The strategic use of person marketing can turn your name or a person’s name into a powerhouse brand. Michael Jordan has his own brand of Nike shoes and apparel.


People can also be thought as a product. Person marketing consist of activities under-taken to create, maintain, or the change attitude towards a particular people.

Grow your business with person marketing.


People ranging from entertainers, and sport figures to professional such as doctors, lawyers, and architects use person marketing to build their reputations and increase business.






Businesses, charities, sports, teams and other organization also use person marketing. Creating and associating with well known personalities often helps your organization to achieve its goal better.


People as brands


Donald Trump has put his well known name on everything from skyscrapers and casinos, to bottled water, magazines, and reality TV programs.


Donald Trump has made and lost fortunes as real estate developer. But Trump’s genius is in brand building, and he is the brand. Say to yourself "i am the brand"


Thanks to tireless self promotion. “The Donald” has established the Trump brand as symbol of quality, luxury, and success. You too can self promote yourself and turn yourself to a successful brand.

Recommended Readings for 2016

Marketing: Real people, Real choices by Michael R. Solomon
Marketing: Real people, Real choices by Michael R. Solomon (7th Edition)

This books are must read to get yourself started for 2016.

Marketing your name is one of the key strategy in brand development. People marketing involves activities undertaken to create, maintain, or change attitudes or behavior toward a particular places, cities, states, regions, and even entire nations to attract tourists, new residents, and companies, offices and factories.


Ideas can also be marketed, whether its the general idea of brushing your teeth or the specific idea that Crest toothpaste established “create smiles everyday”


Here, we narrow our focus to the marketing of social idea. This area has been called social marketing, defined by the social marketing institute as the use of commercial marketing concepts and tools in programs designed to influence individual’s behavior to improve their well-being and that of society.


Social marketing programs include public health campaigns to reduce smoking, alcoholism, drug abuse, and over eating.


Social marketing efforts include environmental campaigns to promote wilderness protection, clean air and conservation. Still others address issues such as family planning, human rights, and racial equality.


But social marketing institute encourages the use of a broad range of marketing tools. Social marketing goes well beyond the promotional “p” of the marketing mix to include every other element to achieve its social change objectives.
Readmore about brand and internet marketing:http://www.promarketingbrand.com/2016/01/the-skillful-use-of-person-marketing.html