Advertising has evolved into a vastly complex form of
communication, with literally thousands of different ways
for a business to get a message to the consumer. It could
be said that cave paintings in some way represented the
first forms of advertising, although the earliest recognized
version of what we know as advertising was done on
papyrus by the Egyptians. And in Pompeii, the ruins
suggest that advertising was commonplace.

However, today the advertiser has a vast array of
choices. The Internet alone provides many of these, with
the advent of branded viral videos, banners, advertorials,
sponsored websites, branded chat rooms and so much
more.
Fortunately, every single tactic available to the advertiser
falls into one of the following buckets. Although a few of
these are relatively new to the field, most go way back to
the very beginnings of modern advertising.

Print Advertising
If an advertisement is printed on paper, be it newspapers,
magazines, newsletters, booklets, flyers, direct mail, or
anything else that would be considered a portable printed
medium, then it comes under the banner of print
advertising.

Guerrilla Advertising
Also known as ambient media, guerrilla advertising (or
marketing) has become prominent over the last 20 years.
It is a broadly used term for anything unconventional, and
usually invites the consumer to participate or interact
with the piece in some way. Location is important, as is
timing. The driving forces behind guerrilla advertising or
marketing are creative ideas and innovation, not a large
budget. Quite often, you will ask for forgiveness rather
than permission with these campaigns, and they will
spread via word of mouth and social media .

Broadcast Advertising
A mass-market form of communication including
television and radio, broadcast advertising has, until
recently, been the most dominant way to reach a large
number of consumers.

Outdoor Advertising
Also known as out-of-home (OOH) advertising, this is a
broad term that describes any type of advertising that
reaches the consumer when he or she is outside of the
home.

Public Service Advertising
Unlike traditional commercials, Public Service
Advertisements (PSA) are primarily designed to inform
and educate rather than sell a product or service.

Product Placement Advertising
In a nutshell, product placement is the promotion of
branded goods and services within the context of a show
or movie, rather than as an explicit advertisement.

Cell Phone & Mobile Advertising
A relatively new form of advertising, but one that's
spreading rapidly, uses cell phones , iPads, Kindles, Nooks,
and other portable electronic devices with Internet
connectivity. Current trends in mobile advertising involve
major use of social media such as Twitter and Facebook.

Online Advertising (aka Digital)
If you see an advertisement via the Internet (World Wide
Web), then it is classified as online advertising. In fact,
there are ads on this very page, and most other websites
you visit, as they are the primary revenue driver for the
Internet. Learn more about this vital part of the Internet.

adapted from advertisement.about.com

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