No matter what level of expertise you are at with the social phenom Twitter, there is always something new to be learned. With the platform constantly expanding, and hundreds of new people joining everyday, things that were once the norm have become old news and cliché. Web designers and developers need to be informed of the latest Twitter news and updates so you won’t be left behind. Using Twitter can greatly increase potential clients and benefit your business in a positive manner. It’s an inevitable truth that can harm anyone who fails to keep up.

There will always be some tips that will be useful for those who are new to Twitter or who have been tweeting since the social network first came on the scene. There are rules that are tried-and-true and will probably be passed along until the end of time, and then there are some rules that need to be broken.

Here are the forty best business Twitter tips that will help every tweeter, from the newest of the new to the experienced old hands.

Before You Get Started

1. Take a deep breath. Twitter can seem overwhelming in the beginning, but you’ll soon see that it’s really just a combination of three basic things you’ve been doing for most of your life: writing, reading, and sharing.

2. Remember: Twitter is not Facebook. Not even close. Facebook is more about the people you already know or have known throughout your life and keeping up with them. Twitter is about making new connections with people you will probably never meet. It’s sharing information and riding a wave of information.

3. When you get started with Twitter, you need to know why you’re using it. What is your mission statement? What do you want to accomplish with your Twitter account?

4. Don’t forget that Twitter is a public network. Your tweets are going to be out there for over 200 million users to see. They’ll be tracked by Google and numerous other search engines. Don’t hold back. Be bold, be remarkable. But you also want to keep your online persona in mind. Everything you do online will be tied to you, so make sure you’re sending out the message you want.

5. Relax. Twitter is supposed to be fun, after all!

Your Profile

1. First things first: your profile photo should be a photo of you. Don’t put a celebrity picture, your cute dog, your kids, etc. You are the person attached to the account, you are the person tweeting. Make it a picture that shows people who you are, what you look like. No close-ups of your beautiful eyeball, either.

2. A beautifully designed background is great, but not necessary. Most people don’t even notice what you have on your background. In fact, since the background is completely non-functional, it doesn’t require a lot of attention from viewers. A simple background with a minimalist pattern is usually enough to appease the majority of fellow users.

3. Make sure you fill out your bio. Have fun with it, be witty. But don’t go too off-the-wall; leave that to celebrities and honest-to-goodness crazy-people. Give users a little insight into who you are and feel free to add your email address or website info so they can contact you.

4. If you don’t have a website that you want to be associated with, don’t link up to it. People are also wary of shortened links, so avoid them. Don’t link back to your Twitter profile, because that’s just plain redundant.

5. Adjust the rest of your profile settings in whichever way you feel most comfortable. You don’t want to keep your tweets private though, unless you really want to keep someone from reading what you write. If that’s the case, you might want to rethink being a part of a public social network.

You Are What You Tweet

1. Be useful.

2. Be unique.

3. Be polite.

4. Be interesting.

5. Be yourself.

The Tweets

1. Tweets are messages of 140 characters or less. Use them wisely.

2. Enter in the tweets yourself. You can schedule your tweets, but don’t put them on auto-pilot.

3. Some people may tell you differently, but the way you write says a lot about you. People will judge you based on your spelling, grammar and punctuation, so make sure you brush up on your writing skills and make the best impression.

4. Remember: there’s a big difference between giving someone credit for their work (a courtesy) and thanking them for retweets (just a bunch of filler). Don’t cross the line.

5. Don’t be a “metweeter.” This is anyone who retweets (RT) their own tweets or RT any RT that mentions their original tweet. It just makes you look like an egocentric tweeter. And no one likes that.

Finding Your Followers

1. Engage others. Repeat.

2. The fastest way to get someone to not follow you is by asking them to
follow you.

3. Tweet it, and they will follow. Act in the manner you wish to be known for and write about topics that you are actually interested in. Your fellow tweeters will find you.

4. Forget following systems and Twitter trains. They aren’t worth the time (or money) you’ll put into them. What does work? Following a large number of people. That means having a huge network of total strangers who will in all likelihood completely ignore your existence. But you’re all in the same mindset.

5. Set your goal to having 100 true followers. Be brilliant. Tweet things they want to read and let nature (or technology) take its course.

Mind your Twitter Manners

1. Don’t tweet in text speak. Find a way to fit your tweet into those 140 characters without filling it up with LOLs and OMGs.

2. Strike a balance between being a total downer and a hyperactive annoyance. Being on the extreme of either side won’t win you any fans or followers. Don’t try to be someone you’re not.

3. This should be a total no-brainer, but do not be a bully, spammer, troll or stalker.

4. Act like you already have all the followers you need. Act like someone who should be retweeted. Be someone who deserves respect.

5. Another note on automated messages- don’t. Don’t set up an automatic “welcome!” message to go out to your new followers. It’s very phony, and no one likes a phony.

The Tweets Part 2

1. Be an expert. Find your niche topic (cars, ice cream, Pauly Shore movies) and go with it.

2. Value and consistency are very important to Twitter followers. So, while it’s okay to go off on a tangent from time to time, try to stick to your balance point.

3. Be consistent with how much you tweet. After you’ve been a tweeter for a few months, you’ll start to get into a normal routine that both you and your followers can be comfortable with. Don’t keep quiet for two weeks and then blow up the Twitter feed in one bored afternoon.

4. Remember, you have a choice on how to respond and react to others. People are going to tweet things that outrage and offend you. Just take a deep breath and shake it off. Remember, they’re a complete stranger. No reason to have a meltdown because they say something you don’t like.

5. Don’t kill the messenger. People like to share content they find interesting, be it a blog post, video, or photo. It’s not always going to be something you like, but don’t take it out on the tweeter.

Linking Up

1. When it comes to links, always shorten them with . It has built-in stats, which is great. But what’s really important is that it’s trusted by the Twitter community. Tip: Add a “+” to the end of your link so that you can see the stats for that URL.

2. Don’t be shy about sharing your own stuff. Do it twice a day, in fact, so that both major time zones are covered.

3. Leave enough space in your tweet so that others can retweet it.

4. When retweeting someone, make sure you give them (the original tweeter) credit. Don’t worry about cramming the name of everyone else in too.

5. Twitter is all about settling in for the long game, so don’t worry about having a low click-through rate or number of retweets.

Twitter is a constantly changing networking platform. There are no clear cut rules. What works one day is on the way out the next. Just remember that some things do matter when it comes to Twitter, so you should always heed this advice. When you master the basics and move on to the more advanced features of Twitter, you’ll be pleasantly surprised with what you can accomplish.

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