your app sends a clear message to customers about who you are and the value of your product or service. The connections you create through your app can drive customers to your website and even into your store—it’s all about branding and design.
Engagement: Having a mobile app opens the lines of communication between you and your customer like nothing else can. A live chat, messaging or alternate type of communication feature can make a real difference in how engaged your customer is. With an app, customers can find the information they need quickly and easily— and reach out to you when they have questions.
Promotion and sales: A mobile app makes it easier to promote your business. Mobile devices enable push notifications, which essentially guarantee that you’ll grab your customer’s notice. And if your product or service is for sale online, building an app increases your customer’s opportunity to buy. Rather than having to wait until they are in front of their computer, an app lets them make purchases virtually anywhere.
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