of what importance is marketing research to business growth?

Hi boogiie,

let me put it this way, as long as you have to study hard , research, attend group discussions as well as treat past questions in preparation for examination, you also have to research the market.
This is to enable you identify the following
   who your target market (audience) are?
   where they are?
   How do you reach them?
   what appeals to them?
   how you will package your goods/services?
   etc.
All these and more you need to research on before embarking on any other marketing activity, as the results form the backbone of the growth of any business.