According to a Bloomberg report, Samsung is set to lay off 10% of its headquarters staff “as the world’s biggest smartphone maker loses sales to Apple Inc. and Chinese vendors.”

Samsung_innovates

Samsung joins the ranks of smartphone makers to lay off staff in order to trim down operations. Before the Korean brand, other brands that have cut staff include: Microsoft, BlackBerry, Lenovo, Amazon, Sony, and HTC. It is a nasty jungle out there. The good thing is that Samsung is being pre-emptive, as the company is still posting profits (though they are decreasing).

As mentioned in my recent article, How Samsung went from exciting to uninspiring, Samsung does need to cut back, as well as innovate differently. Hopefully, the brand can turn things around and return to growing its profits.

Thanks to SirZuma for the tip-off.

http://mobilityarena.com/samsung-to-lay-off-staff-as-the-smartphone-bloodbath-worsens/