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We Need A Marketing Manager In Our London Office / Master Baker ( Astra Ionos Limited) / Sales Manager (astra Ionos Limited) (2) (3) (4)
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Marketing Manager (astra Ionos Limited) by osemudiame(m): 10:37am On Nov 16, 2015 |
Reporting to the Managing Director, this position leads strategic portfolio development, base business news, promotional activity, advertising development and ongoing revenue/profitability analysis and action plans. Principal Accountabilities 1. Deliver total fiscal-year Bakery(breakfast and lunch) revenue and profit plan 2. Adjust business plans/product mix throughout fiscal year to improve financial results and minimize risks 3. Develop and synthesize Marketing Plan, AOP/Strategic Plan recommendations/projections for the breakfast and lunch bakery portfolio. 4. Lead all new base product development efforts within Bakery portfolio (breakfast/lunch) 5. Lead development and execution of promotional/advertising activity designed to grow total business/market share 6. Manage Consumer Insights, advertising agency and internal resources to guide strategic positioning 7. Manage, evaluate, coach and develop professional staff Send CV to brandexcel@gmail.com Job Complexity * Projected volume/profit shortfalls: work with senior Sales, Finance, Manufacturing staff to close potential AOP gaps * Advertising/promotion development: enhance/adjust creative messages to reach target consumers * Assess competitive threats to core Bakery products and drive PF market response across key distribution channels via product news, pricing strategy, consumer/trade promotion, advertising Job Specifications * MBA, First degree in Marketing strongly preferred in addition to ten plus years relevant experience in marketing, marketing communications and advertising * Strong strategic leadership and create direction to implement the strategy * Exceptional financial/analytical acumen; understanding of P&L impact of market factors * High-level communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels, including President * relative thinking ability to develop new products, advertising/consumer promotion concepts, in-store execution * Must demonstrate strong problem-solving and decision making skills to close potential Plan gaps * Ability to manage and motivate numerous internal unit and external resources effectively * Strong managerial, coaching and development skills with junior level professionals Working Conditions Marketing Manager is primarily an office-based position, with clean/comfortable work environment and minimal (15-20%) travel required for satisfactory job performance. 1 Like |
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