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[b]Job Title: Diageo Africa West African CPR Manager

Location: Nigeria

Reporting to: Marketing Director, Guinness Nigeria Plc

No of positions:    1

Level: L4


Purpose of Role/Context

ROLE:
Reporting to Guinness Nigeria’s Marketing Director, with a dotted line to Diageo Africa's Consumer Planning Director, the West African CPR Manager will take responsibility for:

· Combining analysis, diagnosis, insightful thinking, judgement and clear recommendations to drive growth for existing brands and key initiatives.
· Championing the generation and implementation of consumer insights throughout West Africa.
· Managing Quantitative and Qualitative West African studies.
· CPR capability-building within West Africa, across markets and with our research and advertising agencies. Includes the hiring and training of CPR people in W. Africa, when necessary.
· Ensuring Advertising is consumer focused, clear, and consistent with brand heritage and objectives. 
· Managing Research projects across West Africa, and for DA.

CONTEXT:
The objective of CPR in West Africa (DA and local) is to build an integrated team of planners who play leading roles in keeping marketing activities consumer focused, championing insights and making recommendations that drive growth.   The CPR manager in Nigeria plays a leading role building CPR capability across West Africa and ensures that all consumer information and resulting actions gathered across West Africa (local and DA) are disseminated effectively.  The CPR manager of West Africa will also play a leading functional role across Africa in developing advertising, implementing Link testing, and building organizational capability in delivering great advertising

Need To Know

· Clear understanding / delivery of the standards demanded by Diageo regarding CPR skills, behaviours and best practice.
· Knowledgeable and experienced in communications skills, able to coach, facilitate and lead.
· Skilled in the management of multiple research agencies.
· Good analytical skills, able to integrate learning from multiple sources and generate insights.
· Experienced in designing research studies (qualitative & quantitative).
· In-depth understanding of quantitative research techniques (including retail audits, product tests, STM’s). Able to direct agencies in design, analysis and reporting.
· Extensive experience of implementing tracking studies. Able to direct agency in design, analysis and reporting.
· Keep abreast of consumer issues and trends across the major African markets.
· Be a champion of Diageo’s Responsible Research policy, ensuring that all research conforms to the policy.
· Be a champion of DWBB tools, processes and behaviours. Able to train, coach and embed enhanced DWBB capability.
· Be a champion of the DMC and ensure its implications are highlighted during all creative development work.
· Be experienced with and able to effectively implement consumer learning from:

Market Studies
v ConsumerScope.
v NABScope.
v Consumer Driven Outlet Segmentation (CDOS).
v Usage & Attitude Studies.
Tracking Studies
v W. African Beer Tracker.
v W.African Malt Tracker.
v Harmoni.
v Retail Audits.
Brand Positioning Tools
v Brand Essence Wheel.
v Target Consumer Understanding Tool.
v Insights Generation.
v Key Brand Benefit.
v Brand Architecture.
v Competitor Advertising Decoding Kit.
v Measurement & Evaluation. Global and Local Trends.
Able to manage the West African CP&R Budgets, ensuring that PO numbers are promptly generated, invoices are processed promptly and that we remain within budget.

Need To Do

· Ensure that the consumer is at the heart of everything we do. Actively is a consumer champion in meetings
· Drawing on consumer knowledge and insights, help focus activity briefs such that they inspire powerful brand communications.
· Ensure that all resultant work fits the brand strategy and is true to the KBB and insight.
· Ensure GAME plans are consumer driven to maximise volume, ensuring increased usage and enhanced understanding of available consumer data.
· Support the implementation of M&E (Measurement and Evaluation) across all activities, recycling learning’s.
· Support markets’ management of continuous (Beer Tracker, Malt Tracker) and ad hoc tracking (innovation trackers).
· Key project management: Leading (or supporting, as appropriate) key CPR projects: scoping, briefing and managing the process. Then transforming research outputs into simple, actionable implications.
· Dissemination of consumer data / research findings across West African markets, as necessary, ensuring that a concise, considered summary accompanies each report.  Ensure that all key insights and recommendations are communicated to DA.
· Preparation of data and presentations.
· Assisting in-market CP&R teams with strategic research briefs and the interpretation of research results.
· Lead regular brand reviews across the region, keeping the central and local brand teams informed and updated.
· Ensures that all work is done using the tools and processes of the Diageo Way of Brand Building (DWBB).
· Helps ensure that all brand projects are Diageo Marketing Code (DMC) compliant.
· Leads the development of appropriate research inputs  / stimulus that will aid deeper consumer understanding.

· Plays a key role in creative / communications development for priority brands in the region.

Need To Be

· A genuine team player, within Diageo West Africa, across markets and the global Diageo organisation. Actively builds relationships.

· A keen observer / listener very experienced with African consumers.

· Be passionate and inquisitive about consumers – exhibit a constant thirst for discovering consumer insights and ability to communicate the insight and the importance to the business.

· Passionate about understanding different cultures, they’re similarities and differences and the role drinking plays within these cultures.

· Creative and insightful thinker capable of critical, objective and honest evaluation, able to ‘fuel’ and guide any project's process. Able to convert complexity into simplicity.

· Strong, confident communicator
v Excellent facilitation skills, capable of leading and inspiring creative development.
v Bringing consumer insights alive at all stages of creative and communication development.
v Good influencing skills, capable of bringing they’re thinking to bear.
v Open to the ideas and opinions of the whole team.

· Sensitive to a broad range of markets, their consumers and their communication landscapes.

· Resilient traveller.

· Skilled trainer/coach. Enthusiastic about helping others to do their jobs better.

KEY SKILLS
· Proactively defines and communicates opportunities for growth for markets, categories and    brands.
· Seeks out deep consumer understanding and insights that drive competitive consideration and conversion      activity.
· Ensures that learning’s from M&E are applied to drive growth throughout the business.

We want to be as diverse as our consumers and welcome applications from everyone regardless of gender, age, ethnicity (or tribe), faith (or religion) or disability

APPLICATION PROCEDURE
Please note that our application procedure has changed. Kindly apply by following carefully the guidelines below.

A. Candidates who have access to the Diageo Intranet
Interested candidates who have access to the Diageo intranet should please submit their CV through the Diageo Career Shop by going through the following steps:

1. Call up the Diageo intranet
2. Enter your username & password
3. At the Diageo home page, Click on ‘Career Shop’ (the 7th item under ‘Functions’)
4. Click on ‘Search & Apply’
5. Click on ‘Search Openings’
6. In the Search Openings page please go to ‘Key word’ (the 7th box) and enter ‘8828BR’
7. Click ‘Search’
8. Click on ‘Submit to job(s)’ and submit your CV

B. Candidates who do not have access to the Diageo Intranet
Interested candidates who do not have access to the Diageo intranet should please submit their CV through the Diageo Career Shop by going through the following steps:

1. Click on the following link: http://www.diageo-careers.com/en/homepage.htm
2. Click on ‘Search & Apply’
3. Click on ‘Search Openings’
4. In the Search Openings page please go to ‘Key word’ (the 7th box) and enter ‘8828BR’
5. Click ‘Search’
6. Click on ‘Submit to job(s)’ and submit your CV

PLEASE NOTE:
Receipt of applications submitted through both INTERNET and INTRANET commences today 12th October 2006. Please note that the CLOSING DATE IS 26th October 2006. Only short listed candidates will be contacted. 

Please feel free to forward this advert to your friends and family that you may consider suitable for this role.






Job Title: Marketing Manager

Location: Lagos

Reporting to: Marketing Director, Guinness Nigeria Plc

No of positions:    1

Level: L4


Purpose of Role/Context

- To effectively lead & manage the Brand agenda
- To design and implement strategies for the Brand in order to achieve targeted profit, market share and volume objectives in GN.
- Continually identify and quantify new growth opportunities for the Brand based on consumer insights


Context/Scope
- Diageo Africa’s 2010 vision is to be the most celebrated business in every market it operates delivering £700 Trading profit.

  Leadership and Functional Responsibility
- This is a leadership role requiring strong marketing judgement and commerciality       

Skills & Knowledge:
- Ability to take strategic view and evaluate options/alternative scenarios
- Strong understanding of consumers, insights and the ability to convert into highly commercial successful innovations
- High performance, cross-functional, cultural team working.
- Strong project Management skills and experience
- Sound marketing, Sales and Commercial skills

Demonstrates the following leadership and functional capabilities:

1.  Leadership Capabilities:
Edge: Experienced
- An insatiable curiosity to identify new opportunities based on a clear understanding of how to grown & win in the marketplace
- Is ruthless and focused on what will drive growth
Emotional Energy: Experienced
- Motivational team leader, tenacious and resilient
- Has strong flexible influencing skills at all levels across the business
People Performance: Experienced
- Excellent coach with the ability to develop capability across the business
- Is able to create and lead a high performing team (cross-functionally)
Ideas: Experienced
- Is able to generate and drive ideas that challenge the status quo.
- Actively demonstrating strategic thinking
Living the Values:  Experienced
- Champions and lives the Diageo values
- Demonstrates the behaviours that will build a strong business culture

2.  Functional Capabilities:
Strategic Penetration- Experienced
Uses analytical skills to generate consumer driven innovation strategies that deliver focused, growth driving business outcomes
Consumer Insight- Mastery
Identifies key consumer issues and ensures penetrative consumer understanding and insights are applied to drive innovation and brand growth
Motivating & inspiring agencies & cross functional teams Experienced
Understands what drives & motivates internal & 3rd party teams & constantly strives to build great productive relationships by breaking down barriers to performance
Commerciality – Experienced
Uses performance measurement & sound financial management – balancing short & long term – to build the brands. Balances commercial, customer & consumer motivations to deliver outstanding results)
Excellence in execution – Mastery
Delivers high quality results seen through to world-class completion. Maintains high standards by driving quality, speed & cost management appropriately

Top 3-5 Accountabilities

- Develop 5-year strategic plan for the Brand
- Lead development of game plan
- Develop media/advertising strategy
- Commercial implementation of pricing scenarios developed
- Extensive Above The Line and Below The Line strategy deployed in commercial manner

Qualifications

· University degree in marketing / business. Studies. MBA is an advantage
· Proven ability: team leadership / strategic thinking
· Proven and strong Brand and Trade marketing experience

Key Experience

· Minimum 8 years in a blue chip FMCG marketing environment with experience across all marketing mix. 
· Able to demonstrate success in developing & leading teams.
· Experienced level capability on all Diageo Marketing functional and leadership attributes; track record of success.
· Ideally a period in sales or excellent commercial skills
· Extensive ATL and BTL strategy development
· Experience working with and successfully managing 3rd party agencies and strategic partners
· Budgetary & cost control management
· Competitive intelligence & insights

Knowledge

· NaviGate process / NPD tools
· Strong project Management skills and experience

Mobility
Lagos based with some travels within/ outside Nigeria

We want to be as diverse as our consumers and welcome applications from everyone regardless of gender, age, ethnicity (or tribe), faith (or religion) or disability

APPLICATION PROCEDURE
Please note that our application procedure has changed. Kindly apply by following carefully the guidelines below.

A. Candidates who have access to the Diageo Intranet
Interested candidates who have access to the Diageo intranet should please submit their CV through the Diageo Career Shop by going through the following steps:

1. Call up the Diageo intranet
2. Enter your username & password
3. At the Diageo home page, Click on ‘Career Shop’ (the 7th item under ‘Functions’)
4. Click on ‘Search & Apply’
5. Click on ‘Search Openings’
6. In the Search Openings page please go to ‘Key word’ (the 7th box) and enter ‘8562BR’
7. Click ‘Search’
8. Click on ‘Submit to job(s)’ and submit your CV

B. Candidates who do not have access to the Diageo Intranet
Interested candidates who do not have access to the Diageo intranet should please submit their CV through the Diageo Career Shop by going through the following steps:

1. Click on the following link: http://www.diageo-careers.com/en/homepage.htm
2. Click on ‘Search & Apply’
3. Click on ‘Search Openings’
4. In the Search Openings page please go to ‘Key word’ (the 7th box) and enter ‘8562BR’
5. Click ‘Search’
6. Click on ‘Submit to job(s)’ and submit your CV

PLEASE NOTE:
Receipt of applications submitted through both INTERNET and INTRANET commences today 12th October 2006. Please note that the CLOSING DATE IS 26th October 2006. Only short listed candidates will be contacted. 

Please feel free to forward this advert to your friends and family that you may consider suitable for this role.






Job Title: Brand Manager

Location: Lagos

Reporting to: Marketing Manager

No of positions:    1

Level: L5


Purpose of Role/Context

· To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends
· Develop and seem less execution of Brand plans   both short and long term.
· To ensure that brand plans are developed and executed based on the following:
Ø Grounded on consumer knowledge and credible insights   
Ø In line World class standards
Ø Proactive & timely 
· Deliver brand strategy & advertising communication founded upon a deep understanding of the consumer
· To deliver Measurement and Evaluation for key promotional projects

Context & Dimensions:
Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business

Key Outputs
· Achievement of agreed Brand Health and profitability targets

· Input into development of World class GAME Plan for brand

· Regular review of plan, with corrective action agreed as needed.

· Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.

· Development of great ATL communication, working with local and regional agencies.

· Ensure development of effective and efficient BTL work in line with Activity Goals.

· Competitive/market reviews with recommended actions

· Excellence in Project Management: Time, cost and quality

· Achievement of Be the Best Development Plan for self and Brand Support Manager.

KPI’s
Overall
· Achievement of Brand Health Targets
· Achievement of Brand Volume targets
Specific
· High quality GAME plans, and activity plans (ATL/BTL/Media) 
Projects delivered to time cost and quality

Functional Capabilities

· Uses analytical skill to explore options and identify optimal growth drivers.

· Able to develop and assess Insights and translate them into growth strategies

· Works proactively to get the best out of teams

· Balances consumer, commercial and practical angles to form judgment.
· Ensures compliance with DMC.
· Increasingly able to recognise and evaluate a creative idea.

· Understanding of budgeting, pricing, cost management and bottom line.
· Draws clear recommendations from Brand health tracking.
· Great cross-functional working and understands Sales priorities.

· Delivers projects to time, cost and quality. Alerts Line Manager to issues and recommends solution.
Complies fully with DMC and company processes.

Leadership Capabilities:
· Ideas –Experienced (High levels of inquisitiveness to ensure true understanding of what lies behind performance)
· Living the Values – Mastery (Insatiable appetite for consumers, customers and brands)
· Emotional Energy – Experienced (Develop deep insights in to the wants and needs of people in order to mobilise others with great effect; maintain focus and enthusiasm in the face of difficulties)
· Edge – Experienced (Positively challenge others with a strong bias for action)
· People Performance – Experienced (able to inspire and develop team, focussed on delivering results through people)

Functional / Planning Capabilities:
· Saves time by ensuring Global Best Practice is adopted and embedded
Skills
· Proactively defines and communicates opportunities for growth for the market, category or brand
· Seeks out deep consumer understanding and insight that drives competitive consideration and conversion activity
· Ensures learning's from measurement and evaluation are applied to drive growth throughout the business
Behaviours
· Ruthless prioritises and focuses on tasks that add maximum value to Diageo, stops or delegates everything else
· Ensures consumer and market knowledge is distilled into clear, actionable implications
Inspires and influences others to be passionate about consumers

Qualification
Graduate Calibre

Experience
2-5 years consumer and/ or customer marketing experience including:

· Development of BTL marketing programmes.
· Agency Management
· Budget management
· Cross-functional project management (strong sales/commercial liaison and teamwork).


We want to be as diverse as our consumers and welcome applications from everyone regardless of gender, age, ethnicity (or tribe), faith (or religion) or disability

APPLICATION PROCEDURE
Please note that our application procedure has changed. Kindly apply by following carefully the guidelines below.

A. Candidates who have access to the Diageo Intranet
Interested candidates who have access to the Diageo intranet should please submit their CV through the Diageo Career Shop by going through the following steps:

1. Call up the Diageo intranet
2. Enter your username & password
3. At the Diageo home page, Click on ‘Career Shop’ (the 7th item under ‘Functions’)
4. Click on ‘Search & Apply’
5. Click on ‘Search Openings’
6. In the Search Openings page please go to ‘Key word’ (the 7th box) and enter ‘8826BR’
7. Click ‘Search’
8. Click on ‘Submit to job(s)’ and submit your CV

B. Candidates who do not have access to the Diageo Intranet
Interested candidates who do not have access to the Diageo intranet should please submit their CV through the Diageo Career Shop by going through the following steps:

1. Click on the following link: http://www.diageo-careers.com/en/homepage.htm
2. Click on ‘Search & Apply’
3. Click on ‘Search Openings’
4. In the Search Openings page please go to ‘Key word’ (the 7th box) and enter ‘8826BR’
5. Click ‘Search’
6. Click on ‘Submit to job(s)’ and submit your CV

PLEASE NOTE:
Receipt of applications submitted through both INTERNET and INTRANET commences today 12th October 2006. Please note that the CLOSING DATE IS 26th October 2006. Only short listed candidates will be contacted. 

Please feel free to forward this advert to your friends and family that you may consider suitable for this role.[/b]