Nigeria Brewries scrapes ‘Gulder Ultimate Search’ (GUS),
replaces it with ‘Ultimate Promo (Ultimate Chase)’
By Duru Uche | August 25, 2015
The Nigerian Breweries brand, Gulder has over the years given
young people from across Nigeria the chance to achieve fame
and money via their local content reality Television
programme, tagged ‘Gulder Ultimate Search’ (GUS).
Since the premiere of it’s first season in 2004, 11 winners have
emerged as the ‘Ultimate Men’, claiming huge rewards, after
triumphing in a quest that includes struggling against nature
and finding a hidden treasure.
While many have been waiting for the challenge to kick off this
year, the latest news from the organisers is that GUS has been
scrapped and replaced with another thing entirely — the
‘Ultimate Promo (Ultimate Chase)’
According to the brand, they are working on reaching their
consumers directly, and this was something they couldn’t do
with the ‘Ultimate Search’ as only some particular set of people
were reached, leaving out their prospective consumers.
Industry watchers also point out that some Gulder
Ambassadors (Ultimate Men) failed in their responsibility,
which is to promote the brand. Some even left the brand to
patronise its competitors. Some other winners only remain
relevant within the first year of their reign as the ‘Ultimate
Men’.
But, there are those who used the platform to carve out a niche
for themselves.
All these and more we believe added to the brand’s decision to
introduce the new show and the signing of new Ambassadors.
Ebuka Obi-Uchendu, Yemi Blaq and Illrymz were unveiled as
the new Gulder Ambassadors in Enugu during the launch of the
new show.
Ebuka Obi Uchendu
Unlike GUS where there is always one man standing to claim
the cash prize and a car, Gulder Ultimate Promo/Chase is
giving out 15 Hyundai cars and instant cash prizes to their
consumers.

http://www.olisa.tv/2015/08/25/nigeria-brewries-scrapes-gulder-ultimate-search-gus-replaces-it-with-ultimate-promo-ultimate-chase/

Why na! I haven't taken part

Interesting...... Hmmm, i remember back then when men where boys! Gulderman!!

Eeyah....wanted to go for it this year.


Hehehe if I hear!!! Na faint I go just faint

When I've been eagerly waiting for this season to start

GUS has been my favorite tv show.

Ok

K

Hmm, Its really bad... I even had hopes for this year's show, but its gone now... Too bad for we aspirants..

Dats bad, I like the show mehn