1. Have a Clue



Have a clue where your business is going. Have specific goals. So many business owners find working on their business a painful experience. If you don't find being in business exciting, and rewarding, then why the heck are you in business? Realise that business is exciting and rewarding when you are really successful. But to be successful you need to have a clue, a clear idea of where you are going so you can make sure your business is making progress towards your clearly defined goals.



Without clearly defined goals you will start feeling like you are treading water. Don't expend a lot of your energy getting your business nowhere. Clearly define your goals and make sure that you don't spend all your energy just reacting to the immediate pressures created by your business every day. Plan where your business is headed. Knowing where you want your business to go, allows you to determine what you need to get there. Knowing what needs to be done and getting it done will give you the excitement of achieving your goals. Instead of struggling along aimlessly, with only the occasional accidental reward. Goals insure your progress towards business success. Using a steadily growing and planned system with clear goals will almost certainly lead to success.



2. You Must Take Charge



You have to realise success doesn't just happen. In fact, success will only happen if you make it happen. Successful people are always in control. They refuse to fall victim to their circumstances. They accept their responsibility because they know that any results their business achieves are directly related to their efforts and they personally take the blame for all the things that go wrong. Being in control means you choose what to do, even in bad situations. It's true that we can't always control the situation; there are always things we can control however - like our attitude or our business skills. We can always get smarter, get stronger, and get better at all those skills we need to run a successful business. Take charge of yourself, your business, and the results you achieve.



3. Spread The Word, Attract Success



You will never succeed at anything in a bubble. Your business will never grow if you keep it a secret. It is essential to spread the word. That way as many people as possible know what products or services you offer. Too many small businesses develop a tendency to operate in isolation, reacting to their environment and just waiting for customers to find them.



These business owners wait for a sales slowdown, then they start advertising to address the situation and then when sales pick up, they stop all the advertising to save money. What are they thinking? This always results in ineffective advertising, producing unreliable, disappointing results. What you must always do is develop and follow a planned advertising and promotion campaign. Something designed to address your specific needs.



Never advertise with a simple objective like "getting more sales". That kind of approach is far too vague and will never produce any successful results. You need to develop advertising with specific objectives that will actively encourage word of mouth advertising. Plan it out so you have a targeted leads generating system. Using planned advertising is the only way you can generate a steady flow of new interested customers. Develop your strategy to deliberately increase the value and frequency of sales from new and existing customers. Marketing must never be left to chance; it must spread the word through a planned, specific, consistent, and effective advertising, strategy.



4. They Better Do It Better



Most entrepreneurs start a business based on unique skills they have developed into a craft. Unfortunately this creates a problem when they get too busy to do all the work themselves. The only solution to this problem is to hire others to take on some of the work. Be warned, this is a critical point in your business, get this right and the future of their business is assured, but get it wrong and the business is doomed to fail.



That is why many business owners would clone themselves if they could. It is almost impossible to find anyone who can do the work as well as you can. Some timid business owners show a resistance to hiring help. Eventually it becomes too obvious even for them to avoid. Business growth is significantly stifled by these timid owners who are afraid to hire and hang on to work by themselves for too long, until the damage is irreparable. Make the choice to grow, and unlock the potential for growth within your business by training new people to not only take on some of the work but be better than you.



5. Do it Well And They come Back With Their Friends



Every truly successful business has a leader who lives, breathes and preaches over-deliver. Something the average business leader only talks about. Successful companies build a reputation on the quality of service and the products they sell. Everyone knows the reputation of Disneyland it is based on delivering a quality experience for each and every customer.



Walt Disney lived, breathed, and preached this attitude to everyone he dealt with and accepted nothing less from anyone who dealt with him. As a result the standards and procedures established insured his entire operation knew what is expected of them in every situation involving interaction with a customer. Always remember delighted customers come back with their friends.



6. You Must Keep Score



The greatest danger to any growing business is the owner to losing control. Many small thinking business owners choose to stay small because they don't want to deal with growing too big.



But all they need to realise is that as long as performance can be managed and controlled your business can confidently grow. Many inexperienced small business owners worry about getting all the work done, they just need to realise it's because they don't measure their results, they don't keep score. Keeping score means tracking how well your business is doing when it comes to meeting its goals. If you keep score you know for certain if performance is behind your expectations, then the proper steps can be taken to improve performance and get back on track where you need to be.



Without keeping score, how will you ever know whether your even coming close to meeting your goals, or whether your business' performance is substandard. Without keeping score your goals will never be reached.



7. For Every Action



For every action there is a result. Almost every time you take a positive action you get a positive result. Just like taking no action, gives you no result but is almost always followed with a need for a reaction. You need to be a person of action. There are two kinds of action you can take in business. Reaction and pro-action. You know your business is out of control when every action you take is a reaction. Successful people are pro-active. They know that if they take positive action it is less likely they will need to deal with a reaction. Planning and goals give you a guide to the actions that should be taken as well as a guide to help you recognize when you are reacting. Take action to tell the world about your business.



8. Always, Always Celebrate Your Victories



Replenishing our physical and emotional strength requires reducing stress and celebrating victories. The biggest problem many small business owners have is that they always think they are too busy to relax, take any time off, or especially just to celebrate. For many that do manage to get away from the business and relax, they often come back no more rejuvenated than when they left and struggle to tackle their tedious work. Consider how inefficient this would be if business owners were battery powered and never stopped to recharge their batteries. You must stop and recharge your batteries or risk becoming totally ineffective.



Smart business owners set goals to make it easy to plan when and what to celebrate. Not only do you need goals to achieve but without them you will just keep on working until it you are drained of energy, your work becomes drudgery, and you become ineffective. Celebrations put the excitement back into business for everyone. Celebrating your victories allows you to appreciate success in something you have always enjoyed doing.



In Conclusion

You must implement these 8 keys to unlock the profit potential of your business. Setting goals will end the frustration you feel from trying to build your business without a plan. These steps will allow you to take more than one step forward. These keys mean freedom from the daily grind and relief from those business pressures of uncertainty. Use these keys to gain the rewards you deserve from your efforts. It is up to you to unlock the hidden profit and excitement owning a business can provide and unleash the potential your business holds. These key will gey you started.

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