It is a norm that for anyone to make it at all in agriculture or farming, such a person must be a workaholic. One must look shattered and battered; sweat and work yourself out. This assertion sounded true so many decades or centuries ago, but it has been proven wrong by new age technology, innovation, creativity and smart information usage which has given birth to productive knowledge.

In order to make it big in agricultural industry, agriculture and farming must be viewed in the right perspective of seeing this noble profession as an enterprise, a business and a career. Initially, agriculture required arms but now, it requires less arm and much brain. Brain work must be put to use to get the desirable results.

The knowledge age has defined agribusiness as a round-able chains of productions (planting, sowing, milking, rearing and raising to harvesting), processing, packaging, branding, marketing and networking. These six processes demand strategic thinking, planning, brainstorming, teaming, positioning and action at the same time.

To accumulate profits and create wealth in agribusiness as in other businesses or professions, you must first change your style of approach to working. This brings me to my favorite explanation about WORK; Hard work Vs. Smart work. Being BUSY Vs. being PRODUCTIVE (PROACTIVE). This combination helps t have a beautiful picture and understanding on how you apply mental capacity and strategy to create a synergy, leadership, strategic team and direction on your business.

Arms make you work harder, while brain make you work smarter. A farmer that wait till the day of harvesting its farm produce before searching for buyers is working hard and not necessarily going to make tangible profits. In contrary, a farmer begins to work smart when he sharpens his mental skill and leverage recent technology to do most of his labor-intensive work on the farm while he has a well-comprehensive blueprints on stock-keeping, farm records, weather forecasts, climate change, weed control and insects’ control. He has also mapped out his marketing, sales and networking strategies before planting or rearing at all. I bet it with you, the difference is clear.

To live large as a farmer, agropreneur or agribusiness owner, you must pump innovation, creativity, strategic idea and tested knowledge into our business or you will continue to struggle using arm.

Traditional farming will make you to only concentrate on production while smart and integrated farming will ensure you produce, process, brand, package, market and network your products or services beyond your immediate or limited reach.

To achieve this, you must connect your products with the people you cannot ordinarily reach. That is why a comprehensive and all-inclusive agro online portal initiative was birthed. Our online agro-marketplace; www.agromerchant.com will help you spread it, brand it and sell it to millions of people without you or them living your homes or locations. Buying and selling, trading and transaction couldn’t have being easier if brains have not be put to work.

Get easy access to farm produce, locally processed foods, agro-products, agro-chemicals, hybrid seeds, fertilizers, machines, agro-industries brands and foodstuffs on our one-stop and easily navigated online store; www.agromerchant.com- our #1 agro-marketplace that makes shopping, transaction and doorstep delivery easiest.

NOTE: When you visit www.agromerchant.com, you can make your bulk order of agro-produce or your farming necessities like hybrid seeds, chemicals and fertilizers of quality brands using the bulk/wholesale supply form on the homepage. Instantly, your delivery will be processed and get to your location.

Stop wearing yourself out, start working smart.

Yh

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