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Add VALUE To Every Customer by Betasms: 11:55am On Sep 02, 2015
Yesterday, I gave an highlight on Four campaign metrics that you cannot overlook to make your Product and Organization relevant. Your Competitors are out there waiting for your customers to just give them a try, and they are rest assured that, they will never come back to you once they make that shift. Now today, the first of all we will be considering cannot be overlooked because it is the main reason why your business still thrives.
1. The Lifetime Value of Your Customer
Consider this your starting point and end goal. Without a solid handle on this metric, you’ll never be able to properly target, service, and cater to your ideal customer. Go beyond the initial “touch point” and follow your customer through the entire sales and marketing process to determine where the value truly lies (this will also dictate your upfront strategies). Understand, for example, that pulling in a customer quickly via an initial media strategy may not necessarily yield a long-term customer for your brand. The easiest way to determine a customer’s lifetime value is by factoring in all of the sales that a particular user will engage in over the course of your relationship.
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Re: Add VALUE To Every Customer by seedgreen(m): 11:59am On Sep 02, 2015
Hmmmmmmm

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