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Ten Best Online Marketing Strategies - Pro Guide - Business - Nairaland

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Ten Best Online Marketing Strategies - Pro Guide by Betboss(m): 9:12pm On Sep 14, 2015
With the internet boom in the last two decades, online marketing have become a very important aspect for businesses across the world. Most businesses have become even more successful through online marketing. The vast majority of businesses across the globe, though understands the great importance of online marketing, they still lurk in the shadow as how they can go about implementing a successful online marketing campaign. There are a zillion ideas and tips on the best online marketing strategies, but factors to always consider is what are the best online marketing ethics.

In this post,we will discuss ten best online marketing strategies you can start implementing in your online marketing campaign to get the best results on your investments. Promoting your product or service online is a growing trend that can't be overemphasized, the total investments in online marketing is growing rapidly as many businesses have gotten more sales and overall success by taking their advertising to the internet. So let's get to task of the day.

#1 - Create A Great Website:

The starting point to achieving great success in online marketing starts with creating a good website or webpage that is perfect by acceptable ethics. A website gives your online targeted audience a platform to relate with what services or product you offer. To create a website, you should ensure that your website is easy to navigate and SEO friendly. Avoid excessive use of JavaScript, Ajax and other programing languages that are typically bad for SEO. Its best to use mostly HTML language in creating your website. Also ensure that your webpages contains the necessary meta tags like, meta description, meta distribution, meta classification and meta robots. Also use keyword optimised titles.

#2 - Offer Freebies

You can take your online marketing campaign success to a step further by offering free stuffs and discounts on your website. Most of your audience will definitely give your offer a trial.Always request a call-to-action while giving out free stuffs, you can request an email sign up to your newsletter or otherwise.

#3 - Use Newsletter To Stay In Touch With Your Audience

Email marketing is cheap and remains one of the best ways to promote your products and services to your targeted audience. Once in a while you should send out newsletter updates, not promotion all the time, updates are better winning strategies , the chances are very high your targeted audience will visit your website when they receive your newsletter updates. Moreover you can also build more trust and a stronger relationship with newsletters.

#4 - SEO

Search Engine Optimisation is very crucial for your online marketing success. SEO done well will increase your website traffic, as most organic traffic comes from search engines. The best SEO tips are to always ensure that your webpages are well structured and optimised. Use keyword targeted inbound links to link up your webpages to each other, create a sitemap to help search engines bots crawl and index your website better. Optimise your webpages with keywords related to your product/service in the title, meta tags and contents.

#5 - Use Analytics Tools

Its important to know what is working and what is not in your online marketing campaign in other to avoid wasted investment. Google offers analytics in its AdWords program and the website analytics, there are also other analytics software you can use to track your online marketing campaign success.

#6 - Create YouTube Videos

A lot of people love videos, based on my research 54% of 80 individuals prefer a video review to text/pictures review. Its a winning strategy to create a stunning YouTube video reviewing the product or service you offer. This way you can give your targeted audience more reasons to oblige to your offer as they are more informed.Always optimise your video tags and titles with keywords related to your products.

#7 - Get On Social Media Platforms

With the boom of social media networks in the last few years, with most of this social media websites having tremendous traffic. Its very obvious that your targeted audience are on most of this social media websites. You should create social media profiles for your business on the most popular social media websites, like Facebook, Twitter, Google plus, LinkedIn and otherwise to build a community of loyal audience.

#8 - Hire A Good Public Relations Personnel

Creating social media profiles is one thing, another thing is to manage it efficiently to get the best results. You should hire a good public relations personnel who will manage your social media profiles to build a closer and interesting relationship with your targeted audience on social media platforms. You can make tremendous success in your online marketing campaign when you maintain a loyal audience on social media networks.

#9 - Encourage Referral Marketing

While you have build a loyal audience,its a winning strategy to encourage your audience to invite their friends. Referral marketing is very powerful and effective form of marketing as it is based on trust. The conversion rate of referral generated audience is very high. You can use an affiliate marketing program to encourage your audience to refer their friends and family members to your services. This will cost you almost nothing and the conversion rate will skyrocket your online marketing campaign success.

#10 - Offer Quality Services Or Products

Finally, ensure that you offer the best services compared to your competitors. Always strive to give your audience the best, this way you will be ahead of your competitors. Most businesses spend so much on online marketing with no result to show for it, simply because they don't offer services that convince their audience to stick with them. Always put up the best of contents to keep your audience glued to your website. Its quality first.

In conclusion, you can get far better results in your online marketing campaign using the best strategies. The above strategies will keep you ahead.

Source: http://herokeys.com/article/ten-best-online-marketing-strategies-pro-guild/
Re: Ten Best Online Marketing Strategies - Pro Guide by maryannfarrugia(f): 6:47am On Aug 24, 2016
Well i certainly agree with the strategy that you need to use social media. Today, in our society more and more people are engaging in social media because it can help a lot when it comes to online marketing, keeping in touch with the people you love etc. In online marketing aspect you can promote anything under world wide web. Adding promos and freebies are good because it can catch more interested customers or clients.

Maryann Farrugia CEO, Offshore Business Processing
http://www.offshorebusinessprocessing.com/maryann-farrugia
Re: Ten Best Online Marketing Strategies - Pro Guide by anngrant: 6:03pm On Aug 26, 2016
I also believe that good marketing starts with creating a good website. However, that's not enough. A sound marketing requires a complex approach. These guys may help http://thecmoclub.com/ achieve success in the marketing aspect.

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